CMO Notes
Practical Wisdom for CMOs Leading Mid-Market Teams.
AI in Marketing
What's a modern web marketing stack in 2025?
It's one that's utilizing AI tools. Not to write content though. To assist you in maintenance, design and development of your website.
Marketing Budgeting
Marketing Budget Management Software: Complete Competitive Analysis 2025
Detailed comparison of marketing budgeting software. Features, integrations, pricing models compared. Objective recommendations by use case.
Marketing Budgeting
Average Marketing Budget by Industry
Average marketing budget by industry, company size, growth stage and market competition. Based on 12k+ companies marketing budget research by Etropo.
Marketing Budgeting
[Formula] How to Calculate PPC Budget
PPC Budget calculation for B2B, B2C and e-commerce business. Formulas & benchmarks.
Marketing Analytics
Guide on PLG Metrics for SaaS CMOs
What PLG metrics work to measure actual success of your marketing teams actions.
Marketing Budgeting
How Much Should a Small Business Budget for Marketing?
Learn how to allocate marketing budgets and what is the marketing spend average in small business.