Marketing Budget Management Platform

Plan marketing budgets. Track spend automatically. Collaborate with the marketing team. Talk to your marketing budget using natural language. All in one AI-native marketing budget management platform.

Spend Tracking Automation

Every dollar accounted for. Automatically.

Sync ad spend automatically, capture invoices via email, and let your team submit actuals from Slack or their favorite AI assistant. No more chasing.

Live ad spend sync

Google Ads

Actuals that update themselves.

Connect Google Ads, LinkedIn, and other platforms. Etropo pulls spend data automatically so your budget always reflects what you actually spent — no manual entry, no month-end scramble.

Invoice capture

Invoice inbox that works like magic.

Pass your PDF invoices to a dedicated Etropo email inbox. We'll automatically extract all info, and match it to the right item in your budget.

Automate chasing

Stop chasing your team for actuals.

Set up automated reminders via email or Slack so teammates update their spend on time — without you following up. They can submit actuals directly from Slack, no login required.

AI agent actuals updates

Pass actuals via Claude or ChatGPT.

Etropo connects to Claude, ChatGPT, and any MCP-compatible AI client. Talk to your budget in plain English — update actuals, reconcile spend, and bulk-edit line items without ever opening the app.

Stop guessing where the budget went

Track every dollar across every channel — automatically.

Trusted by marketing teams worldwide

Mindy
Livespace
GetResponse
Keenee
Jameda

Marketing Budget Management

Marketing budget editor. Easy, pleasant, and fun to use (really).

Marketing Budget Editor

Hassle-free budget editor, built for marketing teams.

Bulk-edit line items, assign cost centers, and organize spend by category — all in a grid built specifically for marketing budgets. Built in a way that's aligned with finance team requirements.

Collaboration

Secure way to engage team in marketing ops.

Role-based permissions so people see only what they should. Assign line item owners so they can update their own actuals. Threaded comments and approvals keep decisions in context, not buried in email.

Budget Versions

Plan A, plan B, and every re-plan after.

Keep a conservative case and an aggressive case side by side in the same budget. When the year shifts — a mid-year cut, a new channel, a re-forecast — copy the active plan into a new version and adjust it there, instead of rebuilding the budget or starting another spreadsheet. Compare versions on the Plans dashboard, then make one active when the number lands; your Google Ads, LinkedIn, Meta, TikTok, and Google Sheets connections follow automatically. Actual spend, categories, and permissions stay shared across every version, so switching plans never touches what you've already spent.

Shaped by marketing teams who use it every day.

Built like it's 2026. Not 2012. While other budget tools collect dust between quarterly updates, Etropo ships improvements every month — driven by real feedback from real marketing teams.

Expenses

Your actuals now add up from the spend behind them. Record what you spent under any line item — an invoice, a one-off payment, a correction — and the month's actual becomes the sum of those expenses. So the number in the cell is never just a number someone typed: click it and you see exactly what it's made of. Take an expense out and the actual comes down with it.

Budget Versions

Your budget can now hold more than one plan. Build a version for the number you're asking for and a version for the number you expect, compare them side by side, and make one active when the decision lands. And when the year shifts — a cut, a new channel, a re-forecast — copy the live plan into a new version and adjust it there, instead of rebuilding your budget or starting another spreadsheet. Your actuals never move. Available on the Pro and Custom plans. Learn more about budget versions.

Microsoft Teams Integration

AI Budget Buddy now lives in Microsoft Teams. Chat with the bot to get instant answers about your budget, get monthly reminders when actuals need updating, and update them with one click — all without leaving Teams. Learn more about the integration.

Meet Marketing Brain

Stop re-explaining your company to AI. Marketing Brain is your company's marketing memory — a living knowledge base that makes any AI dramatically smarter about your business. Plug it into Claude, ChatGPT, or Etropo's AI Budget Buddy and get answers grounded in your customers, your team, your numbers, and what's worked before. It's a free product from Etropo. Explore Marketing Brain here.

See all releases

Marketing Budget Tracking

Track. Analyze.
Move dollars around.

Variance Tracking

Spot overspending before it's a problem.

Etropo compares your actuals against planned amounts across every line item, category, and your total budget — so you always know where you stand.

Marketing Budget Dashboards

See where your budget really stands.

Real-time visibility into your marketing budget. Track plan vs actuals, break spend down by category, and crunch numbers without building custom reports or waiting for data from finance.

AI Budget Analyst

Talk to your budget in Claude or ChatGPT.

Just type a question like you'd ask a colleague. “How much are we spending on social media?” or “What's our total paid media budget for Q1?” Budget Buddy pulls the answer straight from your data — and with Marketing Brain, it knows your company's context too.

AI Budget Planning

Update your budget with conversation.

Need to add a new campaign? Just say “Add a TikTok Ads line item to Paid Media with $5,000/month for Q1.” Budget Buddy confirms the details, creates the line item, and sets the values — all in one step.

Frequently Asked Questions

What is marketing budget management?
Marketing budget management is the process of planning, tracking, and controlling how your marketing dollars are spent. The goal is to give marketing leaders full visibility and control over their spend — without relying on the finance team for every update, report, or reallocation.
What is Etropo?
Etropo is an AI-native marketing budget management platform. It connects to your ad platforms, AI assistants like Claude and ChatGPT via MCP, and tools like Slack — so you can plan, track, and optimize your marketing budget in real time without manual work.
Who is Etropo built for?
Etropo is built for CMOs and marketing ops teams at SMB and mid-market companies who want real-time budget visibility and AI-powered automation — without enterprise complexity or months-long implementation.
What makes Etropo different from other budget tools?
Etropo is built AI-first. You can talk to your budget in Claude or ChatGPT, update line items via natural language, and connect any MCP-compatible AI client. Combine that with automatic ad spend syncing, invoice capture, and Slack-based actuals collection. You get a budget that practically manages itself.
Does managing my budget in Etropo require additional work?
On the contrary. Etropo reduces the work you already do. Ad spend syncs automatically from Google Ads, LinkedIn Ads, and Meta Ads, invoices are captured and matched via email automation, and you can update your budget by simply talking to Claude or ChatGPT. Your data can also be automatically synced with Google Sheets or exported to CSV/XLS, so your finance team can keep working in their spreadsheets. Less manual work, not more.
Can I plan more than one version of my budget?
Yes. A budget can hold multiple versions of the plan — the number you're asking for and the number you expect, or a pre-cut and a post-cut scenario. You switch between them from the budget editor, and one version is active at a time: it's what your team sees by default and where integrations write their data. Actual spend, categories, and access permissions are shared across every version, so switching plans never changes what you've already spent or who can see what. You can also compare versions side by side on the Plans dashboard. Budget versions are available on the Pro and Custom plans. Learn more about budget versions.
How long does it take to get started with Etropo?
Most teams are up and running within a single week. You can import your existing budget, add multiple line items in bulk. No implementation consultant required.

Spend Tracking & Integrations

How does automatic spend tracking work?
Etropo connects directly to Google Ads, LinkedIn Ads, Meta Ads, and other ad platforms. Once connected, it automatically syncs your actual ad spend into your budget — no manual entry, no month-end data pulls.
How does invoice automation work?
Forward invoices to your dedicated Etropo email inbox. Etropo automatically extracts the vendor, amount, and date, then matches each invoice to the correct line item in your budget. Learn more about invoice automation.
Can my team update actuals without logging into Etropo?
Yes. Etropo sends automated reminders via Slack or email. Team members can submit their actual spend numbers directly from Slack — no login required.
What integrations does Etropo support?
Etropo integrates with Google Ads, LinkedIn Ads, Meta Ads, Slack, Google Sheets, Attio CRM, and AI assistants like Claude and ChatGPT via MCP. New integrations ship regularly.

AI & Analytics

Can I use AI to manage my marketing budget?
Yes. Etropo connects to Claude, ChatGPT, and any MCP-compatible AI client. You can ask questions about your budget, update line items, reconcile spend, and generate reports using natural language.
What is Budget Buddy?
Budget Buddy is Etropo's built-in AI budget analyst. Ask questions like "How much are we spending on social media?" or give instructions like "Add a TikTok Ads line item to Paid Media with $5,000/month for Q1" — Budget Buddy pulls answers from your data and makes changes on your behalf.
What is Marketing Brain?
Marketing Brain is a free product from Etropo — a living marketing knowledge base that makes any AI smarter about your business. It builds itself from your website, stays current from your budget, and grounds Budget Buddy's answers in your customers, learnings, and targets. It also works with Claude and ChatGPT via MCP. Learn more about Marketing Brain.
What budget dashboards does Etropo provide?
Real-time dashboards showing plan vs. actuals, spend by category, variance tracking across every line item, and total budget utilization — without building custom reports or waiting on finance.
How does variance tracking work?
Etropo automatically compares your actual spend against planned amounts for every line item, category, and your total budget. You can spot overspending early and reallocate funds before it becomes a problem. Learn more about how you can analyze variance with Etropo.

Security & Privacy

Is my budget data secure?
Yes. Etropo uses encryption at rest and in transit, role-based access controls, and SOC 2-aligned security practices. Your budget data is never used to train AI models. Read more about our security practices.
Who can access my budget data?
Only the team members you invite. Etropo supports role-based access controls so each person sees only what they should — from full admin access to view-only permissions on specific line items.
Is my data used to train AI models?
No. Your budget data is never used to train AI models. When you use Budget Buddy or connect via MCP, your data is processed in real time to answer your query and is not stored or used for training purposes.

Marketing budget management. Finally done the right way.

Plan, track, and optimize every dollar. Be the CMO with all the answers, by taking control over your marketing budget.

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