The Etropo Blog
CMO Notes
Practical Wisdom for CMOs Leading Mid-Market Teams.
Marketing Budgeting
Average Marketing Budget by Industry
Average marketing budget by industry, company size, growth stage and market competition. Based on 12k+ companies marketing budget research by Etropo.
April 7, 2025· 7 min read
Marketing Budgeting
[Formula] How to Calculate PPC Budget
PPC Budget calculation for B2B, B2C and e-commerce business. Formulas & benchmarks.
April 4, 2025· 12 min read
Marketing Analytics
Beyond Signups and Conversion: Guide on PLG Metrics for SaaS CMOs
What PLG metrics work to measure actual success of your marketing teams actions.
March 28, 2025· 12 min read
Marketing Budgeting
How Much Should a Small Business Budget for Marketing?
Learn how to allocate marketing budgets and what is the marketing spend average in small business.
March 16, 2025· 18 min read