Question 1

Can I try the platform for free?

Accepted Answer

Yes, you can try our platform free for 14 days with full access to all features. No credit card is required to start your trial.

Question 2

Can I cancel my subscription anytime?

Accepted Answer

Yes, you can cancel your subscription at any time. You'll continue to have access until the end of your billing period.

Question 3

What is a line item in the budget?

Accepted Answer

A line item represents a single budget entry or expense category in your marketing budget (e.g., 'Social Media Advertising' or 'Content Marketing').

Question 4

How does annual billing work?

Accepted Answer

With annual billing, you pay for 12 months upfront and save up to $120 a year compared to the monthly billing. You can switch to yearly billing period at any time.

Question 5

What happens after my free trial ends?

Accepted Answer

After your trial ends, you can choose either the Essential or Pro plan to continue using the platform. You'll only be billed after your trial ends.

Question 6

How do team member limits work?

Accepted Answer

The Essential plan includes up to 5 team members. The Pro plan offers up to 10 team members. On the Custom plan, we set the team member limit with you. Each team member gets their own login and customizable permissions.

Question 7

Can I run a separate budget for each brand or team?

Accepted Answer

Yes — that's what the Custom plan is for. You can run a separate budget for every brand, team, region, or business unit in one Etropo workspace, each with its own categories, currencies, and per-category access controls, so every team only sees the budget it owns. On Custom, we set the member and line item limits with you, and you get hands-on implementation support to get the structure right.

Question 8

Can I plan more than one version of my budget?

Accepted Answer

Yes, on the Pro and Custom plans. Every budget can hold multiple versions of the plan — a conservative case, an aggressive case, a pre-cut and a post-cut version — and you switch between them from the budget editor. One version is active at a time: it's what your team sees by default and where integrations write their data. Actual spend, categories, and access permissions are shared across all versions, so a version only ever changes the plan — never who sees what, or what you've already spent. You can also compare versions side by side on the Plans page. Learn more at https://docs.etropo.com/budget-planning/versions.

Question 9

Can I upgrade or downgrade my plan?

Accepted Answer

Yes, you can change your plan at any time. When upgrading, you'll only pay the difference. When downgrading, your new rate applies at the next billing cycle.

Question 10

What payment methods do you accept?

Accepted Answer

We accept all major credit cards (Visa, Mastercard, American Express) and can provide invoicing for annual enterprise subscriptions. We don't store your credit card details. We're using Stripe for processing payments.

Question 11

Which plans include Marketing Brain?

Accepted Answer

Pro and Custom. Marketing Brain is a living knowledge base that makes any AI (Claude, ChatGPT, or AI Budget Buddy) smarter about your business. You can also use it during the 14-day free trial. Learn more at https://www.etropo.com/marketing-brain.

Question 12

How does Etropo compare to Marmind?

Accepted Answer

Marmind targets mid-market to enterprise teams and starts at €1,200/month — about 15× Etropo's starting price. Etropo is purpose-built for SMB and mid-market marketing teams, with native Google Ads, LinkedIn Ads, and Slack integrations and a self-service setup that takes 1–2 weeks rather than 4–8 weeks. For a full feature and pricing breakdown, see our 2026 competitive analysis at https://www.etropo.com/marketing-tool-prices/marketing-budget-software, based on interviews with 50+ CMOs.

Question 13

How does Etropo compare to Allocadia?

Accepted Answer

Allocadia is an enterprise platform with custom pricing and implementation timelines of 2–4 months. Etropo starts at $89/month with a self-service setup in 1–2 weeks, making it a much faster and more accessible choice for SMB and mid-market teams. For a detailed side-by-side comparison, see our 2026 competitive analysis at https://www.etropo.com/marketing-tool-prices/marketing-budget-software, informed by research with 50+ CMOs.

Question 14

How does Etropo compare to Google Sheets?

Accepted Answer

Google Sheets is free but requires manual setup and maintenance, lacks native ad platform integrations, and becomes harder to manage as your team grows. Etropo connects directly to Google Ads, LinkedIn Ads, and Slack — eliminating manual data entry and keeping your team aligned in real time. Our 2026 competitive analysis at https://www.etropo.com/marketing-tool-prices/marketing-budget-software covers both options in full detail.

Question 15

Which marketing budget software is best for SMBs?

Accepted Answer

Based on our 2026 research with 50+ CMOs, Etropo offers the best combination of purpose-built marketing features, fast setup (1–2 weeks), and accessible pricing ($89/month) for SMB marketing teams. Enterprise platforms like Allocadia and Aprimo are more suited to larger organizations with complex workflows and bigger implementation budgets. Read the full marketing budget software comparison at https://www.etropo.com/marketing-tool-prices/marketing-budget-software for a breakdown by company size and use case.

Features	Essential	Pro	Custom
Overview
Team members	5 members	10 members	Custom
Line items	Up to 15	Up to 200	Custom
Currencies	Up to 3	Unlimited	Unlimited
Budget Planning
Per-category access controls
Cost centers
Budget versions
Master categories
Custom properties
Custom budget structure for brands & regions
Automated Spend Tracking
Actual spend analysis
Line item expenses
Campaigns & ROI tracking
Ads sync integrations
Invoice automation
Email & Slack actuals reminders
Analytics & Dashboards
Plans & variance insights
Variance & forecasts dashboard
Custom dashboards
AI & Automation
Ask about plans & actuals
Update budgets & approvals
Reforecasts & scenarios
Marketing Brain
Budget Buddy in Slack & Teams
AI Agent (MCP)
Collaboration
Collaboration & comments
Export
Excel (XLSX) download
Google Sheets sync
Notion sync
Integrations
Slack
Google Ads
LinkedIn Ads
Meta Ads
TikTok Ads
HubSpot CRM
Attio CRM
Support
RevOps expert consultation
Hands-on implementation support
	Start Free Trial	Start Free Trial	Book a Demo

The Complete Marketing Budget Platform.

Essential

Pro

Custom

Integrations

Complete control over spend with 25% less time on budgeting

Build your marketing budget
with Etropo for free

Frequently Asked Questions