ABM Tools: Pricing Comparison (2026)
What account-based marketing really costs — from $59/month to $200K/year.
We researched the pricing pages, contracts, and review scores of 11 leading ABM platforms so you can see exactly what you'll pay at 100, 500, and 2,000 target accounts — and how that fits into your overall B2B marketing budget.
9 Tools Compared | Last updated: March 2026
Selection criteria — only tools that meet all of these requirements are included:
- Target account list upload or creation
- LinkedIn integration
- CRM integration (HubSpot, Salesforce, or Attio)
- Account lifecycle management
| Tool | 100 target accounts | 500 target accounts | 2K target accounts | Pricing Model | CRM Integrations | Free Plan | Monthly Plan | Self-Service | Rating |
|---|---|---|---|---|---|---|---|---|---|
| ZenABM | $59/mo | $159/mo | $399/mo | Per seat / tiered flat rate | HubSpotSalesforce | N/A | |||
| Fibbler | $89/mo | $89/mo | $129/mo | Flat monthly rate (per workspace) | HubSpotSalesforceAttio | 4.9 | |||
| HubSpot ABM | $800/mo | $950/mo | $1600/mo | Per seat + per contact | HubSpot (native)Salesforce | 4.4 | |||
| Common Room | $1000/mo | $2500/mo | Custom | Per contact enriched + per seat | HubSpotSalesforce | 4.5 | |||
| AdRoll ABM | $975/mo | $1667/mo | $3333/mo | Platform fee + ad spend | HubSpotSalesforceMarketo | 4.3 | |||
| Metadata.io | $1667/mo | $1667/mo | $3600/mo | Annual platform fee (flat, campaign volume-based) | HubSpotSalesforceMarketo | 4.4 | |||
| 6sense | $2500/mo | $5000/mo | $10000/mo | Credit-based modules (custom, annual) | SalesforceHubSpotMarketoDynamics 365 | 4.4 | |||
| Demandbase | $2000/mo | $4583/mo | Custom | Platform fee + modules + per-user (custom, annual) | SalesforceHubSpotMarketoDynamics 365 | 4.2 | |||
| ZoomInfo | $2083/mo | $3750/mo | Custom | ZoomInfo base subscription + MarketingOS add-on (custom) | SalesforceHubSpotMarketoDynamics 365 | 4.1 |
ABM Tools Tools — Detailed Breakdown
How each tool's pricing actually works, with budget context.
ZenABM is an all-in-one ABM analytics platform for LinkedIn. It de-anonymizes LinkedIn ad engagement at the company level via the LinkedIn API, connects those engagements per campaign and ad with CRM data, and provides revenue attribution, account scoring, and ABM dashboards. Includes an AI assistant called Zena for conversational reporting.
Pricing Model
Price Range
$59–$479/mo
Free Plan
No — 37-day free trial
ZenABM publishes straightforward tiered pricing with no ad spend markup. Starter is $59/month (annual) / $69/month, Growth is $159/month (annual) / $199/month, Pro is $399/month (annual) / $499/month, and Agency is $479/month (annual). Pricing is not tied to account list size or ad spend — you pay a flat SaaS rate and keep all your ad budget flowing directly to LinkedIn. A 37-day free trial (no credit card required) makes it genuinely risk-free to evaluate.
Pros
- Transparent self-service pricing with no ad spend markups — your LinkedIn budget stays in your LinkedIn account
- 37-day free trial with no credit card required — the longest trial in the ABM category
- AI assistant Zena makes account reporting and attribution conversational and fast
Cons
- No G2 or Capterra reviews yet — very new product with limited independent validation
- Focused primarily on LinkedIn — not suitable if your ABM runs across multiple display channels
- Lighter feature set than enterprise platforms; no built-in intent data or predictive AI
Fibbler is a paid ads attribution platform for B2B LinkedIn (and Google) Ads. It identifies which companies view or engage with your ads, connects that engagement to pipeline and revenue in your CRM (HubSpot, Salesforce, Attio), and routes intent signals to Clay, Slack, and Zapier — so sales knows exactly when to reach out to an account that's been seeing your ads.
Pricing Model
Price Range
$89–$159/mo
Free Plan
No — 30-day free trial
Fibbler offers four tiers: Growth at $89/month, Unlimited at $129/month, and Agency at $159/month — with annual billing saving approximately 22%. A Google Ads add-on is available for +$59/month per account. Pricing is flat and not tied to account list size or ad spend volume, which makes the cost curve extremely predictable. The 30-day free trial includes full feature access with no credit card required.
Pros
- Highest G2 rating in the ABM category at 4.9/5 — 96% of reviewers give 5 stars
- Connects LinkedIn and Google ad exposure directly to pipeline and closed revenue in your CRM
- Intent signal routing to Clay, Slack, and Zapier enables immediate sales follow-up when target accounts engage
Cons
- Very new product — only 32 G2 reviews; longer-term reliability and roadmap less established
- Attribution platform, not a full ABM suite — no built-in ad buying, account targeting, or intent data
- Google Ads attribution is an add-on at $59/month per account; adds up if running multiple accounts
HubSpot's native ABM features are built into Marketing Hub Professional and Enterprise, giving B2B teams account targeting, company scoring, buying role tracking, and personalized workflows — all connected to the free CRM. The most accessible full-featured ABM starting point on this list.
Pricing Model
Price Range
$800–$3,600/mo
Free Plan
HubSpot CRM Free has basic contact and company management with unlimited contacts but no ABM features — no account scoring, no buying roles, no ABM dashboards
HubSpot Marketing Hub Professional ($800/mo, 3 seats, 10K contacts included) unlocks full ABM features — account lists, company scoring, buying role properties, and personalized automation. There's no separate ABM module fee; it's included at Professional tier. Contacts beyond 10K cost $50/mo per 5K additional. Enterprise ($3,600/mo, 5 seats) adds account hierarchies and deeper customization. One-time onboarding fees of $3,000–$7,000 are required. ABM pricing does not scale with account list size — a 100-account list and a 2,000-account list cost the same base rate.
Pros
- Only major ABM platform with transparent, self-service pricing — no sales call required
- ABM features natively connected to CRM with zero integration overhead
- 14-day free trial lets you evaluate ABM features before committing
Cons
- ABM capabilities are lighter than dedicated platforms — no proprietary intent data or predictive AI buying-stage scoring
- Mandatory onboarding fees ($3,000–$7,000) add significantly to year-one cost
- Costs escalate sharply as contact counts grow beyond included 10K
Common Room is a signal-based selling platform that aggregates buying signals across website visits, product usage, G2 reviews, GitHub activity, LinkedIn engagement, and CRM data to surface the right accounts at the right time. For ABM, it de-anonymizes and prioritizes target accounts showing multiple overlapping intent signals — not just one data source.
Pricing Model
Price Range
From $1,000/mo
Free Plan
No — 14-day free trial
Common Room prices by the number of contacts enriched through Person360 (their identity resolution layer) and user seats. Starter is ~$1,000/month ($12,000/year) for up to 35K contacts and 2 seats. Team is ~$2,500/month ($30,000/year) for up to 100K contacts and 3–5 seats. Enterprise is custom pricing for 200K+ contacts with up to 10 default seats. Pricing scales with contact volume rather than account list size — a large TAM with many enriched contacts drives cost faster than the number of named accounts. Annual contracts only; a 14-day free trial on the Team tier is available.
Pros
- Aggregates signals across product usage, community, web, social, and CRM — rare breadth for a single intent platform
- Strong fit for developer-focused and community-led ABM motions where GitHub, Discord, and Slack signals matter
- G2 4.5/5 with 70% five-star reviews; praised for actionable insights and multi-source data quality
Cons
- At $1,000/month minimum, expensive relative to simpler intent tools like Dealfront for basic website-only use cases
- UI can be clunky; company data is sometimes incomplete or contains duplicates per user reviews
- Less relevant for outbound-only ABM teams without a product-led or community component to leverage
Formerly RollWorks, AdRoll ABM (rebranded August 2025) is a B2B ABM advertising platform that targets specific account lists with display ads, LinkedIn, and retargeting. It combines account identification, fit scoring, and intent signals to prioritize which accounts receive advertising budget and attention.
Pricing Model
Price Range
From $975/mo
Free Plan
No
AdRoll ABM (formerly RollWorks) has a tiered model. The Account-Based Retargeting tier has no platform fee — you pay only for media spend and it's fully self-serve. Full ABM packages (Account-Based Advertising, Account-Based Marketing, ABM + Advertising) require a sales demo for pricing. Based on historical RollWorks pricing before the rebrand, platform fees started at ~$975/month ($11,700/year) for entry ABM tiers, with mid-market deployments running $20,000–$50,000/year combined platform + media. Ad spend is always billed separately on top of any platform fee.
Pros
- Most accessible entry price in dedicated ABM advertising platforms; retargeting tier has no platform fee
- Strong account fit scoring and intent signal integration with intuitive campaign setup
- Excellent customer success team with reputation for smooth onboarding
Cons
- Reporting has significant delays; campaign results take weeks to materialize and should be treated as directional
- Full ABM tiers require a sales demo; ad spend cost is completely separate from platform fee
- Recent rebrand from RollWorks to AdRoll ABM (August 2025) creates some product uncertainty
Metadata automates B2B paid social campaigns across LinkedIn, Facebook, and Google Ads using AI. For ABM, it creates and continuously optimizes targeted campaigns against account lists — automatically experimenting with audiences, creative, and bids to accelerate the feedback loop on what converts.
Pricing Model
Price Range
From $1,667/mo
Free Plan
No
Metadata offers two published tiers: Spotlight at $20,000/year ($1,667/month) for growing companies, and Campaigns at $43,200/year ($3,600/month) for unlimited users and full automation across all paid channels. Pricing is based on campaign volume and automation capacity — not account list size. Whether you're targeting 100 or 2,000 accounts, you pay the same base rate. Ad spend is billed separately and directly to your ad accounts — not through Metadata. The company recommends a minimum $20,000/month paid media budget to realize meaningful ROI from the platform fee.
Pros
- Automates A/B testing and optimization across LinkedIn, Facebook, and Google simultaneously — dramatically accelerates learning velocity
- Unified paid social view across all channels in one dashboard with revenue attribution
- CRM-powered audience creation from firmographics and intent data eliminates manual audience building
Cons
- Flat pricing regardless of account list size — ROI is very limited with less than $50K/month in ad spend
- Initial setup and configuration is complex; steep learning curve for advanced automation workflows
- Requires demo and sales conversation before purchase; no self-service option
6sense is the market-leading Revenue Intelligence Platform for B2B ABM. It uses buyer intent data, predictive AI, and account engagement signals to identify companies in-market before they ever engage with you — then orchestrates multi-channel campaigns to reach the full buying committee. Used by Cisco, Zendesk, and thousands of B2B enterprises.
Pricing Model
Price Range
From $2,500/mo
Free Plan
50 monthly credits, basic company/people search, Chrome extension only — no intent data, no predictive AI, no advertising capabilities
6sense uses a modular pricing model where you pay for the specific capabilities activated: Sales Intelligence, Predictive AI, Intent Data, Advertising DSP, and Orchestration. Pricing is driven by data credits consumed and modules selected, not by account list size. Growth tier (Intent + Predictive AI) typically runs $30,000–$60,000/year. Enterprise (full platform) runs $60,000–$200,000+/year, with a median contract of ~$55,000/year (Vendr data). Two-year minimum contracts are standard; the free tier with 50 monthly credits is functionally very limited and lacks intent data.
Pros
- Best-in-class predictive AI accurately identifies in-market accounts before they fill out a form
- Rich buying committee visibility — engagement data, buying stage, and keyword research activity in one dashboard
- Dedicated CSMs and responsive enterprise support for a platform that requires significant configuration
Cons
- Steep learning curve; orchestrations and intent workflows take months to fully configure and optimize
- Requires $30,000+/year minimum commitment — inaccessible for SMBs and most mid-market teams
- Contact and persona targeting is limited without additional enrichment tools layered on top
Demandbase is a full-platform ABM suite combining account identification, a B2B advertising DSP, proprietary intent data, sales intelligence, and analytics. Built for enterprise B2B teams that want everything — including programmatic ad buying for target accounts — under one vendor contract.
Pricing Model
Price Range
From $2,000/mo
Free Plan
No
Demandbase uses a hybrid model: a platform base fee of $15,000–$25,000/year, per-user licensing at $1,500–$3,000/user/year, and module add-ons for ABM Marketing, DSP Advertising, Sales Intelligence, and Data & AI. The platform base does not include advertising — the DSP is priced separately based on media spend. All-in Professional tier runs ~$60,000/year; Enterprise can reach $300,000+/year. Onboarding fees of $5,000–$29,000 are charged separately. Median contract (Vendr): ~$65,000/year. All pricing requires a sales call — no self-service option.
Pros
- Unified platform combines ABM, intent data, sales intelligence, and programmatic DSP in one system
- Strong Salesforce integration and clean UI make it practical for sales teams who engage the platform indirectly
- Extensive training resources and structured onboarding help enterprise teams ramp up effectively
Cons
- Reporting is weak — dashboards feel limited and analysis requires constant CSV exports
- High DSP CPMs add cost well beyond the platform fee; onboarding fees are steep
- Admin configuration is tedious; platform complexity overwhelms teams without a dedicated ABM manager
ZoomInfo (formerly MarketingOS) layers ABM advertising and campaign automation on top of ZoomInfo's best-in-class B2B contact database. Because it runs on ZoomInfo's proprietary data, account targeting precision is significantly higher than platforms relying on third-party data pools.
Pricing Model
Price Range
From $2,083/mo
Free Plan
No
ZoomInfo is not sold as a standalone product — it's an add-on to ZoomInfo's core data platform. The ZoomInfo Professional base runs ~$15,000/year; Advanced ~$25,000/year; Elite ~$40,000/year. MarketingOS adds another $10,000–$30,000+/year depending on TAM size, intent data volume, and ad spend managed. Total all-in deployments typically start at $25,000/year and reach $60,000–$150,000+/year for mature ABM programs. All pricing requires a sales call; no public pricing, no self-service, and annual contracts only.
Pros
- Deep integration between ZoomInfo's best-in-class B2B contact database and ad targeting — one fewer enrichment tool to buy
- Intent data, account identification, and advertising in one contract for existing ZoomInfo customers
- Strong US firmographic coverage backed by ZoomInfo's #1-ranked B2B data accuracy
Cons
- Not sold standalone — requires existing ZoomInfo subscription; total cost is non-transparent until you're deep in a sales process
- Data accuracy and contact coverage is limited outside North America
- Pricing opacity and multi-product contract complexity frustrate procurement teams
ABM Tools Pricing FAQ
Common questions about abm tools costs, budgeting, and how to get the most value from your tools.
Related Budget Templates
Use these templates to plan your full marketing budget with the right tool allocations.
Know the costs?
Now plan your actual budget.
Build a complete marketing budget with abm tools tools and every other channel - in one place.
