Marketing Budget Templates
Industry-specific budget frameworks with real channel allocations, named tools, and conference recommendations. Pick your vertical and start planning.
What Should a Marketing Budget Include?
A complete marketing budget covers more than just ad spend. These templates break down allocations across the full spectrum of marketing activities:
Paid acquisition
Search ads, social ads, display, retargeting
Content production
Blog, video, podcasts, case studies
SEO & organic
Technical SEO, link building, content optimization
Marketing tools
CRM, analytics, automation, design software
Events & conferences
Industry events, sponsorships, webinars
Team & contractors
In-house headcount, freelancers, agency fees
Not sure how much to allocate overall? Use our marketing budget calculator to estimate your total spend based on revenue targets and conversion rates. For a step-by-step breakdown of the planning process, read the marketing budget planning guide.
Frequently Asked Questions
How much should I spend on marketing?
Most companies allocate 5-15% of revenue to marketing. B2B SaaS companies in growth mode often spend 15-25%, while more established businesses spend 5-10%. The right amount depends on your growth targets, competitive landscape, and sales cycle length. See our average marketing budget by industry benchmarks for detailed breakdowns.
Can I customize the budget allocations?
Yes. Each template lets you adjust the total budget, and all channel allocations scale proportionally. The percentage splits are starting points based on industry benchmarks. Adjust them based on what channels are already working for your business.
How often should I revisit my marketing budget?
Review your budget quarterly at minimum. Compare actual spend vs. planned spend, evaluate channel performance, and reallocate funds from underperforming channels to ones delivering strong ROI. Annual planning sets the framework, but quarterly adjustments keep it effective.
What if my industry isn't listed?
Use Etropo's AI budget creator to generate a custom budget tailored to your specific industry, goals, and company stage. Describe your business, and it builds a complete budget with channel allocations, tool recommendations, and benchmarks — no template required.