Marketing Budgets,
Minus the Spreadsheet Chaos
Modern and efficient way to manage your marketing budget.
Plan, track, and adjust your marketing budget with ease.
Sheets weren't built for marketing teams.
Enterprise finance tools either.
Etropo gives you full control over your marketing budget. No manual updates, no version chaos.
- Built for everyone to achieve anything
- Easy to setup, hard to maintain
- Spend data requires input from finance
- Difficult to hide headcount expenses
- Visualization & forecasting requires effort
- Prone to human errors and formula issues
- Built just for CMOs
- Instant setup, zero maintenance
- Automatic spend tracking via integrations
- Easy category access permissions
- Effortless dashboards & forecasting
- Joy to use
- Designed for finance, not marketing
- Requires implementation & training
- Integrations as premium features
- Complex team setup
- Overkill for SMBs
- Expensive & rigid
See where your budget really stands — instantly
Etropo gives you real-time visibility into your marketing budget. Track plan vs actuals in real-time. Break spend down by category. Crunch numbers without building custom reports or waiting for data from finance. Finally, marketing budgeting software your team deserves.
Start in Minutes. Literally.
Automatically import your existing marketing budget or create a new one in minutes using wizard with benchmarks. Set access to budget categories with granular permissions.
Import existing budget in under minute, no manual work required
Get first draft of marketing budget using our automated wizard
Set access control to protect sensitive data
Dashboards for CMOs - no setup required
Always know where your budget stands
Etropo keeps your budget in sync — no more waiting for finance or chasing teammates. With automated updates and intuitive dashboards, you always know where you stand.
Slack Reminders – Collect actuals from the team without chasing
Google Ads Sync – Live marketing spend data
LinkedIn Sync – Fetch ads spend data automatically
Dashboards – Real-time views by channel, team, or category
Plans change. Your budget tool should, too.
Make budget adjustments as real numbers roll in. Stay on track with a marketing budget software designed to help you make changes.
A single, clear view for plans and actual spend
Know instantly if you're on target, under, or over
Make adjustments with ease, and confidence
Connect Your Marketing Stack
Cut the manual work. Keep your budget up to date without lifting a finger. Sync your data to tools you and your marketing team use on daily basis.
Meet Budget Buddy
Your AI-powered marketing budget assistant that understands your marketing budget and backs you in discussions with stakeholders and decisions you have to make.
Your Marketing Budget Deserves Better Than Spreadsheets
Take control over your budget with purpose-built marketing budgeting software that marketing teams love. Get started in minutes and say goodbye to spreadsheet headaches.