Marketing Budget Management Platform

Plan marketing budgets. Track spend automatically. Collaborate with the marketing team. Talk to your marketing budget using natural language. All in one AI-native marketing budget management platform.

Spend Tracking Automation

Every dollar accounted for. Automatically.

Sync ad spend automatically, capture invoices via email, and let your team submit actuals from Slack or their favorite AI assistant. No more chasing.

Live ad spend sync

Google AdsLinkedIn

Actuals that update themselves.

Connect Google Ads, LinkedIn, and other platforms. Etropo pulls spend data automatically so your budget always reflects what you actually spent — no manual entry, no month-end scramble.

Invoice capture

Invoice inbox that works like magic.

Pass your PDF invoices to a dedicated Etropo email inbox. We'll automatically extract all info, and match it to the right item in your budget.

Automate chasing

Slack

Stop chasing your team for actuals.

Set up automated reminders via email or Slack so teammates update their spend on time — without you following up. They can submit actuals directly from Slack, no login required.

AI agent actuals updates

Pass actuals via Claude or ChatGPT.

Etropo connects to Claude, ChatGPT, and any MCP-compatible AI client. Talk to your budget in plain English — update actuals, reconcile spend, and bulk-edit line items without ever opening the app.

Stop guessing where the budget went

Track every dollar across every channel — automatically.

Trusted by marketing teams worldwide

Mindy
Livespace
GetResponse
Keenee
Jameda

Marketing Budget Management

Marketing budget editor. Easy, pleasant, and fun to use (really).

Marketing Budget Editor

Hassle-free budget editor, built for marketing teams.

Bulk-edit line items, assign cost centers, and organize spend by category — all in a grid built specifically for marketing budgets. Built in a way that's aligned with finance team requirements.

Collaboration

Secure way to engage team in marketing ops.

Role-based permissions so people see only what they should. Assign line item owners so they can update their own actuals. Threaded comments and approvals keep decisions in context, not buried in email.

Shaped by marketing teams who use it every day.

Built like it's 2026. Not 2012. While other budget tools collect dust between quarterly updates, Etropo ships improvements every month — driven by real feedback from real marketing teams.

Flexible Reminder Scheduling

Choose exactly when budget reminders land. Instead of picking a fixed day of the month, you now select a pattern like "Last Monday" or "First Wednesday" — so reminders always arrive on a working day that fits your team's rhythm.

AI Agent Integration (MCP)

Connect AI assistants like Claude directly to your budget data using the Model Context Protocol (MCP). Ask questions, analyze variance, and update your budget — all from your favorite AI tool. Your assistant has the same permissions as your Etropo account, so your data stays secure. Learn more about the MCP integration here.

Budget Comments

We've rebuilt comments from the ground up. The result is faster, lighter, and packed with new capabilities.

Dark Mode

Etropo now supports dark mode. Switch between light and dark themes from your profile settings. The entire app — budget grid, dashboards, sidebar — adapts to your preference.

See all releases

Marketing Budget Tracking

Track. Analyze.
Move dollars around.

Variance Tracking

Spot overspending before it's a problem.

Etropo compares your actuals against planned amounts across every line item, category, and your total budget — so you always know where you stand.

Marketing Budget Dashboards

See where your budget really stands.

Real-time visibility into your marketing budget. Track plan vs actuals, break spend down by category, and crunch numbers without building custom reports or waiting for data from finance.

AI Budget Analyst

ClaudeChatGPT

Talk to your budget in Claude or ChatGPT.

Just type a question like you'd ask a colleague. “How much are we spending on social media?” or “What's our total paid media budget for Q1?” Budget Buddy pulls the answer straight from your data.

AI Budget Planning

Update your budget with conversation.

Need to add a new campaign? Just say “Add a TikTok Ads line item to Paid Media with $5,000/month for Q1.” Budget Buddy confirms the details, creates the line item, and sets the values — all in one step.

Frequently Asked Questions

What is marketing budget management?
Marketing budget management is the process of planning, tracking, and controlling how your marketing dollars are spent. The goal is to give marketing leaders full visibility and control over their spend — without relying on the finance team for every update, report, or reallocation.
What is Etropo?
Etropo is an AI-native marketing budget management platform. It connects to your ad platforms, AI assistants like Claude and ChatGPT via MCP, and tools like Slack — so you can plan, track, and optimize your marketing budget in real time without manual work.
Who is Etropo built for?
Etropo is built for CMOs and marketing ops teams at SMB and mid-market companies who want real-time budget visibility and AI-powered automation — without enterprise complexity or months-long implementation.
What makes Etropo different from other budget tools?
Etropo is built AI-first. You can talk to your budget in Claude or ChatGPT, update line items via natural language, and connect any MCP-compatible AI client. Combine that with automatic ad spend syncing, invoice capture, and Slack-based actuals collection. You get a budget that practically manages itself.
Does managing my budget in Etropo require additional work?
On the contrary. Etropo reduces the work you already do. Ad spend syncs automatically from Google Ads and LinkedIn Ads, invoices are captured and matched via email automation, and you can update your budget by simply talking to Claude or ChatGPT. Your data can also be automatically synced with Google Sheets or exported to CSV/XLS, so your finance team can keep working in their spreadsheets. Less manual work, not more.
How long does it take to get started with Etropo?
Most teams are up and running within a single week. You can import your existing budget, add multiple line items in bulk. No implementation consultant required.

Spend Tracking & Integrations

How does automatic spend tracking work?
Etropo connects directly to Google Ads, LinkedIn Ads, and other ad platforms. Once connected, it automatically syncs your actual ad spend into your budget — no manual entry, no month-end data pulls.
How does invoice automation work?
Forward invoices to your dedicated Etropo email inbox. Etropo automatically extracts the vendor, amount, and date, then matches each invoice to the correct line item in your budget. Learn more about invoice automation.
Can my team update actuals without logging into Etropo?
Yes. Etropo sends automated reminders via Slack or email. Team members can submit their actual spend numbers directly from Slack — no login required.
What integrations does Etropo support?
Etropo integrates with Google Ads, LinkedIn Ads, Slack, Google Sheets, Attio CRM, and AI assistants like Claude and ChatGPT via MCP. New integrations ship regularly.

AI & Analytics

Can I use AI to manage my marketing budget?
Yes. Etropo connects to Claude, ChatGPT, and any MCP-compatible AI client. You can ask questions about your budget, update line items, reconcile spend, and generate reports using natural language.
What is Budget Buddy?
Budget Buddy is Etropo's built-in AI budget analyst. Ask questions like "How much are we spending on social media?" or give instructions like "Add a TikTok Ads line item to Paid Media with $5,000/month for Q1" — Budget Buddy pulls answers from your data and makes changes on your behalf.
What budget dashboards does Etropo provide?
Real-time dashboards showing plan vs. actuals, spend by category, variance tracking across every line item, and total budget utilization — without building custom reports or waiting on finance.
How does variance tracking work?
Etropo automatically compares your actual spend against planned amounts for every line item, category, and your total budget. You can spot overspending early and reallocate funds before it becomes a problem. Learn more about how you can analyze variance with Etropo.

Security & Privacy

Is my budget data secure?
Yes. Etropo uses encryption at rest and in transit, role-based access controls, and SOC 2-aligned security practices. Your budget data is never used to train AI models. Read more about our security practices.
Who can access my budget data?
Only the team members you invite. Etropo supports role-based access controls so each person sees only what they should — from full admin access to view-only permissions on specific line items.
Is my data used to train AI models?
No. Your budget data is never used to train AI models. When you use Budget Buddy or connect via MCP, your data is processed in real time to answer your query and is not stored or used for training purposes.

Marketing budget management. Finally done the right way.

Plan, track, and optimize every dollar. Be the CMO with all the answers, by taking control over your marketing budget.

Get Started Free