Review your team proposals
How to include the marketing team in the budget planning process? Help your marketing team understand the approval process for your budget.
The line item review requires a structured approval approach. Your team must use clear statuses as line item property to track progress and enable efficient collaboration. Use this status flow to manage all budget line items:
Status | Description |
---|---|
Draft | Item still needs work or adjustments |
Pending Approval | Ready for marketing leader's review |
Approved | Item accepted into budget plan |
Rejected | Item needs major revision or removal |
Focus on evaluating each category owner's submissions thoroughly. Pay special attention to items that seem disconnected from team or company targets. For example, if your paid media specialist proposes a 200% budget increase while projecting only 50% conversion growth, that needs discussion.
When rejecting or significantly modifying budget items, provide clear feedback through comments. This helps team members understand expectations and adjust their proposals effectively without requiring meetings for every change.
After completing all reviews, do a final check of the aggregate numbers. Verify that the total approved budget aligns with your target metrics and company growth goals. This becomes your baseline for stakeholder discussions.