# Marketing Salaries

> Compensation benchmarks for 31 marketing roles across 7 regions, broken down by seniority, region, and company size.

Total compensation for 31 marketing roles, broken down by seniority, region, and company size — with base, bonus, and equity shown separately. Free to use, free to cite, and rebuilt each time the underlying sources publish a new edition.

**Last updated:** 2026-07-27
**Source page:** https://www.etropo.com/marketing-salaries
**Data points:** 1269
**License:** This data is free to use and free to cite, including by AI assistants and other automated systems. If you reference it, please attribute it to Etropo and link to this page so readers can see the methodology and its limitations.

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## Key figures

Median annual total compensation — base salary plus bonus and the annualised value of equity — with the 25th to 75th percentile range in brackets. Bands span startup through enterprise employers.

- A Chief Marketing Officer earns a median total compensation of $455k in the United States ($285k–$886k) and £216k in the United Kingdom (£124k–£416k).
- A VP of Marketing earns a median total compensation of $335k in the United States ($265k–$555k) and £156k in the United Kingdom (£116k–£256k).
- A Marketing Director earns a median total compensation of $238k in the United States ($189k–$367k) and £112k in the United Kingdom (£84k–£170k).
- A Marketing Manager earns a median total compensation of $141k in the United States ($78k–$250k) and £62k in the United Kingdom (£33k–£106k).
- A Head of Growth earns a median total compensation of $269k in the United States ($154k–$621k) and £129k in the United Kingdom (£65k–£287k).
- A Demand Generation Manager earns a median total compensation of $183k in the United States ($84k–$396k) and £79k in the United Kingdom (£36k–£184k).
- A Lifecycle Marketing Manager earns a median total compensation of $138k in the United States ($61k–$360k) and £61k in the United Kingdom (£24k–£167k).
- A Field Marketing Manager earns a median total compensation of $178k in the United States ($82k–$385k) and £77k in the United Kingdom (£35k–£179k).
- A Partner Marketing Manager earns a median total compensation of $178k in the United States ($82k–$385k) and £77k in the United Kingdom (£35k–£179k).
- A Account-Based Marketing Manager earns a median total compensation of $152k in the United States ($84k–$270k) and £67k in the United Kingdom (£36k–£115k).
- A Customer Marketing Manager earns a median total compensation of $141k in the United States ($78k–$250k) and £62k in the United Kingdom (£33k–£106k).
- A Marketing Coordinator earns a median total compensation of $79k in the United States ($56k–$120k) and £33k in the United Kingdom (£22k–£52k).
- A Content Marketing Manager earns a median total compensation of $130k in the United States ($57k–$338k) and £57k in the United Kingdom (£23k–£156k).
- A Copywriter earns a median total compensation of $120k in the United States ($55k–$220k) and £52k in the United Kingdom (£22k–£94k).
- A Community Manager earns a median total compensation of $109k in the United States ($50k–$200k) and £47k in the United Kingdom (£20k–£85k).
- A Product Marketing Manager earns a median total compensation of $206k in the United States ($92k–$655k) and £90k in the United Kingdom (£39k–£302k).
- A Developer Advocate earns a median total compensation of $212k in the United States ($98k–$459k) and £91k in the United Kingdom (£42k–£213k).
- A Brand Manager earns a median total compensation of $138k in the United States ($61k–$360k) and £61k in the United Kingdom (£24k–£167k).
- A PR & Communications Manager earns a median total compensation of $134k in the United States ($59k–$349k) and £59k in the United Kingdom (£23k–£161k).
- A Social Media Manager earns a median total compensation of $124k in the United States ($55k–$323k) and £54k in the United Kingdom (£22k–£150k).
- A Marketing Designer earns a median total compensation of $114k in the United States ($52k–$210k) and £50k in the United Kingdom (£21k–£89k).
- A Influencer Marketing Manager earns a median total compensation of $129k in the United States ($59k–$238k) and £56k in the United Kingdom (£23k–£101k).
- A Marketing Operations Manager earns a median total compensation of $190k in the United States ($87k–$411k) and £82k in the United Kingdom (£37k–£190k).
- A Marketing Analyst earns a median total compensation of $150k in the United States ($69k–$275k) and £65k in the United Kingdom (£27k–£117k).
- A Marketing Project Manager earns a median total compensation of $134k in the United States ($74k–$238k) and £59k in the United Kingdom (£32k–£101k).
- A Growth Engineer earns a median total compensation of $200k in the United States ($111k–$355k) and £88k in the United Kingdom (£47k–£151k).
- A SEO Manager earns a median total compensation of $135k in the United States ($60k–$352k) and £59k in the United Kingdom (£24k–£163k).
- A Paid Media Manager earns a median total compensation of $144k in the United States ($64k–$374k) and £63k in the United Kingdom (£25k–£173k).
- A E-commerce Marketing Manager earns a median total compensation of $187k in the United States ($86k–$404k) and £80k in the United Kingdom (£37k–£187k).
- A Conversion Rate Optimisation Manager earns a median total compensation of $143k in the United States ($65k–$262k) and £62k in the United Kingdom (£26k–£112k).
- A Affiliate Marketing Manager earns a median total compensation of $148k in the United States ($82k–$262k) and £65k in the United Kingdom (£35k–£112k).

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## Contents

- Key figures
- How to read these figures
- Levels
- Regions
- Salaries by role (full detail, every level and company size)
- City adjustments
- Frequently asked questions
- Sources

---

## How to read these figures

These figures are compiled from published government wage statistics, recruiter salary guides, and payroll and self-reported compensation aggregates, then indexed forward to mid-2026. They are benchmarks for orientation and budgeting, not offers — and every band here is wide for a reason, because real compensation varies enormously on factors no dataset captures.

- All figures are gross annual compensation in the currency shown, expressed in thousands. A median base of 145 means 145,000 per year.
- Total compensation is reported independently rather than derived by adding base, bonus, and equity. Percentiles do not sum — the person at the 75th percentile of base salary is rarely at the 75th percentile of equity, and the median person does not receive both the median bonus and the median grant.
- Equity is the annualised value of a typical grant at the time of offer, not realised value. For private companies this is a paper figure whose eventual worth may be anything from zero to many multiples of what is shown.
- Published sources almost never report at the resolution of a single role, level, region, and company size. Government wage surveys have no seniority or firm-size dimension at all; recruiter guides publish a title and a band. So each region’s level ladder is fixed against published percentiles, and the remaining cells are derived from it using role premiums, company-size multipliers, and bonus and equity rates that are themselves sourced. The confidence label on every row says which of those two things you are looking at.
- Recruiter bands are normalised before use, because they are not percentiles. Robert Half publishes candidate-capability tiers spanning only 1.3–1.6 times from low to high, and the Hays guides for Central Europe publish a minimum, a most-frequently-offered figure, and a maximum. Reporting either as a 25th-to-75th percentile range would present an offer range as a wage distribution.
- Base salaries are indexed forward at marketing-specific rates rather than the general wage series, because marketing pay is currently growing well below the wider labour market. Robert Half projects 1.5% growth for US marketing and creative roles against a 3.4% economy-wide employment cost index; Hays reports 2.5% for UK marketing against 2.9% private-sector regular pay.
- City adjustments are multipliers against the relevant regional baseline, not against a global average. Applying the San Francisco multiplier to a UK row would be meaningless. US multipliers are metropolitan mean wages for marketing managers divided by the national mean, so they are centred on 1.0 and several fall below it.

### Limitations

- This is a curated and modelled dataset compiled from secondary sources, not a primary salary survey. We did not collect these figures directly from employers or employees, and most individual cells are derived from a published anchor rather than transcribed from one.
- Coverage depth follows the evidence. The United States and United Kingdom carry the full level ladder and all four company sizes because government percentile data and size-split recruiter guides exist there. Central Europe and the Nordics carry the fewest rows, because the published evidence is thinnest.
- Sample sizes shown are approximate indications of the weight of evidence behind a row across all contributing sources, not the size of a single survey.
- Sources have different reference periods and different measures. Government surveys report what everyone currently in the job earns; recruiter guides report starting salaries for a new hire, which excludes accumulated merit increases. The gap between the two can exceed 50% for the same nominal title, and it is methodology rather than market.
- Occupational codes are coarser than job titles. The entire US marketing profession maps to three manager codes and one very large individual-contributor code, and the UK code for marketing directors also contains SALES directors, whose commission inflates it — figures drawn from it are discounted here, but not perfectly.
- Regional aggregates hide national variation. Central Europe spans markets where nominal pay is growing 3.5% and markets where it is growing 9%, and every figure there is converted from local currency at a single day’s exchange rate, so currency movement alone can swamp a year of local wage growth.
- Nordic figures are converted to euros for comparability, but only the Danish krone is pegged to the euro. Swedish and Norwegian figures re-rate whenever their currencies move, even though nobody’s pay changed.
- Australian figures exclude the 12% superannuation guarantee, which sits entirely on top. Austrian and several Southern European markets pay a 13th or 14th month that a plain annual figure does not capture; the Netherlands quotes an 8% holiday allowance separately.
- Self-reported and payroll sources skew toward large technology employers and venture-backed companies. Where those sources dominate a row, the figure likely runs high relative to the wider market.
- These figures exclude pension contributions, benefits, and local social charges unless noted otherwise for a region.

---

## Levels

| Level | Experience | Scope |
| --- | --- | --- |
| Entry / Associate | 0–2 years | Executes defined tasks within one channel under close direction. Owns no budget. |
| Mid-level | 2–5 years | Owns a channel or programme end to end. May own a small tooling or campaign budget. |
| Senior | 5–8 years | Owns a channel plus its strategy, sets targets, and typically owns meaningful spend. |
| Lead / Manager | 6–10 years | Manages 1–4 people or a cross-channel programme. Owns a defined budget line. |
| Director / Head of | 8–14 years | Owns a function and its full budget. Manages managers or a team of 5–15. |
| VP | 12–18 years | Owns multiple functions and the majority of the marketing budget. Reports to CMO or CEO. |
| C-level | 15+ years | Owns the entire marketing organisation, its budget, and a seat on the leadership team. |

---

## Regions

| Region | Currency | Notes |
| --- | --- | --- |
| United States | USD | National figures. Coastal tech hubs run well above this baseline — see the city adjustments. |
| United Kingdom | GBP | National figures. London carries a substantial premium over the rest of the UK. |
| Western Europe | EUR | Germany, France, Netherlands, Belgium, Ireland, Austria. Equity is far less common than in the US. |
| Central & Eastern Europe | EUR | Poland, Czechia, Romania, Hungary, the Baltics. Gross figures, before local social contributions. |
| Nordics | EUR | Sweden, Denmark, Norway, Finland. Compressed bands and low bonus variance are the norm. |
| Canada | CAD | National figures in Canadian dollars. Toronto and Vancouver sit above the baseline. |
| Australia & New Zealand | AUD | Australian dollars, excluding superannuation unless a source states otherwise. |

---

## Salaries by role

All figures are annual gross compensation in the currency shown. Total compensation is reported independently rather than summed from base, bonus, and equity — percentiles do not add up.

### Chief Marketing Officer

Owns the entire marketing function: strategy, budget, team, and the revenue number marketing is accountable for. In smaller companies the CMO is often a hands-on operator; in enterprises the role is closer to pure portfolio management. Compensation swings more on company stage and equity than on any other marketing role — the gap between a seed-stage and an enterprise CMO package is wider than the gap between an entry-level and a director-level marketer.

Also known as: CMO, Chief Marketing Officer, Head of Marketing (C-level). Reports to: CEO.

| Level | Region | Company size | Base (median) | Bonus | Equity | Total comp (median, 25th–75th) | Confidence |
| --- | --- | --- | --- | --- | --- | --- | --- |
| C-level | US | Startup | $211k | $35k | $151k | $363k ($285k–$532k) | medium |
| C-level | US | Scale-up | $270k | $62k | $149k | $444k ($348k–$646k) | medium |
| C-level | US | Mid-market | $316k | $104k | $78k | $466k ($363k–$669k) | medium |
| C-level | US | Enterprise | $392k | $149k | $119k | $612k ($478k–$886k) | medium |
| C-level | UK | Startup | £119k | £14k | £36k | £160k (£124k–£226k) | medium |
| C-level | UK | Scale-up | £153k | £25k | £35k | £202k (£157k–£286k) | medium |
| C-level | UK | Mid-market | £179k | £42k | £19k | £229k (£177k–£321k) | medium |
| C-level | UK | Enterprise | £221k | £61k | £28k | £294k (£228k–£416k) | medium |
| C-level | EU West | Startup | €134k | €19k | €27k | €172k (€133k–€241k) | low |
| C-level | EU West | Scale-up | €172k | €34k | €27k | €222k (€171k–€312k) | medium |
| C-level | EU West | Mid-market | €201k | €57k | €14k | €259k (€201k–€365k) | medium |
| C-level | EU West | Enterprise | €250k | €81k | €21k | €333k (€258k–€471k) | low |
| C-level | CEE | Startup | €98k | €11k | €14k | €118k (€91k–€165k) | low |
| C-level | CEE | Scale-up | €125k | €20k | €14k | €153k (€118k–€213k) | low |
| C-level | CEE | Mid-market | €146k | €34k | €7k | €180k (€139k–€251k) | low |
| C-level | CEE | Enterprise | €181k | €48k | €11k | €230k (€178k–€323k) | low |
| C-level | Nordics | Startup | €110k | €6k | €14k | €127k (€98k–€176k) | low |
| C-level | Nordics | Scale-up | €141k | €11k | €14k | €162k (€125k–€224k) | low |
| C-level | Nordics | Mid-market | €165k | €19k | €7k | €187k (€144k–€257k) | low |
| C-level | Nordics | Enterprise | €205k | €27k | €11k | €237k (€182k–€326k) | low |
| C-level | Canada | Startup | C$161k | C$23k | C$63k | C$231k (C$180k–C$331k) | low |
| C-level | Canada | Scale-up | C$206k | C$40k | C$62k | C$290k (C$226k–C$414k) | medium |
| C-level | Canada | Mid-market | C$241k | C$68k | C$33k | C$323k (C$251k–C$458k) | medium |
| C-level | Canada | Enterprise | C$299k | C$96k | C$50k | C$419k (C$325k–C$597k) | low |
| C-level | ANZ | Startup | A$192k | A$24k | A$34k | A$240k (A$185k–A$336k) | low |
| C-level | ANZ | Scale-up | A$247k | A$43k | A$34k | A$310k (A$239k–A$434k) | medium |
| C-level | ANZ | Mid-market | A$289k | A$71k | A$18k | A$362k (A$279k–A$507k) | medium |
| C-level | ANZ | Enterprise | A$358k | A$102k | A$27k | A$464k (A$359k–A$653k) | low |

### VP of Marketing

Runs marketing execution across several functions — usually demand generation, product marketing, and content — and owns most of the operating budget. In companies without a CMO, the VP of Marketing is the top marketing role and is compensated closer to a C-level band. This is the rung where the startup discount disappears: a funded seed-stage company hiring its first marketing leader competes for the same operator as a Series B company, not against regional employers.

Also known as: VP Marketing, Vice President of Marketing, SVP Marketing. Reports to: CMO or CEO.

| Level | Region | Company size | Base (median) | Bonus | Equity | Total comp (median, 25th–75th) | Confidence |
| --- | --- | --- | --- | --- | --- | --- | --- |
| VP | US | Startup | $216k | $30k | $112k | $332k ($266k–$467k) | medium |
| VP | US | Scale-up | $222k | $44k | $89k | $331k ($265k–$463k) | medium |
| VP | US | Mid-market | $245k | $69k | $44k | $337k ($268k–$466k) | medium |
| VP | US | Enterprise | $276k | $89k | $61k | $398k ($318k–$555k) | medium |
| VP | UK | Startup | £116k | £12k | £25k | £146k (£116k–£199k) | medium |
| VP | UK | Scale-up | £120k | £17k | £20k | £150k (£119k–£204k) | medium |
| VP | UK | Mid-market | £132k | £27k | £10k | £161k (£128k–£219k) | medium |
| VP | UK | Enterprise | £148k | £34k | £14k | £188k (£149k–£256k) | medium |
| VP | EU West | Startup | €137k | €16k | €20k | €167k (€132k–€226k) | low |
| VP | EU West | Scale-up | €141k | €24k | €16k | €174k (€137k–€236k) | medium |
| VP | EU West | Mid-market | €156k | €37k | €8k | €192k (€152k–€261k) | medium |
| VP | EU West | Enterprise | €175k | €48k | €11k | €224k (€177k–€305k) | low |
| VP | CEE | Startup | €101k | €10k | €11k | €117k (€93k–€158k) | low |
| VP | CEE | Scale-up | €104k | €14k | €8k | €122k (€97k–€165k) | low |
| VP | CEE | Mid-market | €114k | €22k | €4k | €136k (€107k–€183k) | low |
| VP | CEE | Enterprise | €129k | €29k | €6k | €157k (€124k–€213k) | low |
| VP | Nordics | Startup | €114k | €6k | €11k | €128k (€100k–€170k) | low |
| VP | Nordics | Scale-up | €118k | €8k | €9k | €131k (€103k–€175k) | low |
| VP | Nordics | Mid-market | €130k | €13k | €4k | €144k (€113k–€191k) | low |
| VP | Nordics | Enterprise | €146k | €17k | €6k | €164k (€129k–€219k) | low |
| VP | Canada | Startup | C$168k | C$20k | C$48k | C$224k (C$178k–C$307k) | low |
| VP | Canada | Scale-up | C$173k | C$29k | C$38k | C$228k (C$181k–C$313k) | medium |
| VP | Canada | Mid-market | C$190k | C$45k | C$19k | C$243k (C$193k–C$332k) | medium |
| VP | Canada | Enterprise | C$215k | C$59k | C$26k | C$284k (C$226k–C$390k) | low |
| VP | ANZ | Startup | A$199k | A$21k | A$26k | A$238k (A$188k–A$321k) | low |
| VP | ANZ | Scale-up | A$206k | A$30k | A$21k | A$247k (A$195k–A$334k) | medium |
| VP | ANZ | Mid-market | A$226k | A$48k | A$10k | A$273k (A$216k–A$370k) | medium |
| VP | ANZ | Enterprise | A$255k | A$62k | A$14k | A$317k (A$251k–A$431k) | low |

### Marketing Director

Owns a marketing function and its full budget, managing either managers or a team of specialists. The most common senior marketing title outside of tech, and the point at which budget ownership becomes a formal part of the job description. Director-level hiring has held up through the 2025–26 slowdown better than any other rung — postings above director level rose while entry-level postings fell.

Also known as: Director of Marketing, Head of Marketing. Reports to: VP of Marketing or CMO.

| Level | Region | Company size | Base (median) | Bonus | Equity | Total comp (median, 25th–75th) | Confidence |
| --- | --- | --- | --- | --- | --- | --- | --- |
| Director | US | Startup | $166k | $18k | $61k | $231k ($189k–$313k) | medium |
| Director | US | Scale-up | $173k | $27k | $49k | $235k ($192k–$317k) | high |
| Director | US | Mid-market | $187k | $41k | $24k | $240k ($196k–$321k) | high |
| Director | US | Enterprise | $205k | $52k | $32k | $273k ($222k–$367k) | medium |
| Director | UK | Startup | £87k | £7k | £13k | £104k (£84k–£137k) | medium |
| Director | UK | Scale-up | £91k | £10k | £11k | £108k (£87k–£142k) | high |
| Director | UK | Mid-market | £98k | £16k | £5k | £115k (£93k–£151k) | high |
| Director | UK | Enterprise | £107k | £20k | £7k | £129k (£104k–£170k) | medium |
| Director | EU West | Startup | €106k | €10k | €11k | €123k (€100k–€162k) | medium |
| Director | EU West | Scale-up | €111k | €15k | €9k | €130k (€105k–€170k) | medium |
| Director | EU West | Mid-market | €120k | €22k | €4k | €141k (€114k–€186k) | medium |
| Director | EU West | Enterprise | €131k | €28k | €6k | €158k (€128k–€209k) | medium |
| Director | CEE | Startup | €77k | €6k | €6k | €87k (€70k–€113k) | low |
| Director | CEE | Scale-up | €81k | €9k | €5k | €91k (€74k–€119k) | medium |
| Director | CEE | Mid-market | €87k | €13k | €2k | €100k (€81k–€131k) | medium |
| Director | CEE | Enterprise | €95k | €17k | €3k | €111k (€90k–€146k) | low |
| Director | Nordics | Startup | €91k | €4k | €6k | €98k (€79k–€127k) | low |
| Director | Nordics | Scale-up | €94k | €5k | €5k | €102k (€82k–€133k) | medium |
| Director | Nordics | Mid-market | €102k | €8k | €2k | €110k (€89k–€142k) | medium |
| Director | Nordics | Enterprise | €111k | €10k | €3k | €122k (€98k–€158k) | low |
| Director | Canada | Startup | C$134k | C$13k | C$27k | C$167k (C$135k–C$222k) | medium |
| Director | Canada | Scale-up | C$140k | C$18k | C$22k | C$173k (C$140k–C$229k) | medium |
| Director | Canada | Mid-market | C$151k | C$28k | C$11k | C$183k (C$148k–C$242k) | medium |
| Director | Canada | Enterprise | C$165k | C$36k | C$14k | C$206k (C$167k–C$274k) | medium |
| Director | ANZ | Startup | A$166k | A$14k | A$15k | A$189k (A$153k–A$248k) | medium |
| Director | ANZ | Scale-up | A$173k | A$20k | A$12k | A$199k (A$161k–A$261k) | medium |
| Director | ANZ | Mid-market | A$187k | A$31k | A$6k | A$217k (A$175k–A$284k) | medium |
| Director | ANZ | Enterprise | A$204k | A$39k | A$8k | A$242k (A$196k–A$319k) | medium |

### Marketing Manager

The generalist manager role: owns a mix of channels, a campaign calendar, and often a small team, without specialising into one discipline. It is the single most commonly published marketing job title, which makes it the best-evidenced benchmark in the dataset and the natural reference point for judging whether a specialist title carries a premium or a discount.

Also known as: Senior Marketing Manager, Marketing Generalist, Group Marketing Manager. Reports to: Marketing Director.

| Level | Region | Company size | Base (median) | Bonus | Equity | Total comp (median, 25th–75th) | Confidence |
| --- | --- | --- | --- | --- | --- | --- | --- |
| Mid | US | Scale-up | $84k | $5k | $6k | $92k ($78k–$113k) | high |
| Mid | US | Enterprise | $98k | $9k | $4k | $108k ($92k–$133k) | medium |
| Mid | UK | Scale-up | £38k | £2k | — | £39k (£33k–£48k) | high |
| Mid | UK | Enterprise | £45k | £3k | — | £47k (£40k–£57k) | medium |
| Mid | EU West | Scale-up | €53k | €3k | — | €55k (€47k–€67k) | medium |
| Mid | CEE | Scale-up | €36k | €1k | — | €37k (€31k–€45k) | medium |
| Mid | Nordics | Scale-up | €51k | €1k | — | €52k (€44k–€63k) | medium |
| Mid | Canada | Scale-up | C$76k | C$4k | C$3k | C$82k (C$69k–C$100k) | medium |
| Mid | ANZ | Scale-up | A$95k | A$4k | — | A$98k (A$82k–A$118k) | medium |
| Senior | US | Startup | $103k | $6k | $16k | $122k ($102k–$154k) | medium |
| Senior | US | Scale-up | $112k | $9k | $14k | $131k ($110k–$165k) | high |
| Senior | US | Mid-market | $123k | $15k | $7k | $141k ($118k–$177k) | high |
| Senior | US | Enterprise | $134k | $18k | $9k | $156k ($131k–$197k) | medium |
| Senior | UK | Startup | £47k | £2k | £3k | £52k (£43k–£64k) | medium |
| Senior | UK | Scale-up | £52k | £3k | £3k | £56k (£47k–£70k) | high |
| Senior | UK | Mid-market | £57k | £5k | £1k | £62k (£52k–£77k) | high |
| Senior | UK | Enterprise | £61k | £6k | £2k | £68k (£57k–£85k) | medium |
| Senior | EU West | Startup | €62k | €3k | — | €65k (€54k–€80k) | medium |
| Senior | EU West | Scale-up | €68k | €5k | — | €72k (€60k–€89k) | medium |
| Senior | EU West | Mid-market | €74k | €8k | — | €81k (€67k–€100k) | medium |
| Senior | EU West | Enterprise | €81k | €9k | — | €88k (€74k–€110k) | medium |
| Senior | CEE | Startup | €44k | €2k | — | €45k (€38k–€56k) | low |
| Senior | CEE | Scale-up | €48k | €3k | — | €50k (€42k–€62k) | medium |
| Senior | CEE | Mid-market | €53k | €4k | — | €56k (€47k–€70k) | medium |
| Senior | CEE | Enterprise | €57k | €6k | — | €61k (€51k–€76k) | low |
| Senior | Nordics | Startup | €59k | €1k | — | €60k (€49k–€73k) | low |
| Senior | Nordics | Scale-up | €64k | €2k | — | €65k (€54k–€80k) | medium |
| Senior | Nordics | Mid-market | €70k | €3k | — | €72k (€60k–€89k) | medium |
| Senior | Nordics | Enterprise | €76k | €4k | — | €79k (€66k–€97k) | low |
| Senior | Canada | Startup | C$87k | C$4k | C$8k | C$97k (C$81k–C$121k) | medium |
| Senior | Canada | Scale-up | C$95k | C$7k | C$6k | C$106k (C$88k–C$132k) | medium |
| Senior | Canada | Mid-market | C$104k | C$11k | C$3k | C$115k (C$97k–C$144k) | medium |
| Senior | Canada | Enterprise | C$113k | C$13k | C$4k | C$127k (C$106k–C$159k) | medium |
| Senior | ANZ | Startup | A$106k | A$5k | — | A$110k (A$91k–A$135k) | medium |
| Senior | ANZ | Scale-up | A$115k | A$7k | — | A$121k (A$101k–A$150k) | medium |
| Senior | ANZ | Mid-market | A$127k | A$11k | — | A$136k (A$113k–A$169k) | medium |
| Senior | ANZ | Enterprise | A$137k | A$14k | — | A$149k (A$124k–A$185k) | medium |
| Lead | US | Startup | $126k | $11k | $30k | $159k ($132k–$207k) | medium |
| Lead | US | Scale-up | $133k | $16k | $24k | $165k ($137k–$215k) | high |
| Lead | US | Enterprise | $155k | $30k | $15k | $193k ($160k–$250k) | medium |
| Lead | UK | Startup | £59k | £4k | £6k | £67k (£55k–£85k) | medium |
| Lead | UK | Scale-up | £62k | £5k | £5k | £70k (£58k–£89k) | high |
| Lead | UK | Enterprise | £72k | £10k | £3k | £83k (£69k–£106k) | medium |
| Lead | EU West | Startup | €78k | €6k | €5k | €87k (€72k–€110k) | medium |
| Lead | EU West | Scale-up | €82k | €8k | €4k | €92k (€76k–€117k) | medium |
| Lead | EU West | Enterprise | €96k | €16k | €3k | €111k (€92k–€142k) | medium |
| Lead | CEE | Scale-up | €60k | €5k | — | €65k (€53k–€81k) | medium |
| Lead | CEE | Enterprise | €71k | €10k | — | €79k (€65k–€100k) | low |
| Lead | Nordics | Scale-up | €76k | €3k | — | €79k (€65k–€98k) | medium |
| Lead | Nordics | Enterprise | €89k | €6k | — | €94k (€77k–€118k) | low |
| Lead | Canada | Startup | C$106k | C$8k | C$14k | C$123k (C$102k–C$158k) | medium |
| Lead | Canada | Scale-up | C$111k | C$11k | C$11k | C$130k (C$107k–C$166k) | medium |
| Lead | Canada | Enterprise | C$130k | C$22k | C$7k | C$154k (C$127k–C$198k) | medium |
| Lead | ANZ | Startup | A$129k | A$8k | A$8k | A$142k (A$117k–A$180k) | medium |
| Lead | ANZ | Scale-up | A$136k | A$12k | A$6k | A$151k (A$124k–A$191k) | medium |
| Lead | ANZ | Enterprise | A$159k | A$23k | A$4k | A$181k (A$150k–A$231k) | medium |

### Head of Growth

Owns the acquisition and activation funnel, typically sitting between marketing, product, and data. A product-led title concentrated in software companies, where it often commands a premium over an equivalent-level marketing director because of the technical and analytical overlap. Growth marketing postings grew faster than any other marketing discipline in 2025.

Also known as: Growth Lead, Director of Growth, VP Growth. Reports to: CMO, CEO, or CPO.

| Level | Region | Company size | Base (median) | Bonus | Equity | Total comp (median, 25th–75th) | Confidence |
| --- | --- | --- | --- | --- | --- | --- | --- |
| Lead | US | Scale-up | $149k | $18k | $27k | $185k ($154k–$240k) | high |
| Lead | US | Enterprise | $174k | $34k | $17k | $216k ($179k–$280k) | medium |
| Lead | UK | Scale-up | £69k | £6k | £5k | £78k (£65k–£100k) | high |
| Lead | UK | Enterprise | £81k | £11k | £3k | £93k (£77k–£119k) | medium |
| Lead | EU West | Scale-up | €92k | €9k | €5k | €103k (€85k–€131k) | medium |
| Lead | Canada | Scale-up | C$125k | C$13k | C$12k | C$145k (C$120k–C$186k) | medium |
| Lead | ANZ | Scale-up | A$152k | A$14k | A$7k | A$169k (A$139k–A$214k) | medium |
| Director | US | Startup | $186k | $21k | $68k | $259k ($211k–$351k) | medium |
| Director | US | Scale-up | $194k | $30k | $54k | $263k ($215k–$355k) | high |
| Director | US | Mid-market | $210k | $46k | $26k | $269k ($219k–$360k) | high |
| Director | US | Enterprise | $229k | $58k | $35k | $306k ($249k–$411k) | medium |
| Director | UK | Startup | £98k | £8k | £15k | £116k (£94k–£153k) | medium |
| Director | UK | Scale-up | £102k | £11k | £12k | £121k (£98k–£159k) | high |
| Director | UK | Mid-market | £110k | £17k | £6k | £129k (£104k–£169k) | high |
| Director | UK | Enterprise | £120k | £22k | £8k | £144k (£117k–£190k) | medium |
| Director | EU West | Startup | €119k | €11k | €12k | €138k (€112k–€181k) | medium |
| Director | EU West | Scale-up | €124k | €16k | €10k | €145k (€117k–€191k) | medium |
| Director | EU West | Mid-market | €134k | €25k | €5k | €158k (€128k–€208k) | medium |
| Director | EU West | Enterprise | €146k | €32k | €6k | €177k (€144k–€234k) | medium |
| Director | Canada | Startup | C$151k | C$14k | C$30k | C$187k (C$152k–C$248k) | medium |
| Director | Canada | Scale-up | C$157k | C$21k | C$24k | C$194k (C$157k–C$257k) | medium |
| Director | Canada | Mid-market | C$169k | C$32k | C$12k | C$205k (C$166k–C$271k) | medium |
| Director | Canada | Enterprise | C$185k | C$40k | C$16k | C$231k (C$187k–C$307k) | medium |
| Director | ANZ | Startup | A$186k | A$15k | A$17k | A$212k (A$171k–A$277k) | medium |
| Director | ANZ | Scale-up | A$193k | A$22k | A$14k | A$223k (A$180k–A$292k) | medium |
| Director | ANZ | Mid-market | A$209k | A$35k | A$7k | A$243k (A$196k–A$318k) | medium |
| Director | ANZ | Enterprise | A$228k | A$43k | A$9k | A$271k (A$219k–A$357k) | medium |
| VP | US | Startup | $242k | $34k | $126k | $373k ($298k–$524k) | medium |
| VP | US | Scale-up | $249k | $49k | $100k | $371k ($296k–$518k) | medium |
| VP | US | Enterprise | $309k | $99k | $68k | $446k ($356k–$621k) | medium |
| VP | UK | Startup | £130k | £13k | £28k | £164k (£130k–£223k) | medium |
| VP | UK | Scale-up | £134k | £19k | £23k | £168k (£133k–£228k) | medium |
| VP | UK | Enterprise | £166k | £39k | £15k | £210k (£167k–£287k) | medium |
| VP | EU West | Startup | €154k | €18k | €22k | €187k (€148k–€253k) | low |
| VP | EU West | Scale-up | €158k | €26k | €18k | €195k (€154k–€264k) | medium |
| VP | EU West | Enterprise | €196k | €54k | €12k | €250k (€199k–€342k) | low |
| VP | Canada | Startup | C$188k | C$22k | C$54k | C$250k (C$199k–C$344k) | low |
| VP | Canada | Scale-up | C$194k | C$32k | C$43k | C$255k (C$203k–C$350k) | medium |
| VP | Canada | Enterprise | C$240k | C$66k | C$29k | C$318k (C$253k–C$437k) | low |
| VP | ANZ | Startup | A$223k | A$24k | A$29k | A$266k (A$210k–A$359k) | low |
| VP | ANZ | Scale-up | A$230k | A$34k | A$23k | A$277k (A$219k–A$374k) | medium |
| VP | ANZ | Enterprise | A$286k | A$69k | A$16k | A$355k (A$281k–A$482k) | low |

### Demand Generation Manager

Owns the pipeline number: paid media, campaigns, landing pages, and the handoff to sales. Usually the largest discretionary budget line under a marketing director, which is why the role tends to pay above other manager-level marketing titles in B2B. It is also the role where published figures disagree most violently — recruiter guides and payroll data for the same nominal title sit roughly 50% apart, because the title means something different at a regional employer than at a venture-backed software company.

Also known as: Demand Gen Manager, Growth Marketing Manager, Acquisition Manager. Reports to: Marketing Director or VP of Marketing.

| Level | Region | Company size | Base (median) | Bonus | Equity | Total comp (median, 25th–75th) | Confidence |
| --- | --- | --- | --- | --- | --- | --- | --- |
| Mid | US | Scale-up | $90k | $5k | $6k | $100k ($84k–$122k) | high |
| Mid | US | Enterprise | $106k | $10k | $4k | $117k ($99k–$144k) | medium |
| Mid | UK | Scale-up | £41k | £2k | — | £43k (£36k–£52k) | high |
| Mid | UK | Enterprise | £48k | £3k | — | £51k (£43k–£62k) | medium |
| Mid | EU West | Scale-up | €58k | €3k | — | €60k (€50k–€72k) | medium |
| Mid | CEE | Scale-up | €39k | €2k | — | €40k (€34k–€49k) | medium |
| Mid | Nordics | Scale-up | €55k | €1k | — | €56k (€47k–€68k) | medium |
| Mid | Canada | Scale-up | C$82k | C$4k | C$3k | C$88k (C$74k–C$108k) | medium |
| Mid | ANZ | Scale-up | A$102k | A$4k | — | A$106k (A$89k–A$128k) | medium |
| Senior | US | Scale-up | $121k | $10k | $15k | $141k ($119k–$179k) | high |
| Senior | UK | Scale-up | £56k | £3k | £3k | £61k (£51k–£76k) | high |
| Lead | US | Startup | $136k | $12k | $32k | $172k ($143k–$224k) | medium |
| Lead | US | Scale-up | $143k | $17k | $26k | $178k ($148k–$232k) | high |
| Lead | US | Mid-market | $156k | $27k | $13k | $188k ($156k–$243k) | high |
| Lead | US | Enterprise | $168k | $33k | $17k | $208k ($173k–$270k) | medium |
| Lead | UK | Startup | £64k | £4k | £6k | £72k (£59k–£92k) | medium |
| Lead | UK | Scale-up | £67k | £6k | £5k | £76k (£63k–£97k) | high |
| Lead | UK | Mid-market | £73k | £9k | £3k | £82k (£68k–£105k) | high |
| Lead | UK | Enterprise | £78k | £11k | £3k | £90k (£74k–£115k) | medium |
| Lead | EU West | Startup | €84k | €6k | €6k | €94k (€77k–€119k) | medium |
| Lead | EU West | Scale-up | €89k | €9k | €5k | €100k (€82k–€127k) | medium |
| Lead | EU West | Mid-market | €97k | €14k | €2k | €110k (€91k–€140k) | medium |
| Lead | EU West | Enterprise | €104k | €17k | €3k | €120k (€100k–€154k) | medium |
| Lead | CEE | Startup | €62k | €4k | — | €65k (€54k–€82k) | low |
| Lead | CEE | Scale-up | €65k | €5k | — | €70k (€57k–€88k) | medium |
| Lead | CEE | Mid-market | €71k | €9k | — | €78k (€65k–€99k) | medium |
| Lead | CEE | Enterprise | €76k | €10k | — | €85k (€70k–€108k) | low |
| Lead | Nordics | Startup | €78k | €2k | — | €80k (€66k–€99k) | low |
| Lead | Nordics | Scale-up | €82k | €3k | — | €85k (€70k–€106k) | medium |
| Lead | Nordics | Mid-market | €89k | €5k | — | €94k (€77k–€117k) | medium |
| Lead | Nordics | Enterprise | €96k | €7k | — | €101k (€83k–€127k) | low |
| Lead | Canada | Startup | C$114k | C$8k | C$15k | C$133k (C$110k–C$170k) | medium |
| Lead | Canada | Scale-up | C$120k | C$12k | C$12k | C$140k (C$116k–C$179k) | medium |
| Lead | Canada | Mid-market | C$131k | C$19k | C$6k | C$151k (C$125k–C$194k) | medium |
| Lead | Canada | Enterprise | C$141k | C$23k | C$8k | C$166k (C$138k–C$214k) | medium |
| Lead | ANZ | Startup | A$139k | A$9k | A$8k | A$153k (A$126k–A$194k) | medium |
| Lead | ANZ | Scale-up | A$147k | A$13k | A$7k | A$163k (A$134k–A$207k) | medium |
| Lead | ANZ | Mid-market | A$160k | A$20k | A$3k | A$179k (A$148k–A$228k) | medium |
| Lead | ANZ | Enterprise | A$171k | A$25k | A$4k | A$195k (A$162k–A$250k) | medium |
| Director | US | Startup | $180k | $20k | $65k | $250k ($204k–$338k) | medium |
| Director | US | Scale-up | $187k | $29k | $52k | $254k ($207k–$342k) | high |
| Director | US | Enterprise | $221k | $56k | $34k | $295k ($240k–$396k) | medium |
| Director | UK | Startup | £94k | £8k | £14k | £112k (£91k–£148k) | medium |
| Director | UK | Scale-up | £98k | £11k | £12k | £116k (£94k–£153k) | high |
| Director | UK | Enterprise | £116k | £21k | £8k | £139k (£113k–£184k) | medium |
| Director | EU West | Startup | €115k | €11k | €12k | €133k (€108k–€175k) | medium |
| Director | EU West | Scale-up | €120k | €16k | €9k | €140k (€113k–€184k) | medium |
| Director | EU West | Enterprise | €141k | €30k | €6k | €171k (€139k–€226k) | medium |
| Director | CEE | Scale-up | €87k | €9k | €5k | €99k (€80k–€129k) | medium |
| Director | CEE | Enterprise | €103k | €18k | €3k | €120k (€97k–€158k) | low |
| Director | Nordics | Scale-up | €102k | €6k | €5k | €111k (€89k–€143k) | medium |
| Director | Nordics | Enterprise | €120k | €11k | €3k | €132k (€106k–€171k) | low |
| Director | Canada | Startup | C$145k | C$14k | C$29k | C$180k (C$146k–C$239k) | medium |
| Director | Canada | Scale-up | C$151k | C$20k | C$23k | C$187k (C$151k–C$248k) | medium |
| Director | Canada | Enterprise | C$179k | C$38k | C$15k | C$222k (C$181k–C$296k) | medium |
| Director | ANZ | Startup | A$179k | A$15k | A$16k | A$205k (A$165k–A$267k) | medium |
| Director | ANZ | Scale-up | A$187k | A$22k | A$13k | A$215k (A$174k–A$281k) | medium |
| Director | ANZ | Enterprise | A$220k | A$42k | A$9k | A$261k (A$212k–A$344k) | medium |

### Lifecycle Marketing Manager

Owns onboarding, retention, and expansion through email, in-product, and push. Pays above general marketing management in subscription and ecommerce businesses, where retention is the primary growth lever. The individual-contributor end of this discipline — email specialist work — sits at the bottom of the 2026 recruiter guides and is among the roles most exposed to automation.

Also known as: CRM Manager, Email Marketing Manager, Retention Marketing Manager. Reports to: Marketing Director or Head of Growth.

| Level | Region | Company size | Base (median) | Bonus | Equity | Total comp (median, 25th–75th) | Confidence |
| --- | --- | --- | --- | --- | --- | --- | --- |
| Entry | US | Scale-up | $68k | $2k | $2k | $72k ($61k–$86k) | medium |
| Entry | US | Enterprise | $78k | $5k | $1k | $82k ($70k–$99k) | medium |
| Entry | UK | Scale-up | £28k | — | — | £28k (£24k–£33k) | medium |
| Entry | UK | Enterprise | £32k | £1k | — | £33k (£28k–£40k) | medium |
| Entry | EU West | Scale-up | €42k | €1k | — | €43k (€37k–€51k) | medium |
| Entry | Canada | Scale-up | C$61k | C$2k | — | C$62k (C$53k–C$74k) | medium |
| Entry | ANZ | Scale-up | A$73k | A$2k | — | A$74k (A$63k–A$88k) | medium |
| Mid | US | Scale-up | $82k | $5k | $6k | $90k ($77k–$111k) | high |
| Mid | UK | Scale-up | £37k | £2k | — | £39k (£33k–£47k) | high |
| Senior | US | Startup | $101k | $6k | $16k | $119k ($100k–$151k) | medium |
| Senior | US | Scale-up | $110k | $9k | $13k | $128k ($108k–$162k) | high |
| Senior | US | Mid-market | $121k | $15k | $7k | $138k ($116k–$174k) | high |
| Senior | US | Enterprise | $131k | $18k | $9k | $153k ($128k–$193k) | medium |
| Senior | UK | Startup | £47k | £2k | £3k | £51k (£42k–£63k) | medium |
| Senior | UK | Scale-up | £51k | £3k | £3k | £55k (£46k–£69k) | high |
| Senior | UK | Mid-market | £56k | £5k | £1k | £61k (£51k–£75k) | high |
| Senior | UK | Enterprise | £60k | £6k | £2k | £66k (£56k–£83k) | medium |
| Senior | EU West | Startup | €61k | €3k | — | €64k (€53k–€78k) | medium |
| Senior | EU West | Scale-up | €66k | €5k | — | €70k (€59k–€87k) | medium |
| Senior | EU West | Mid-market | €73k | €7k | — | €79k (€66k–€98k) | medium |
| Senior | EU West | Enterprise | €79k | €9k | — | €87k (€72k–€108k) | medium |
| Senior | Canada | Startup | C$85k | C$4k | C$7k | C$95k (C$80k–C$119k) | medium |
| Senior | Canada | Scale-up | C$93k | C$7k | C$6k | C$103k (C$86k–C$129k) | medium |
| Senior | Canada | Mid-market | C$102k | C$10k | C$3k | C$113k (C$95k–C$141k) | medium |
| Senior | Canada | Enterprise | C$111k | C$13k | C$4k | C$124k (C$104k–C$156k) | medium |
| Senior | ANZ | Startup | A$104k | A$5k | — | A$108k (A$90k–A$133k) | medium |
| Senior | ANZ | Scale-up | A$113k | A$7k | — | A$119k (A$99k–A$147k) | medium |
| Senior | ANZ | Mid-market | A$124k | A$11k | — | A$133k (A$111k–A$165k) | medium |
| Senior | ANZ | Enterprise | A$134k | A$14k | — | A$146k (A$122k–A$181k) | medium |
| Lead | US | Scale-up | $130k | $16k | $23k | $162k ($135k–$210k) | high |
| Lead | UK | Scale-up | £61k | £5k | £5k | £69k (£57k–£88k) | high |
| Director | US | Startup | $163k | $18k | $59k | $227k ($185k–$307k) | medium |
| Director | US | Scale-up | $170k | $26k | $48k | $230k ($188k–$311k) | high |
| Director | US | Enterprise | $201k | $51k | $31k | $267k ($218k–$360k) | medium |
| Director | UK | Startup | £85k | £7k | £13k | £102k (£82k–£134k) | medium |
| Director | UK | Scale-up | £89k | £10k | £11k | £106k (£86k–£139k) | high |
| Director | UK | Enterprise | £105k | £19k | £7k | £126k (£102k–£167k) | medium |
| Director | EU West | Startup | €104k | €10k | €11k | €121k (€98k–€158k) | medium |
| Director | EU West | Scale-up | €108k | €14k | €9k | €127k (€103k–€167k) | medium |
| Director | EU West | Enterprise | €128k | €28k | €6k | €155k (€126k–€205k) | medium |
| Director | Canada | Startup | C$132k | C$12k | C$26k | C$164k (C$133k–C$217k) | medium |
| Director | Canada | Scale-up | C$137k | C$18k | C$21k | C$169k (C$137k–C$225k) | medium |
| Director | Canada | Enterprise | C$162k | C$35k | C$14k | C$202k (C$164k–C$268k) | medium |
| Director | ANZ | Startup | A$162k | A$13k | A$15k | A$186k (A$150k–A$243k) | medium |
| Director | ANZ | Scale-up | A$169k | A$20k | A$12k | A$195k (A$157k–A$255k) | medium |
| Director | ANZ | Enterprise | A$200k | A$38k | A$8k | A$237k (A$192k–A$312k) | medium |

### Field Marketing Manager

Owns regional pipeline through events, partners, and localised campaigns, usually paired directly with a sales region. Frequently carries a variable component tied to regional pipeline, which lifts total compensation above the base band. Field marketing postings grew 16.5% in 2025, one of the few disciplines expanding through the slowdown.

Also known as: Regional Marketing Manager, Events Marketing Manager. Reports to: Demand Generation Lead or Regional Sales Director.

| Level | Region | Company size | Base (median) | Bonus | Equity | Total comp (median, 25th–75th) | Confidence |
| --- | --- | --- | --- | --- | --- | --- | --- |
| Mid | US | Scale-up | $88k | $5k | $6k | $97k ($82k–$119k) | high |
| Mid | US | Enterprise | $103k | $10k | $4k | $114k ($96k–$140k) | medium |
| Mid | UK | Scale-up | £40k | £2k | — | £41k (£35k–£50k) | high |
| Mid | UK | Enterprise | £47k | £3k | — | £49k (£42k–£60k) | medium |
| Mid | EU West | Scale-up | €56k | €3k | — | €58k (€49k–€71k) | medium |
| Mid | Canada | Scale-up | C$80k | C$4k | C$3k | C$86k (C$72k–C$105k) | medium |
| Mid | ANZ | Scale-up | A$99k | A$4k | — | A$103k (A$87k–A$124k) | medium |
| Senior | US | Scale-up | $118k | $10k | $14k | $137k ($115k–$174k) | high |
| Senior | UK | Scale-up | £54k | £3k | £3k | £59k (£49k–£74k) | high |
| Lead | US | Startup | $132k | $11k | $31k | $167k ($139k–$217k) | medium |
| Lead | US | Scale-up | $139k | $17k | $25k | $173k ($144k–$225k) | high |
| Lead | US | Mid-market | $152k | $26k | $12k | $183k ($152k–$236k) | high |
| Lead | US | Enterprise | $163k | $32k | $16k | $202k ($168k–$262k) | medium |
| Lead | UK | Startup | £62k | £4k | £6k | £70k (£58k–£89k) | medium |
| Lead | UK | Scale-up | £65k | £6k | £5k | £74k (£61k–£94k) | high |
| Lead | UK | Mid-market | £71k | £9k | £2k | £80k (£66k–£102k) | high |
| Lead | UK | Enterprise | £76k | £11k | £3k | £87k (£72k–£112k) | medium |
| Lead | EU West | Startup | €82k | €6k | €5k | €91k (€75k–€116k) | medium |
| Lead | EU West | Scale-up | €86k | €9k | €4k | €97k (€80k–€123k) | medium |
| Lead | EU West | Mid-market | €94k | €14k | €2k | €107k (€88k–€136k) | medium |
| Lead | EU West | Enterprise | €101k | €17k | €3k | €117k (€97k–€150k) | medium |
| Lead | Canada | Startup | C$111k | C$8k | C$14k | C$129k (C$107k–C$166k) | medium |
| Lead | Canada | Scale-up | C$117k | C$12k | C$12k | C$136k (C$113k–C$174k) | medium |
| Lead | Canada | Mid-market | C$127k | C$18k | C$6k | C$147k (C$122k–C$188k) | medium |
| Lead | Canada | Enterprise | C$137k | C$23k | C$7k | C$161k (C$134k–C$207k) | medium |
| Lead | ANZ | Startup | A$135k | A$9k | A$8k | A$149k (A$123k–A$189k) | medium |
| Lead | ANZ | Scale-up | A$142k | A$13k | A$6k | A$158k (A$131k–A$201k) | medium |
| Lead | ANZ | Mid-market | A$155k | A$20k | A$3k | A$174k (A$144k–A$221k) | medium |
| Lead | ANZ | Enterprise | A$167k | A$24k | A$4k | A$190k (A$157k–A$243k) | medium |
| Director | US | Startup | $175k | $19k | $64k | $243k ($198k–$329k) | medium |
| Director | US | Scale-up | $182k | $28k | $51k | $247k ($201k–$333k) | high |
| Director | US | Enterprise | $215k | $54k | $33k | $287k ($234k–$385k) | medium |
| Director | UK | Startup | £92k | £7k | £14k | £109k (£88k–£143k) | medium |
| Director | UK | Scale-up | £95k | £11k | £11k | £113k (£92k–£149k) | high |
| Director | UK | Enterprise | £112k | £21k | £7k | £135k (£110k–£179k) | medium |
| Director | EU West | Startup | €112k | €10k | €11k | €129k (€105k–€170k) | medium |
| Director | EU West | Scale-up | €116k | €15k | €9k | €136k (€110k–€179k) | medium |
| Director | EU West | Enterprise | €137k | €30k | €6k | €166k (€135k–€220k) | medium |
| Director | Canada | Startup | C$141k | C$13k | C$28k | C$175k (C$142k–C$233k) | medium |
| Director | Canada | Scale-up | C$147k | C$19k | C$23k | C$182k (C$147k–C$241k) | medium |
| Director | Canada | Enterprise | C$174k | C$37k | C$15k | C$216k (C$176k–C$287k) | medium |
| Director | ANZ | Startup | A$174k | A$14k | A$16k | A$199k (A$161k–A$260k) | medium |
| Director | ANZ | Scale-up | A$181k | A$21k | A$13k | A$209k (A$169k–A$274k) | medium |
| Director | ANZ | Enterprise | A$214k | A$41k | A$8k | A$254k (A$206k–A$335k) | medium |

### Partner Marketing Manager

Owns co-marketing with partners, resellers, and integrations — joint campaigns, co-funded programmes, and marketplace presence. Concentrated in B2B software with an established partner ecosystem, and one of the faster-growing disciplines by posting volume as software companies lean harder on channel routes to market.

Also known as: Channel Marketing Manager, Alliance Marketing Manager. Reports to: Marketing Director or Head of Partnerships.

| Level | Region | Company size | Base (median) | Bonus | Equity | Total comp (median, 25th–75th) | Confidence |
| --- | --- | --- | --- | --- | --- | --- | --- |
| Mid | US | Scale-up | $88k | $5k | $6k | $97k ($82k–$119k) | high |
| Mid | US | Enterprise | $103k | $10k | $4k | $114k ($96k–$140k) | medium |
| Mid | UK | Scale-up | £40k | £2k | — | £41k (£35k–£50k) | high |
| Mid | UK | Enterprise | £47k | £3k | — | £49k (£42k–£60k) | medium |
| Mid | EU West | Scale-up | €56k | €3k | — | €58k (€49k–€71k) | medium |
| Mid | Canada | Scale-up | C$80k | C$4k | C$3k | C$86k (C$72k–C$105k) | medium |
| Mid | ANZ | Scale-up | A$99k | A$4k | — | A$103k (A$87k–A$124k) | medium |
| Senior | US | Scale-up | $118k | $10k | $14k | $137k ($115k–$174k) | high |
| Senior | UK | Scale-up | £54k | £3k | £3k | £59k (£49k–£74k) | high |
| Lead | US | Startup | $132k | $11k | $31k | $167k ($139k–$217k) | medium |
| Lead | US | Scale-up | $139k | $17k | $25k | $173k ($144k–$225k) | high |
| Lead | US | Mid-market | $152k | $26k | $12k | $183k ($152k–$236k) | high |
| Lead | US | Enterprise | $163k | $32k | $16k | $202k ($168k–$262k) | medium |
| Lead | UK | Startup | £62k | £4k | £6k | £70k (£58k–£89k) | medium |
| Lead | UK | Scale-up | £65k | £6k | £5k | £74k (£61k–£94k) | high |
| Lead | UK | Mid-market | £71k | £9k | £2k | £80k (£66k–£102k) | high |
| Lead | UK | Enterprise | £76k | £11k | £3k | £87k (£72k–£112k) | medium |
| Lead | EU West | Startup | €82k | €6k | €5k | €91k (€75k–€116k) | medium |
| Lead | EU West | Scale-up | €86k | €9k | €4k | €97k (€80k–€123k) | medium |
| Lead | EU West | Mid-market | €94k | €14k | €2k | €107k (€88k–€136k) | medium |
| Lead | EU West | Enterprise | €101k | €17k | €3k | €117k (€97k–€150k) | medium |
| Lead | Canada | Startup | C$111k | C$8k | C$14k | C$129k (C$107k–C$166k) | medium |
| Lead | Canada | Scale-up | C$117k | C$12k | C$12k | C$136k (C$113k–C$174k) | medium |
| Lead | Canada | Mid-market | C$127k | C$18k | C$6k | C$147k (C$122k–C$188k) | medium |
| Lead | Canada | Enterprise | C$137k | C$23k | C$7k | C$161k (C$134k–C$207k) | medium |
| Lead | ANZ | Startup | A$135k | A$9k | A$8k | A$149k (A$123k–A$189k) | medium |
| Lead | ANZ | Scale-up | A$142k | A$13k | A$6k | A$158k (A$131k–A$201k) | medium |
| Lead | ANZ | Mid-market | A$155k | A$20k | A$3k | A$174k (A$144k–A$221k) | medium |
| Lead | ANZ | Enterprise | A$167k | A$24k | A$4k | A$190k (A$157k–A$243k) | medium |
| Director | US | Startup | $175k | $19k | $64k | $243k ($198k–$329k) | medium |
| Director | US | Scale-up | $182k | $28k | $51k | $247k ($201k–$333k) | high |
| Director | US | Enterprise | $215k | $54k | $33k | $287k ($234k–$385k) | medium |
| Director | UK | Startup | £92k | £7k | £14k | £109k (£88k–£143k) | medium |
| Director | UK | Scale-up | £95k | £11k | £11k | £113k (£92k–£149k) | high |
| Director | UK | Enterprise | £112k | £21k | £7k | £135k (£110k–£179k) | medium |
| Director | EU West | Startup | €112k | €10k | €11k | €129k (€105k–€170k) | medium |
| Director | EU West | Scale-up | €116k | €15k | €9k | €136k (€110k–€179k) | medium |
| Director | EU West | Enterprise | €137k | €30k | €6k | €166k (€135k–€220k) | medium |
| Director | Canada | Startup | C$141k | C$13k | C$28k | C$175k (C$142k–C$233k) | medium |
| Director | Canada | Scale-up | C$147k | C$19k | C$23k | C$182k (C$147k–C$241k) | medium |
| Director | Canada | Enterprise | C$174k | C$37k | C$15k | C$216k (C$176k–C$287k) | medium |
| Director | ANZ | Startup | A$174k | A$14k | A$16k | A$199k (A$161k–A$260k) | medium |
| Director | ANZ | Scale-up | A$181k | A$21k | A$13k | A$209k (A$169k–A$274k) | medium |
| Director | ANZ | Enterprise | A$214k | A$41k | A$8k | A$254k (A$206k–A$335k) | medium |

### Account-Based Marketing Manager

Runs targeted campaigns against a named list of high-value accounts, working in lockstep with enterprise sales rather than against a volume target. A B2B-only role that pays above general demand generation because the account list is usually attached to the largest deals in the pipeline. Evidence for this title is currently US-centric; European coverage here is thinner.

Also known as: ABM Manager, Enterprise Marketing Manager, Strategic Account Marketing Manager. Reports to: Marketing Director or Head of Demand Generation.

| Level | Region | Company size | Base (median) | Bonus | Equity | Total comp (median, 25th–75th) | Confidence |
| --- | --- | --- | --- | --- | --- | --- | --- |
| Mid | US | Scale-up | $90k | $5k | $6k | $100k ($84k–$122k) | high |
| Mid | US | Enterprise | $106k | $10k | $4k | $117k ($99k–$144k) | medium |
| Mid | UK | Scale-up | £41k | £2k | — | £43k (£36k–£52k) | medium |
| Mid | UK | Enterprise | £48k | £3k | — | £51k (£43k–£62k) | medium |
| Senior | US | Startup | $111k | $7k | $17k | $131k ($110k–$166k) | medium |
| Senior | US | Scale-up | $121k | $10k | $15k | $141k ($119k–$179k) | high |
| Senior | US | Mid-market | $133k | $16k | $7k | $152k ($128k–$192k) | high |
| Senior | US | Enterprise | $144k | $20k | $10k | $168k ($141k–$213k) | medium |
| Senior | UK | Startup | £51k | £2k | £3k | £56k (£47k–£70k) | medium |
| Senior | UK | Scale-up | £56k | £3k | £3k | £61k (£51k–£76k) | medium |
| Senior | UK | Mid-market | £61k | £5k | £1k | £67k (£56k–£83k) | medium |
| Senior | UK | Enterprise | £66k | £7k | £2k | £73k (£61k–£91k) | medium |
| Lead | US | Startup | $136k | $12k | $32k | $172k ($143k–$224k) | medium |
| Lead | US | Scale-up | $143k | $17k | $26k | $178k ($148k–$232k) | high |
| Lead | US | Enterprise | $168k | $33k | $17k | $208k ($173k–$270k) | medium |
| Lead | UK | Startup | £64k | £4k | £6k | £72k (£59k–£92k) | medium |
| Lead | UK | Scale-up | £67k | £6k | £5k | £76k (£63k–£97k) | medium |
| Lead | UK | Enterprise | £78k | £11k | £3k | £90k (£74k–£115k) | medium |

### Customer Marketing Manager

Owns marketing to the existing base: references, case studies, advocacy programmes, expansion campaigns, and customer communities. A newer title whose scope is not yet consistently defined across employers — published US figures for it span a 66% range, which is itself the finding. Treat the band here as wide for a reason.

Also known as: Customer Advocacy Manager, Customer Engagement Marketing Manager, Advocacy Lead. Reports to: Marketing Director or VP of Marketing.

| Level | Region | Company size | Base (median) | Bonus | Equity | Total comp (median, 25th–75th) | Confidence |
| --- | --- | --- | --- | --- | --- | --- | --- |
| Mid | US | Scale-up | $84k | $5k | $6k | $92k ($78k–$113k) | high |
| Mid | US | Enterprise | $98k | $9k | $4k | $108k ($92k–$133k) | medium |
| Mid | UK | Scale-up | £38k | £2k | — | £39k (£33k–£48k) | medium |
| Mid | UK | Enterprise | £45k | £3k | — | £47k (£40k–£57k) | medium |
| Senior | US | Startup | $103k | $6k | $16k | $122k ($102k–$154k) | medium |
| Senior | US | Scale-up | $112k | $9k | $14k | $131k ($110k–$165k) | high |
| Senior | US | Mid-market | $123k | $15k | $7k | $141k ($118k–$177k) | high |
| Senior | US | Enterprise | $134k | $18k | $9k | $156k ($131k–$197k) | medium |
| Senior | UK | Startup | £47k | £2k | £3k | £52k (£43k–£64k) | medium |
| Senior | UK | Scale-up | £52k | £3k | £3k | £56k (£47k–£70k) | medium |
| Senior | UK | Mid-market | £57k | £5k | £1k | £62k (£52k–£77k) | medium |
| Senior | UK | Enterprise | £61k | £6k | £2k | £68k (£57k–£85k) | medium |
| Lead | US | Startup | $126k | $11k | $30k | $159k ($132k–$207k) | medium |
| Lead | US | Scale-up | $133k | $16k | $24k | $165k ($137k–$215k) | high |
| Lead | US | Enterprise | $155k | $30k | $15k | $193k ($160k–$250k) | medium |
| Lead | UK | Startup | £59k | £4k | £6k | £67k (£55k–£85k) | medium |
| Lead | UK | Scale-up | £62k | £5k | £5k | £70k (£58k–£89k) | medium |
| Lead | UK | Enterprise | £72k | £10k | £3k | £83k (£69k–£106k) | medium |

### Marketing Coordinator

The standard entry point into marketing: campaign support, scheduling, reporting, and vendor coordination. Rarely exists above mid-level, since the role either specialises into a channel or moves into management. This is the rung under most pressure in 2026 — entry-level marketing postings fell 8.6% year on year while senior postings rose, and one in three companies reported cutting entry-level marketing hiring.

Also known as: Marketing Associate, Marketing Executive, Marketing Assistant. Reports to: Marketing Manager.

| Level | Region | Company size | Base (median) | Bonus | Equity | Total comp (median, 25th–75th) | Confidence |
| --- | --- | --- | --- | --- | --- | --- | --- |
| Entry | US | Scale-up | $62k | $2k | $2k | $66k ($56k–$79k) | medium |
| Entry | US | Enterprise | $71k | $4k | $1k | $76k ($64k–$90k) | medium |
| Entry | UK | Scale-up | £26k | — | — | £26k (£22k–£31k) | medium |
| Entry | UK | Enterprise | £30k | £1k | — | £31k (£26k–£36k) | medium |
| Entry | EU West | Scale-up | €39k | €1k | — | €40k (€34k–€47k) | medium |
| Entry | CEE | Scale-up | €23k | — | — | €23k (€20k–€27k) | low |
| Entry | Nordics | Scale-up | €37k | — | — | €37k (€31k–€44k) | low |
| Entry | Canada | Scale-up | C$56k | C$2k | — | C$57k (C$49k–C$68k) | medium |
| Entry | ANZ | Scale-up | A$67k | A$2k | — | A$68k (A$58k–A$81k) | medium |
| Mid | US | Startup | $68k | $3k | $6k | $75k ($64k–$92k) | medium |
| Mid | US | Scale-up | $75k | $4k | $5k | $83k ($70k–$102k) | high |
| Mid | US | Mid-market | $82k | $7k | $3k | $90k ($76k–$110k) | high |
| Mid | US | Enterprise | $88k | $8k | $3k | $98k ($83k–$120k) | medium |
| Mid | UK | Startup | £31k | — | — | £31k (£26k–£37k) | medium |
| Mid | UK | Scale-up | £34k | £1k | — | £36k (£30k–£43k) | high |
| Mid | UK | Mid-market | £37k | £2k | — | £39k (£33k–£48k) | high |
| Mid | UK | Enterprise | £40k | £3k | — | £42k (£36k–£52k) | medium |
| Mid | EU West | Startup | €43k | €2k | — | €44k (€37k–€54k) | medium |
| Mid | EU West | Scale-up | €48k | €2k | — | €50k (€42k–€60k) | medium |
| Mid | EU West | Mid-market | €52k | €4k | — | €55k (€47k–€67k) | medium |
| Mid | EU West | Enterprise | €56k | €4k | — | €60k (€50k–€73k) | medium |
| Mid | CEE | Startup | €29k | — | — | €29k (€25k–€35k) | low |
| Mid | CEE | Scale-up | €32k | €1k | — | €34k (€28k–€41k) | medium |
| Mid | CEE | Mid-market | €35k | €2k | — | €37k (€31k–€45k) | medium |
| Mid | CEE | Enterprise | €38k | €2k | — | €40k (€34k–€49k) | low |
| Mid | Nordics | Startup | €42k | — | — | €42k (€35k–€50k) | low |
| Mid | Nordics | Scale-up | €46k | — | — | €46k (€39k–€55k) | medium |
| Mid | Nordics | Mid-market | €50k | €1k | — | €51k (€43k–€62k) | medium |
| Mid | Nordics | Enterprise | €54k | €2k | — | €55k (€47k–€67k) | low |
| Mid | Canada | Startup | C$62k | C$2k | C$3k | C$66k (C$56k–C$81k) | medium |
| Mid | Canada | Scale-up | C$69k | C$3k | C$3k | C$73k (C$62k–C$90k) | medium |
| Mid | Canada | Mid-market | C$75k | C$5k | C$1k | C$80k (C$68k–C$98k) | medium |
| Mid | Canada | Enterprise | C$80k | C$6k | C$2k | C$87k (C$73k–C$106k) | medium |
| Mid | ANZ | Startup | A$77k | A$2k | — | A$79k (A$66k–A$95k) | medium |
| Mid | ANZ | Scale-up | A$85k | A$4k | — | A$88k (A$74k–A$107k) | medium |
| Mid | ANZ | Mid-market | A$93k | A$6k | — | A$97k (A$82k–A$118k) | medium |
| Mid | ANZ | Enterprise | A$100k | A$7k | — | A$105k (A$89k–A$128k) | medium |

### Content Marketing Manager

Owns the editorial strategy and the content that feeds organic, nurture, and sales. Budget responsibility is mostly freelancers and production rather than media, which tends to keep the band below demand generation at the same level. Content strategy roles have held their value better than content production roles, which is where the two have separated since 2024.

Also known as: Content Manager, Content Lead, Head of Content. Reports to: Marketing Director or Head of Content.

| Level | Region | Company size | Base (median) | Bonus | Equity | Total comp (median, 25th–75th) | Confidence |
| --- | --- | --- | --- | --- | --- | --- | --- |
| Entry | US | Scale-up | $64k | $2k | $2k | $67k ($57k–$80k) | medium |
| Entry | US | Enterprise | $73k | $4k | $1k | $77k ($66k–$92k) | medium |
| Entry | UK | Scale-up | £27k | — | — | £27k (£23k–£31k) | medium |
| Entry | UK | Enterprise | £30k | £1k | — | £31k (£27k–£37k) | medium |
| Entry | EU West | Scale-up | €40k | €1k | — | €41k (€35k–€48k) | medium |
| Entry | CEE | Scale-up | €23k | — | — | €23k (€20k–€28k) | low |
| Entry | Nordics | Scale-up | €38k | — | — | €38k (€32k–€45k) | low |
| Entry | Canada | Scale-up | C$57k | C$2k | — | C$58k (C$50k–C$69k) | medium |
| Entry | ANZ | Scale-up | A$68k | A$2k | — | A$70k (A$59k–A$83k) | medium |
| Mid | US | Scale-up | $77k | $4k | $5k | $85k ($72k–$104k) | high |
| Mid | UK | Scale-up | £35k | £1k | — | £36k (£31k–£44k) | high |
| Senior | US | Startup | $95k | $6k | $15k | $112k ($94k–$141k) | medium |
| Senior | US | Scale-up | $103k | $9k | $12k | $121k ($101k–$152k) | high |
| Senior | US | Mid-market | $114k | $14k | $6k | $130k ($109k–$163k) | high |
| Senior | US | Enterprise | $123k | $17k | $8k | $143k ($120k–$181k) | medium |
| Senior | UK | Startup | £44k | £2k | £3k | £48k (£40k–£59k) | medium |
| Senior | UK | Scale-up | £47k | £3k | £2k | £52k (£43k–£65k) | high |
| Senior | UK | Mid-market | £52k | £5k | £1k | £57k (£48k–£71k) | high |
| Senior | UK | Enterprise | £56k | £6k | £2k | £62k (£52k–£78k) | medium |
| Senior | EU West | Startup | €57k | €3k | — | €60k (€50k–€74k) | medium |
| Senior | EU West | Scale-up | €62k | €4k | — | €66k (€55k–€81k) | medium |
| Senior | EU West | Mid-market | €69k | €7k | — | €74k (€62k–€92k) | medium |
| Senior | EU West | Enterprise | €74k | €9k | — | €81k (€68k–€101k) | medium |
| Senior | CEE | Startup | €40k | €2k | — | €42k (€35k–€51k) | low |
| Senior | CEE | Scale-up | €44k | €3k | — | €46k (€38k–€57k) | medium |
| Senior | CEE | Mid-market | €48k | €4k | — | €52k (€43k–€64k) | medium |
| Senior | CEE | Enterprise | €52k | €5k | — | €56k (€47k–€70k) | low |
| Senior | Nordics | Startup | €54k | €1k | — | €55k (€45k–€67k) | low |
| Senior | Nordics | Scale-up | €59k | €2k | — | €60k (€50k–€73k) | medium |
| Senior | Nordics | Mid-market | €64k | €3k | — | €67k (€55k–€82k) | medium |
| Senior | Nordics | Enterprise | €70k | €3k | — | €72k (€60k–€89k) | low |
| Senior | Canada | Startup | C$80k | C$4k | C$7k | C$89k (C$75k–C$112k) | medium |
| Senior | Canada | Scale-up | C$87k | C$6k | C$6k | C$97k (C$81k–C$121k) | medium |
| Senior | Canada | Mid-market | C$96k | C$10k | C$3k | C$106k (C$89k–C$133k) | medium |
| Senior | Canada | Enterprise | C$104k | C$12k | C$4k | C$117k (C$98k–C$147k) | medium |
| Senior | ANZ | Startup | A$98k | A$4k | — | A$101k (A$84k–A$124k) | medium |
| Senior | ANZ | Scale-up | A$106k | A$7k | — | A$111k (A$93k–A$138k) | medium |
| Senior | ANZ | Mid-market | A$117k | A$11k | — | A$125k (A$104k–A$155k) | medium |
| Senior | ANZ | Enterprise | A$126k | A$13k | — | A$137k (A$114k–A$170k) | medium |
| Lead | US | Scale-up | $122k | $15k | $22k | $152k ($126k–$197k) | high |
| Lead | UK | Scale-up | £57k | £5k | £4k | £65k (£53k–£82k) | high |
| Director | US | Startup | $153k | $17k | $56k | $213k ($174k–$288k) | medium |
| Director | US | Scale-up | $160k | $25k | $45k | $216k ($176k–$292k) | high |
| Director | US | Enterprise | $188k | $48k | $29k | $251k ($205k–$338k) | medium |
| Director | UK | Startup | £80k | £6k | £12k | £95k (£77k–£126k) | medium |
| Director | UK | Scale-up | £84k | £9k | £10k | £99k (£80k–£131k) | high |
| Director | UK | Enterprise | £99k | £18k | £6k | £118k (£96k–£156k) | medium |
| Director | EU West | Startup | €98k | €9k | €10k | €113k (€92k–€149k) | medium |
| Director | EU West | Scale-up | €102k | €13k | €8k | €119k (€97k–€157k) | medium |
| Director | EU West | Enterprise | €120k | €26k | €5k | €146k (€118k–€193k) | medium |
| Director | CEE | Scale-up | €74k | €8k | €4k | €84k (€68k–€110k) | medium |
| Director | CEE | Enterprise | €88k | €16k | €3k | €102k (€83k–€134k) | low |
| Director | Nordics | Scale-up | €87k | €5k | €4k | €94k (€76k–€122k) | medium |
| Director | Nordics | Enterprise | €102k | €9k | €3k | €112k (€90k–€145k) | low |
| Director | Canada | Startup | C$124k | C$12k | C$25k | C$154k (C$125k–C$204k) | medium |
| Director | Canada | Scale-up | C$129k | C$17k | C$20k | C$159k (C$129k–C$211k) | medium |
| Director | Canada | Enterprise | C$152k | C$33k | C$13k | C$189k (C$154k–C$252k) | medium |
| Director | ANZ | Startup | A$153k | A$13k | A$14k | A$174k (A$141k–A$228k) | medium |
| Director | ANZ | Scale-up | A$159k | A$18k | A$11k | A$183k (A$148k–A$240k) | medium |
| Director | ANZ | Enterprise | A$187k | A$36k | A$7k | A$223k (A$180k–A$293k) | medium |

### Copywriter

The individual-contributor writing role behind campaigns, product pages, and brand voice. The transatlantic gap on this title is the widest in the dataset — the US midpoint is roughly double the UK one even before currency — which reflects how differently in-house creative work is priced in the two markets rather than any difference in the job.

Also known as: Content Writer, Brand Copywriter, Senior Copywriter. Reports to: Content Marketing Manager or Brand Lead.

| Level | Region | Company size | Base (median) | Bonus | Equity | Total comp (median, 25th–75th) | Confidence |
| --- | --- | --- | --- | --- | --- | --- | --- |
| Entry | US | Scale-up | $61k | $2k | $2k | $64k ($55k–$77k) | medium |
| Entry | US | Enterprise | $70k | $4k | $1k | $74k ($63k–$88k) | medium |
| Entry | UK | Scale-up | £25k | — | — | £25k (£22k–£30k) | medium |
| Entry | UK | Enterprise | £29k | £1k | — | £30k (£26k–£36k) | medium |
| Entry | EU West | Scale-up | €38k | €1k | — | €39k (€33k–€46k) | medium |
| Entry | Canada | Scale-up | C$54k | C$2k | — | C$56k (C$47k–C$66k) | medium |
| Entry | ANZ | Scale-up | A$65k | A$2k | — | A$67k (A$57k–A$79k) | medium |
| Mid | US | Scale-up | $74k | $4k | $5k | $81k ($69k–$100k) | high |
| Mid | UK | Scale-up | £34k | £1k | — | £35k (£29k–£42k) | high |
| Senior | US | Startup | $91k | $6k | $14k | $107k ($90k–$135k) | medium |
| Senior | US | Scale-up | $99k | $8k | $12k | $115k ($97k–$146k) | high |
| Senior | US | Mid-market | $109k | $13k | $6k | $124k ($104k–$156k) | high |
| Senior | US | Enterprise | $117k | $16k | $8k | $137k ($115k–$173k) | medium |
| Senior | UK | Startup | £42k | £2k | £3k | £45k (£38k–£57k) | medium |
| Senior | UK | Scale-up | £45k | £3k | £2k | £50k (£41k–£62k) | high |
| Senior | UK | Mid-market | £50k | £4k | £1k | £54k (£45k–£68k) | high |
| Senior | UK | Enterprise | £54k | £5k | £2k | £60k (£50k–£75k) | medium |
| Senior | EU West | Startup | €55k | €3k | — | €57k (€48k–€70k) | medium |
| Senior | EU West | Scale-up | €60k | €4k | — | €63k (€53k–€78k) | medium |
| Senior | EU West | Mid-market | €66k | €7k | — | €71k (€59k–€88k) | medium |
| Senior | EU West | Enterprise | €71k | €8k | — | €78k (€65k–€97k) | medium |
| Senior | Canada | Startup | C$77k | C$4k | C$7k | C$85k (C$71k–C$107k) | medium |
| Senior | Canada | Scale-up | C$83k | C$6k | C$6k | C$93k (C$78k–C$116k) | medium |
| Senior | Canada | Mid-market | C$92k | C$9k | C$3k | C$102k (C$85k–C$127k) | medium |
| Senior | Canada | Enterprise | C$99k | C$12k | C$4k | C$112k (C$94k–C$140k) | medium |
| Senior | ANZ | Startup | A$93k | A$4k | — | A$97k (A$80k–A$119k) | medium |
| Senior | ANZ | Scale-up | A$101k | A$6k | — | A$107k (A$89k–A$132k) | medium |
| Senior | ANZ | Mid-market | A$111k | A$10k | — | A$120k (A$100k–A$148k) | medium |
| Senior | ANZ | Enterprise | A$121k | A$13k | — | A$131k (A$109k–A$163k) | medium |
| Lead | US | Startup | $111k | $9k | $26k | $140k ($116k–$182k) | medium |
| Lead | US | Scale-up | $117k | $14k | $21k | $145k ($121k–$189k) | high |
| Lead | US | Enterprise | $137k | $27k | $14k | $169k ($141k–$220k) | medium |
| Lead | UK | Startup | £52k | £3k | £5k | £59k (£48k–£75k) | medium |
| Lead | UK | Scale-up | £54k | £5k | £4k | £62k (£51k–£79k) | high |
| Lead | UK | Enterprise | £64k | £9k | £3k | £73k (£61k–£94k) | medium |
| Lead | EU West | Startup | €69k | €5k | €5k | €76k (€63k–€97k) | medium |
| Lead | EU West | Scale-up | €72k | €7k | €4k | €81k (€67k–€103k) | medium |
| Lead | EU West | Enterprise | €84k | €14k | €2k | €98k (€81k–€125k) | medium |
| Lead | Canada | Startup | C$93k | C$7k | C$12k | C$108k (C$90k–C$139k) | medium |
| Lead | Canada | Scale-up | C$98k | C$10k | C$10k | C$114k (C$94k–C$146k) | medium |
| Lead | Canada | Enterprise | C$115k | C$19k | C$6k | C$135k (C$112k–C$174k) | medium |
| Lead | ANZ | Startup | A$113k | A$7k | A$7k | A$125k (A$103k–A$158k) | medium |
| Lead | ANZ | Scale-up | A$119k | A$11k | A$5k | A$133k (A$110k–A$168k) | medium |
| Lead | ANZ | Enterprise | A$140k | A$21k | A$4k | A$159k (A$132k–A$204k) | medium |

### Community Manager

Owns a company-run community — forum, Slack, Discord, or user group programme. A newer discipline with wide and inconsistent bands; developer-focused community roles pay materially more than consumer ones, and the gap between the two is larger than the gap between levels within either.

Also known as: Community Lead, Developer Community Manager. Reports to: Head of Community or Marketing Director.

| Level | Region | Company size | Base (median) | Bonus | Equity | Total comp (median, 25th–75th) | Confidence |
| --- | --- | --- | --- | --- | --- | --- | --- |
| Entry | US | Scale-up | $56k | $2k | $2k | $58k ($50k–$70k) | medium |
| Entry | US | Enterprise | $63k | $4k | $1k | $67k ($57k–$80k) | medium |
| Entry | UK | Scale-up | £23k | — | — | £23k (£20k–£27k) | medium |
| Entry | UK | Enterprise | £26k | £1k | — | £27k (£23k–£32k) | medium |
| Entry | EU West | Scale-up | €34k | €1k | — | €35k (€30k–€42k) | medium |
| Mid | US | Scale-up | $67k | $4k | $5k | $74k ($62k–$91k) | high |
| Mid | UK | Scale-up | £31k | £1k | — | £32k (£27k–£38k) | high |
| Senior | US | Startup | $83k | $5k | $13k | $97k ($82k–$123k) | medium |
| Senior | US | Scale-up | $90k | $8k | $11k | $105k ($88k–$132k) | high |
| Senior | US | Mid-market | $99k | $12k | $5k | $113k ($94k–$142k) | high |
| Senior | US | Enterprise | $107k | $15k | $7k | $125k ($104k–$157k) | medium |
| Senior | UK | Startup | £38k | £2k | £3k | £41k (£35k–£51k) | medium |
| Senior | UK | Scale-up | £41k | £3k | £2k | £45k (£38k–£56k) | high |
| Senior | UK | Mid-market | £45k | £4k | £1k | £49k (£41k–£62k) | high |
| Senior | UK | Enterprise | £49k | £5k | £1k | £54k (£45k–£68k) | medium |
| Senior | EU West | Startup | €50k | €3k | — | €52k (€43k–€64k) | medium |
| Senior | EU West | Scale-up | €54k | €4k | — | €57k (€48k–€71k) | medium |
| Senior | EU West | Mid-market | €60k | €6k | — | €65k (€54k–€80k) | medium |
| Senior | EU West | Enterprise | €64k | €8k | — | €71k (€59k–€88k) | medium |
| Lead | US | Startup | $101k | $9k | $24k | $127k ($106k–$166k) | medium |
| Lead | US | Scale-up | $106k | $13k | $19k | $132k ($110k–$172k) | high |
| Lead | US | Enterprise | $124k | $24k | $12k | $154k ($128k–$200k) | medium |
| Lead | UK | Startup | £47k | £3k | £5k | £53k (£44k–£68k) | medium |
| Lead | UK | Scale-up | £50k | £4k | £4k | £56k (£46k–£71k) | high |
| Lead | UK | Enterprise | £58k | £8k | £2k | £67k (£55k–£85k) | medium |
| Lead | EU West | Startup | €62k | €5k | €4k | €69k (€57k–€88k) | medium |
| Lead | EU West | Scale-up | €66k | €7k | €3k | €74k (€61k–€94k) | medium |
| Lead | EU West | Enterprise | €77k | €13k | €2k | €89k (€74k–€114k) | medium |

### Product Marketing Manager

Owns positioning, messaging, launches, competitive intelligence, and sales enablement. Consistently the best-paid non-leadership marketing role in B2B software, because it sits at the junction of product, sales, and marketing. It also carried the highest median advertised pay of any marketing discipline through 2025, and postings grew 12.4% while overall marketing postings fell.

Also known as: PMM, Product Marketing Lead. Reports to: Director of Product Marketing or VP of Marketing.

| Level | Region | Company size | Base (median) | Bonus | Equity | Total comp (median, 25th–75th) | Confidence |
| --- | --- | --- | --- | --- | --- | --- | --- |
| Mid | US | Scale-up | $99k | $6k | $7k | $109k ($92k–$134k) | high |
| Mid | US | Enterprise | $115k | $11k | $4k | $128k ($108k–$157k) | medium |
| Mid | UK | Scale-up | £45k | £2k | — | £47k (£39k–£56k) | high |
| Mid | UK | Enterprise | £53k | £4k | — | £56k (£47k–£68k) | medium |
| Mid | EU West | Scale-up | €63k | €3k | — | €65k (€55k–€79k) | medium |
| Mid | CEE | Scale-up | €43k | €2k | — | €44k (€37k–€53k) | medium |
| Mid | Nordics | Scale-up | €61k | €1k | — | €62k (€52k–€74k) | medium |
| Mid | Canada | Scale-up | C$90k | C$4k | C$4k | C$96k (C$81k–C$118k) | medium |
| Mid | ANZ | Scale-up | A$112k | A$5k | — | A$115k (A$97k–A$140k) | medium |
| Senior | US | Scale-up | $132k | $11k | $16k | $155k ($130k–$195k) | high |
| Senior | UK | Scale-up | £61k | £4k | £3k | £66k (£56k–£83k) | high |
| Lead | US | Startup | $149k | $13k | $35k | $188k ($156k–$244k) | medium |
| Lead | US | Scale-up | $156k | $19k | $28k | $195k ($162k–$253k) | high |
| Lead | US | Mid-market | $171k | $29k | $14k | $206k ($171k–$266k) | high |
| Lead | US | Enterprise | $183k | $36k | $18k | $227k ($189k–$295k) | medium |
| Lead | UK | Startup | £69k | £4k | £7k | £78k (£65k–£100k) | medium |
| Lead | UK | Scale-up | £73k | £6k | £6k | £83k (£68k–£105k) | high |
| Lead | UK | Mid-market | £80k | £10k | £3k | £90k (£74k–£114k) | high |
| Lead | UK | Enterprise | £85k | £12k | £4k | £98k (£81k–£126k) | medium |
| Lead | EU West | Startup | €92k | €7k | €6k | €102k (€85k–€130k) | medium |
| Lead | EU West | Scale-up | €97k | €10k | €5k | €109k (€90k–€139k) | medium |
| Lead | EU West | Mid-market | €105k | €15k | €2k | €120k (€99k–€153k) | medium |
| Lead | EU West | Enterprise | €113k | €19k | €3k | €131k (€109k–€168k) | medium |
| Lead | CEE | Startup | €68k | €4k | — | €71k (€58k–€89k) | low |
| Lead | CEE | Scale-up | €71k | €6k | — | €76k (€63k–€96k) | medium |
| Lead | CEE | Mid-market | €78k | €9k | — | €85k (€70k–€108k) | medium |
| Lead | CEE | Enterprise | €83k | €11k | — | €93k (€77k–€118k) | low |
| Lead | Nordics | Startup | €85k | €3k | — | €87k (€72k–€109k) | low |
| Lead | Nordics | Scale-up | €90k | €4k | — | €93k (€76k–€116k) | medium |
| Lead | Nordics | Mid-market | €98k | €6k | — | €102k (€84k–€128k) | medium |
| Lead | Nordics | Enterprise | €105k | €7k | — | €111k (€91k–€139k) | low |
| Lead | Canada | Startup | C$125k | C$9k | C$16k | C$145k (C$120k–C$186k) | medium |
| Lead | Canada | Scale-up | C$131k | C$13k | C$13k | C$153k (C$127k–C$196k) | medium |
| Lead | Canada | Mid-market | C$143k | C$21k | C$6k | C$165k (C$137k–C$212k) | medium |
| Lead | Canada | Enterprise | C$154k | C$26k | C$8k | C$181k (C$150k–C$233k) | medium |
| Lead | ANZ | Startup | A$152k | A$10k | A$9k | A$167k (A$138k–A$212k) | medium |
| Lead | ANZ | Scale-up | A$160k | A$14k | A$7k | A$178k (A$147k–A$226k) | medium |
| Lead | ANZ | Mid-market | A$175k | A$22k | A$4k | A$196k (A$162k–A$249k) | medium |
| Lead | ANZ | Enterprise | A$187k | A$28k | A$5k | A$214k (A$177k–A$273k) | medium |
| Director | US | Scale-up | $205k | $32k | $57k | $277k ($226k–$374k) | high |
| Director | UK | Scale-up | £107k | £12k | £13k | £127k (£103k–£168k) | high |
| VP | US | Startup | $255k | $36k | $132k | $392k ($314k–$551k) | medium |
| VP | US | Scale-up | $262k | $51k | $105k | $391k ($312k–$546k) | medium |
| VP | US | Enterprise | $325k | $105k | $72k | $470k ($375k–$655k) | medium |
| VP | UK | Startup | £137k | £14k | £30k | £173k (£137k–£235k) | medium |
| VP | UK | Scale-up | £141k | £20k | £24k | £177k (£140k–£241k) | medium |
| VP | UK | Enterprise | £175k | £41k | £16k | £222k (£176k–£302k) | medium |
| VP | EU West | Startup | €162k | €19k | €24k | €197k (€156k–€267k) | low |
| VP | EU West | Scale-up | €167k | €28k | €19k | €205k (€162k–€278k) | medium |
| VP | EU West | Enterprise | €207k | €57k | €13k | €264k (€209k–€360k) | low |
| VP | CEE | Scale-up | €123k | €17k | €10k | €144k (€114k–€194k) | low |
| VP | CEE | Enterprise | €152k | €34k | €7k | €186k (€147k–€251k) | low |
| VP | Nordics | Scale-up | €139k | €10k | €10k | €155k (€122k–€206k) | low |
| VP | Nordics | Enterprise | €172k | €19k | €7k | €194k (€153k–€259k) | low |
| VP | Canada | Startup | C$198k | C$24k | C$57k | C$264k (C$210k–C$363k) | low |
| VP | Canada | Scale-up | C$204k | C$34k | C$45k | C$269k (C$214k–C$369k) | medium |
| VP | Canada | Enterprise | C$253k | C$69k | C$31k | C$335k (C$266k–C$460k) | low |
| VP | ANZ | Startup | A$235k | A$25k | A$31k | A$281k (A$222k–A$378k) | low |
| VP | ANZ | Scale-up | A$243k | A$36k | A$24k | A$292k (A$231k–A$394k) | medium |
| VP | ANZ | Enterprise | A$301k | A$73k | A$17k | A$374k (A$296k–A$508k) | low |

### Developer Advocate

Markets to engineers by being one: documentation, sample code, conference talks, and community presence at companies whose buyers are developers. Compensation tracks software engineering more closely than marketing. Its equity is unusually concentrated — the median holder receives little, while the top quartile receives a great deal — so a single total-compensation figure describes almost nobody.

Also known as: Developer Relations Manager, Developer Evangelist, Developer Marketing Manager. Reports to: VP of Marketing or Head of Developer Relations.

| Level | Region | Company size | Base (median) | Bonus | Equity | Total comp (median, 25th–75th) | Confidence |
| --- | --- | --- | --- | --- | --- | --- | --- |
| Mid | US | Scale-up | $105k | $6k | $7k | $115k ($98k–$142k) | medium |
| Mid | US | Enterprise | $122k | $11k | $5k | $135k ($115k–$166k) | medium |
| Mid | UK | Scale-up | £48k | £2k | — | £49k (£42k–£60k) | medium |
| Mid | UK | Enterprise | £56k | £4k | — | £59k (£50k–£72k) | medium |
| Mid | EU West | Scale-up | €67k | €3k | — | €69k (€58k–€84k) | medium |
| Senior | US | Scale-up | $140k | $12k | $17k | $164k ($137k–$207k) | medium |
| Senior | UK | Scale-up | £64k | £4k | £3k | £70k (£59k–£88k) | medium |
| Lead | US | Startup | $157k | $13k | $37k | $199k ($165k–$259k) | medium |
| Lead | US | Scale-up | $166k | $20k | $30k | $206k ($172k–$268k) | medium |
| Lead | US | Mid-market | $181k | $31k | $15k | $218k ($181k–$281k) | medium |
| Lead | US | Enterprise | $194k | $38k | $19k | $241k ($200k–$313k) | medium |
| Lead | UK | Startup | £74k | £5k | £7k | £83k (£69k–£106k) | medium |
| Lead | UK | Scale-up | £77k | £7k | £6k | £88k (£72k–£112k) | medium |
| Lead | UK | Mid-market | £84k | £10k | £3k | £95k (£79k–£121k) | medium |
| Lead | UK | Enterprise | £91k | £13k | £4k | £104k (£86k–£133k) | medium |
| Lead | EU West | Startup | €97k | €7k | €6k | €108k (€90k–€138k) | low |
| Lead | EU West | Scale-up | €102k | €10k | €5k | €115k (€95k–€147k) | medium |
| Lead | EU West | Mid-market | €112k | €16k | €3k | €127k (€105k–€162k) | medium |
| Lead | EU West | Enterprise | €120k | €20k | €3k | €139k (€115k–€178k) | low |
| Director | US | Startup | $208k | $23k | $76k | $289k ($236k–$391k) | medium |
| Director | US | Scale-up | $217k | $33k | $61k | $294k ($240k–$396k) | medium |
| Director | US | Enterprise | $256k | $65k | $39k | $341k ($278k–$459k) | medium |
| Director | UK | Startup | £109k | £9k | £17k | £130k (£105k–£171k) | medium |
| Director | UK | Scale-up | £113k | £13k | £13k | £135k (£109k–£177k) | medium |
| Director | UK | Enterprise | £134k | £24k | £9k | £161k (£130k–£213k) | medium |
| Director | EU West | Startup | €133k | €12k | €14k | €154k (€125k–€202k) | low |
| Director | EU West | Scale-up | €138k | €18k | €11k | €162k (€131k–€213k) | medium |
| Director | EU West | Enterprise | €163k | €35k | €7k | €198k (€160k–€262k) | low |

### Brand Manager

Owns brand positioning, identity, and campaigns. The dominant senior marketing track in consumer goods, where brand managers carry P&L responsibility — a materially different job from the same title in software, and one reason the band for this title is wider than for most.

Also known as: Brand Marketing Manager, Head of Brand. Reports to: Marketing Director or CMO.

| Level | Region | Company size | Base (median) | Bonus | Equity | Total comp (median, 25th–75th) | Confidence |
| --- | --- | --- | --- | --- | --- | --- | --- |
| Entry | US | Scale-up | $68k | $2k | $2k | $72k ($61k–$86k) | medium |
| Entry | US | Enterprise | $78k | $5k | $1k | $82k ($70k–$99k) | medium |
| Entry | UK | Scale-up | £28k | — | — | £28k (£24k–£33k) | medium |
| Entry | UK | Enterprise | £32k | £1k | — | £33k (£28k–£40k) | medium |
| Entry | EU West | Scale-up | €42k | €1k | — | €43k (€37k–€51k) | medium |
| Entry | CEE | Scale-up | €25k | — | — | €25k (€21k–€29k) | low |
| Entry | Nordics | Scale-up | €40k | — | — | €40k (€34k–€47k) | low |
| Entry | Canada | Scale-up | C$61k | C$2k | — | C$62k (C$53k–C$74k) | medium |
| Entry | ANZ | Scale-up | A$73k | A$2k | — | A$74k (A$63k–A$88k) | medium |
| Mid | US | Scale-up | $82k | $5k | $6k | $90k ($77k–$111k) | high |
| Mid | UK | Scale-up | £37k | £2k | — | £39k (£33k–£47k) | high |
| Senior | US | Startup | $101k | $6k | $16k | $119k ($100k–$151k) | medium |
| Senior | US | Scale-up | $110k | $9k | $13k | $128k ($108k–$162k) | high |
| Senior | US | Mid-market | $121k | $15k | $7k | $138k ($116k–$174k) | high |
| Senior | US | Enterprise | $131k | $18k | $9k | $153k ($128k–$193k) | medium |
| Senior | UK | Startup | £47k | £2k | £3k | £51k (£42k–£63k) | medium |
| Senior | UK | Scale-up | £51k | £3k | £3k | £55k (£46k–£69k) | high |
| Senior | UK | Mid-market | £56k | £5k | £1k | £61k (£51k–£75k) | high |
| Senior | UK | Enterprise | £60k | £6k | £2k | £66k (£56k–£83k) | medium |
| Senior | EU West | Startup | €61k | €3k | — | €64k (€53k–€78k) | medium |
| Senior | EU West | Scale-up | €66k | €5k | — | €70k (€59k–€87k) | medium |
| Senior | EU West | Mid-market | €73k | €7k | — | €79k (€66k–€98k) | medium |
| Senior | EU West | Enterprise | €79k | €9k | — | €87k (€72k–€108k) | medium |
| Senior | CEE | Startup | €43k | €2k | — | €45k (€37k–€55k) | low |
| Senior | CEE | Scale-up | €47k | €3k | — | €49k (€41k–€60k) | medium |
| Senior | CEE | Mid-market | €51k | €4k | — | €55k (€46k–€68k) | medium |
| Senior | CEE | Enterprise | €56k | €5k | — | €60k (€50k–€75k) | low |
| Senior | Nordics | Startup | €57k | €1k | — | €58k (€48k–€71k) | low |
| Senior | Nordics | Scale-up | €62k | €2k | — | €64k (€53k–€78k) | medium |
| Senior | Nordics | Mid-market | €69k | €3k | — | €71k (€59k–€87k) | medium |
| Senior | Nordics | Enterprise | €74k | €4k | — | €77k (€64k–€95k) | low |
| Senior | Canada | Startup | C$85k | C$4k | C$7k | C$95k (C$80k–C$119k) | medium |
| Senior | Canada | Scale-up | C$93k | C$7k | C$6k | C$103k (C$86k–C$129k) | medium |
| Senior | Canada | Mid-market | C$102k | C$10k | C$3k | C$113k (C$95k–C$141k) | medium |
| Senior | Canada | Enterprise | C$111k | C$13k | C$4k | C$124k (C$104k–C$156k) | medium |
| Senior | ANZ | Startup | A$104k | A$5k | — | A$108k (A$90k–A$133k) | medium |
| Senior | ANZ | Scale-up | A$113k | A$7k | — | A$119k (A$99k–A$147k) | medium |
| Senior | ANZ | Mid-market | A$124k | A$11k | — | A$133k (A$111k–A$165k) | medium |
| Senior | ANZ | Enterprise | A$134k | A$14k | — | A$146k (A$122k–A$181k) | medium |
| Lead | US | Scale-up | $130k | $16k | $23k | $162k ($135k–$210k) | high |
| Lead | UK | Scale-up | £61k | £5k | £5k | £69k (£57k–£88k) | high |
| Director | US | Startup | $163k | $18k | $59k | $227k ($185k–$307k) | medium |
| Director | US | Scale-up | $170k | $26k | $48k | $230k ($188k–$311k) | high |
| Director | US | Enterprise | $201k | $51k | $31k | $267k ($218k–$360k) | medium |
| Director | UK | Startup | £85k | £7k | £13k | £102k (£82k–£134k) | medium |
| Director | UK | Scale-up | £89k | £10k | £11k | £106k (£86k–£139k) | high |
| Director | UK | Enterprise | £105k | £19k | £7k | £126k (£102k–£167k) | medium |
| Director | EU West | Startup | €104k | €10k | €11k | €121k (€98k–€158k) | medium |
| Director | EU West | Scale-up | €108k | €14k | €9k | €127k (€103k–€167k) | medium |
| Director | EU West | Enterprise | €128k | €28k | €6k | €155k (€126k–€205k) | medium |
| Director | CEE | Scale-up | €79k | €9k | €4k | €90k (€72k–€117k) | medium |
| Director | CEE | Enterprise | €93k | €17k | €3k | €109k (€88k–€143k) | low |
| Director | Nordics | Scale-up | €92k | €5k | €5k | €100k (€81k–€130k) | medium |
| Director | Nordics | Enterprise | €109k | €10k | €3k | €119k (€96k–€155k) | low |
| Director | Canada | Startup | C$132k | C$12k | C$26k | C$164k (C$133k–C$217k) | medium |
| Director | Canada | Scale-up | C$137k | C$18k | C$21k | C$169k (C$137k–C$225k) | medium |
| Director | Canada | Enterprise | C$162k | C$35k | C$14k | C$202k (C$164k–C$268k) | medium |
| Director | ANZ | Startup | A$162k | A$13k | A$15k | A$186k (A$150k–A$243k) | medium |
| Director | ANZ | Scale-up | A$169k | A$20k | A$12k | A$195k (A$157k–A$255k) | medium |
| Director | ANZ | Enterprise | A$200k | A$38k | A$8k | A$237k (A$192k–A$312k) | medium |

### PR & Communications Manager

Owns press relations, corporate messaging, executive visibility, and increasingly internal communications and crisis response. One of the few marketing titles with its own government occupational code in both the US and UK, so its benchmarks are unusually well evidenced. Postings fell 13.6% in 2025, the steepest decline of any marketing discipline.

Also known as: Communications Manager, PR Manager, Corporate Communications Manager. Reports to: Marketing Director or Head of Communications.

| Level | Region | Company size | Base (median) | Bonus | Equity | Total comp (median, 25th–75th) | Confidence |
| --- | --- | --- | --- | --- | --- | --- | --- |
| Entry | US | Scale-up | $66k | $2k | $2k | $69k ($59k–$83k) | medium |
| Entry | US | Enterprise | $75k | $4k | $1k | $80k ($68k–$95k) | medium |
| Entry | UK | Scale-up | £27k | — | — | £27k (£23k–£32k) | medium |
| Entry | UK | Enterprise | £31k | £1k | — | £32k (£28k–£39k) | medium |
| Entry | EU West | Scale-up | €41k | €1k | — | €42k (€36k–€50k) | medium |
| Entry | Canada | Scale-up | C$59k | C$2k | — | C$60k (C$51k–C$71k) | medium |
| Entry | ANZ | Scale-up | A$70k | A$2k | — | A$72k (A$61k–A$85k) | medium |
| Mid | US | Scale-up | $80k | $4k | $6k | $88k ($74k–$108k) | high |
| Mid | UK | Scale-up | £36k | £2k | — | £38k (£32k–£45k) | high |
| Senior | US | Startup | $98k | $6k | $15k | $115k ($97k–$146k) | medium |
| Senior | US | Scale-up | $107k | $9k | $13k | $124k ($104k–$157k) | high |
| Senior | US | Mid-market | $117k | $14k | $6k | $134k ($112k–$168k) | high |
| Senior | US | Enterprise | $127k | $18k | $8k | $148k ($124k–$187k) | medium |
| Senior | UK | Startup | £45k | £2k | £3k | £49k (£41k–£61k) | medium |
| Senior | UK | Scale-up | £49k | £3k | £3k | £54k (£45k–£67k) | high |
| Senior | UK | Mid-market | £54k | £5k | £1k | £59k (£49k–£73k) | high |
| Senior | UK | Enterprise | £58k | £6k | £2k | £64k (£54k–£80k) | medium |
| Senior | EU West | Startup | €59k | €3k | — | €62k (€51k–€76k) | medium |
| Senior | EU West | Scale-up | €64k | €5k | — | €68k (€57k–€84k) | medium |
| Senior | EU West | Mid-market | €71k | €7k | — | €77k (€64k–€95k) | medium |
| Senior | EU West | Enterprise | €77k | €9k | — | €84k (€70k–€105k) | medium |
| Senior | Canada | Startup | C$83k | C$4k | C$7k | C$92k (C$77k–C$115k) | medium |
| Senior | Canada | Scale-up | C$90k | C$6k | C$6k | C$100k (C$84k–C$125k) | medium |
| Senior | Canada | Mid-market | C$99k | C$10k | C$3k | C$110k (C$92k–C$137k) | medium |
| Senior | Canada | Enterprise | C$107k | C$13k | C$4k | C$121k (C$101k–C$151k) | medium |
| Senior | ANZ | Startup | A$101k | A$5k | — | A$104k (A$87k–A$128k) | medium |
| Senior | ANZ | Scale-up | A$109k | A$7k | — | A$115k (A$96k–A$142k) | medium |
| Senior | ANZ | Mid-market | A$120k | A$11k | — | A$129k (A$108k–A$160k) | medium |
| Senior | ANZ | Enterprise | A$130k | A$14k | — | A$141k (A$118k–A$176k) | medium |
| Lead | US | Scale-up | $126k | $15k | $23k | $157k ($130k–$204k) | high |
| Lead | UK | Scale-up | £59k | £5k | £4k | £67k (£55k–£85k) | high |
| Director | US | Startup | $158k | $17k | $58k | $220k ($179k–$297k) | medium |
| Director | US | Scale-up | $165k | $25k | $46k | $223k ($182k–$301k) | high |
| Director | US | Enterprise | $194k | $49k | $30k | $259k ($211k–$349k) | medium |
| Director | UK | Startup | £83k | £7k | £13k | £99k (£80k–£130k) | medium |
| Director | UK | Scale-up | £86k | £10k | £10k | £102k (£83k–£135k) | high |
| Director | UK | Enterprise | £102k | £19k | £7k | £122k (£99k–£161k) | medium |
| Director | EU West | Startup | €101k | €9k | €10k | €117k (€95k–€154k) | medium |
| Director | EU West | Scale-up | €105k | €14k | €8k | €123k (€100k–€162k) | medium |
| Director | EU West | Enterprise | €124k | €27k | €5k | €150k (€122k–€199k) | medium |
| Director | Canada | Startup | C$128k | C$12k | C$26k | C$159k (C$129k–C$211k) | medium |
| Director | Canada | Scale-up | C$133k | C$17k | C$21k | C$164k (C$133k–C$218k) | medium |
| Director | Canada | Enterprise | C$157k | C$34k | C$13k | C$196k (C$159k–C$260k) | medium |
| Director | ANZ | Startup | A$158k | A$13k | A$14k | A$180k (A$145k–A$235k) | medium |
| Director | ANZ | Scale-up | A$164k | A$19k | A$12k | A$189k (A$153k–A$248k) | medium |
| Director | ANZ | Enterprise | A$194k | A$37k | A$8k | A$230k (A$186k–A$303k) | medium |

### Social Media Manager

Owns organic social presence, content calendar, and engagement. One of the lowest-paid marketing specialisms at entry level and one of the flattest bands, though a senior social lead at a consumer brand can break well above the median. Named repeatedly in 2026 employer surveys as a discipline where automation is absorbing execution work.

Also known as: Social Manager, Community & Social Lead. Reports to: Content or Brand Lead.

| Level | Region | Company size | Base (median) | Bonus | Equity | Total comp (median, 25th–75th) | Confidence |
| --- | --- | --- | --- | --- | --- | --- | --- |
| Entry | US | Scale-up | $61k | $2k | $2k | $64k ($55k–$77k) | medium |
| Entry | US | Enterprise | $70k | $4k | $1k | $74k ($63k–$88k) | medium |
| Entry | UK | Scale-up | £25k | — | — | £25k (£22k–£30k) | medium |
| Entry | UK | Enterprise | £29k | £1k | — | £30k (£26k–£36k) | medium |
| Entry | EU West | Scale-up | €38k | €1k | — | €39k (€33k–€46k) | medium |
| Entry | CEE | Scale-up | €22k | — | — | €22k (€19k–€26k) | low |
| Entry | Nordics | Scale-up | €36k | — | — | €36k (€31k–€43k) | low |
| Entry | Canada | Scale-up | C$54k | C$2k | — | C$56k (C$47k–C$66k) | medium |
| Entry | ANZ | Scale-up | A$65k | A$2k | — | A$67k (A$57k–A$79k) | medium |
| Mid | US | Scale-up | $74k | $4k | $5k | $81k ($69k–$100k) | high |
| Mid | UK | Scale-up | £34k | £1k | — | £35k (£29k–£42k) | high |
| Senior | US | Startup | $91k | $6k | $14k | $107k ($90k–$135k) | medium |
| Senior | US | Scale-up | $99k | $8k | $12k | $115k ($97k–$146k) | high |
| Senior | US | Mid-market | $109k | $13k | $6k | $124k ($104k–$156k) | high |
| Senior | US | Enterprise | $117k | $16k | $8k | $137k ($115k–$173k) | medium |
| Senior | UK | Startup | £42k | £2k | £3k | £45k (£38k–£57k) | medium |
| Senior | UK | Scale-up | £45k | £3k | £2k | £50k (£41k–£62k) | high |
| Senior | UK | Mid-market | £50k | £4k | £1k | £54k (£45k–£68k) | high |
| Senior | UK | Enterprise | £54k | £5k | £2k | £60k (£50k–£75k) | medium |
| Senior | EU West | Startup | €55k | €3k | — | €57k (€48k–€70k) | medium |
| Senior | EU West | Scale-up | €60k | €4k | — | €63k (€53k–€78k) | medium |
| Senior | EU West | Mid-market | €66k | €7k | — | €71k (€59k–€88k) | medium |
| Senior | EU West | Enterprise | €71k | €8k | — | €78k (€65k–€97k) | medium |
| Senior | CEE | Startup | €39k | €2k | — | €40k (€33k–€49k) | low |
| Senior | CEE | Scale-up | €42k | €3k | — | €44k (€37k–€54k) | medium |
| Senior | CEE | Mid-market | €46k | €4k | — | €49k (€41k–€61k) | medium |
| Senior | CEE | Enterprise | €50k | €5k | — | €54k (€45k–€67k) | low |
| Senior | Nordics | Startup | €52k | €1k | — | €52k (€44k–€64k) | low |
| Senior | Nordics | Scale-up | €56k | €2k | — | €57k (€48k–€70k) | medium |
| Senior | Nordics | Mid-market | €62k | €3k | — | €64k (€53k–€78k) | medium |
| Senior | Nordics | Enterprise | €67k | €3k | — | €69k (€58k–€85k) | low |
| Senior | Canada | Startup | C$77k | C$4k | C$7k | C$85k (C$71k–C$107k) | medium |
| Senior | Canada | Scale-up | C$83k | C$6k | C$6k | C$93k (C$78k–C$116k) | medium |
| Senior | Canada | Mid-market | C$92k | C$9k | C$3k | C$102k (C$85k–C$127k) | medium |
| Senior | Canada | Enterprise | C$99k | C$12k | C$4k | C$112k (C$94k–C$140k) | medium |
| Senior | ANZ | Startup | A$93k | A$4k | — | A$97k (A$80k–A$119k) | medium |
| Senior | ANZ | Scale-up | A$101k | A$6k | — | A$107k (A$89k–A$132k) | medium |
| Senior | ANZ | Mid-market | A$111k | A$10k | — | A$120k (A$100k–A$148k) | medium |
| Senior | ANZ | Enterprise | A$121k | A$13k | — | A$131k (A$109k–A$163k) | medium |
| Lead | US | Scale-up | $117k | $14k | $21k | $145k ($121k–$189k) | high |
| Lead | UK | Scale-up | £54k | £5k | £4k | £62k (£51k–£79k) | high |
| Director | US | Startup | $146k | $16k | $53k | $203k ($166k–$275k) | medium |
| Director | US | Scale-up | $153k | $24k | $43k | $207k ($169k–$279k) | high |
| Director | US | Enterprise | $180k | $46k | $28k | $240k ($196k–$323k) | medium |
| Director | UK | Startup | £77k | £6k | £12k | £91k (£74k–£120k) | medium |
| Director | UK | Scale-up | £80k | £9k | £9k | £95k (£77k–£125k) | high |
| Director | UK | Enterprise | £94k | £17k | £6k | £113k (£92k–£150k) | medium |
| Director | EU West | Startup | €94k | €9k | €10k | €108k (€88k–€142k) | medium |
| Director | EU West | Scale-up | €97k | €13k | €8k | €114k (€92k–€150k) | medium |
| Director | EU West | Enterprise | €115k | €25k | €5k | €139k (€113k–€184k) | medium |
| Director | CEE | Scale-up | €71k | €8k | €4k | €80k (€65k–€105k) | medium |
| Director | CEE | Enterprise | €84k | €15k | €3k | €98k (€79k–€129k) | low |
| Director | Nordics | Scale-up | €83k | €5k | €4k | €90k (€73k–€117k) | medium |
| Director | Nordics | Enterprise | €98k | €9k | €3k | €107k (€86k–€139k) | low |
| Director | Canada | Startup | C$118k | C$11k | C$24k | C$147k (C$119k–C$195k) | medium |
| Director | Canada | Scale-up | C$123k | C$16k | C$19k | C$152k (C$123k–C$202k) | medium |
| Director | Canada | Enterprise | C$145k | C$31k | C$12k | C$181k (C$147k–C$241k) | medium |
| Director | ANZ | Startup | A$146k | A$12k | A$13k | A$167k (A$135k–A$218k) | medium |
| Director | ANZ | Scale-up | A$152k | A$18k | A$11k | A$175k (A$141k–A$229k) | medium |
| Director | ANZ | Enterprise | A$179k | A$34k | A$7k | A$213k (A$172k–A$280k) | medium |

### Marketing Designer

The in-house creative role producing campaign assets, brand systems, and web design. Pay separates sharply by specialism rather than seniority: a product designer earns close to double a graphic designer inside the same salary guide. Employment growth for the graphic design end of this role is projected at 1–2% over the decade, the weakest outlook of any role in this dataset.

Also known as: Graphic Designer, Brand Designer, Visual Designer. Reports to: Brand Manager or Creative Director.

| Level | Region | Company size | Base (median) | Bonus | Equity | Total comp (median, 25th–75th) | Confidence |
| --- | --- | --- | --- | --- | --- | --- | --- |
| Entry | US | Scale-up | $58k | $2k | $2k | $61k ($52k–$73k) | medium |
| Entry | US | Enterprise | $66k | $4k | $1k | $70k ($60k–$84k) | medium |
| Entry | UK | Scale-up | £24k | — | — | £24k (£21k–£29k) | medium |
| Entry | UK | Enterprise | £28k | £1k | — | £29k (£24k–£34k) | medium |
| Entry | EU West | Scale-up | €36k | €1k | — | €37k (€32k–€44k) | medium |
| Entry | Canada | Scale-up | C$52k | C$2k | — | C$53k (C$45k–C$63k) | medium |
| Entry | ANZ | Scale-up | A$62k | A$2k | — | A$64k (A$54k–A$75k) | medium |
| Mid | US | Scale-up | $70k | $4k | $5k | $78k ($66k–$95k) | high |
| Mid | UK | Scale-up | £32k | £1k | — | £33k (£28k–£40k) | high |
| Senior | US | Startup | $87k | $5k | $14k | $102k ($86k–$129k) | medium |
| Senior | US | Scale-up | $94k | $8k | $11k | $110k ($92k–$139k) | high |
| Senior | US | Mid-market | $104k | $12k | $6k | $118k ($99k–$149k) | high |
| Senior | US | Enterprise | $112k | $16k | $7k | $131k ($110k–$165k) | medium |
| Senior | UK | Startup | £40k | £2k | £3k | £43k (£36k–£54k) | medium |
| Senior | UK | Scale-up | £43k | £3k | £2k | £47k (£39k–£59k) | high |
| Senior | UK | Mid-market | £48k | £4k | £1k | £52k (£43k–£65k) | high |
| Senior | UK | Enterprise | £52k | £5k | £1k | £57k (£48k–£71k) | medium |
| Senior | EU West | Startup | €52k | €3k | — | €55k (€45k–€67k) | medium |
| Senior | EU West | Scale-up | €57k | €4k | — | €60k (€50k–€74k) | medium |
| Senior | EU West | Mid-market | €63k | €6k | — | €68k (€57k–€84k) | medium |
| Senior | EU West | Enterprise | €68k | €8k | — | €74k (€62k–€92k) | medium |
| Senior | Canada | Startup | C$73k | C$4k | C$6k | C$81k (C$68k–C$102k) | medium |
| Senior | Canada | Scale-up | C$80k | C$6k | C$5k | C$89k (C$74k–C$111k) | medium |
| Senior | Canada | Mid-market | C$88k | C$9k | C$3k | C$97k (C$81k–C$121k) | medium |
| Senior | Canada | Enterprise | C$95k | C$11k | C$3k | C$107k (C$89k–C$134k) | medium |
| Senior | ANZ | Startup | A$89k | A$4k | — | A$92k (A$77k–A$114k) | medium |
| Senior | ANZ | Scale-up | A$97k | A$6k | — | A$102k (A$85k–A$126k) | medium |
| Senior | ANZ | Mid-market | A$106k | A$10k | — | A$114k (A$95k–A$142k) | medium |
| Senior | ANZ | Enterprise | A$115k | A$12k | — | A$125k (A$104k–A$155k) | medium |
| Lead | US | Startup | $106k | $9k | $25k | $134k ($111k–$174k) | medium |
| Lead | US | Scale-up | $111k | $13k | $20k | $139k ($115k–$180k) | high |
| Lead | US | Enterprise | $130k | $26k | $13k | $162k ($135k–$210k) | medium |
| Lead | UK | Startup | £49k | £3k | £5k | £56k (£46k–£71k) | medium |
| Lead | UK | Scale-up | £52k | £5k | £4k | £59k (£49k–£75k) | high |
| Lead | UK | Enterprise | £61k | £9k | £3k | £70k (£58k–£89k) | medium |
| Lead | EU West | Startup | €65k | €5k | €4k | €73k (€60k–€93k) | medium |
| Lead | EU West | Scale-up | €69k | €7k | €4k | €78k (€64k–€99k) | medium |
| Lead | EU West | Enterprise | €81k | €13k | €2k | €93k (€77k–€120k) | medium |
| Lead | Canada | Startup | C$89k | C$6k | C$11k | C$103k (C$86k–C$133k) | medium |
| Lead | Canada | Scale-up | C$93k | C$10k | C$9k | C$109k (C$90k–C$140k) | medium |
| Lead | Canada | Enterprise | C$109k | C$18k | C$6k | C$129k (C$107k–C$166k) | medium |
| Lead | ANZ | Startup | A$108k | A$7k | A$6k | A$119k (A$98k–A$151k) | medium |
| Lead | ANZ | Scale-up | A$114k | A$10k | A$5k | A$127k (A$105k–A$161k) | medium |
| Lead | ANZ | Enterprise | A$133k | A$20k | A$3k | A$152k (A$126k–A$194k) | medium |

### Influencer Marketing Manager

Sources, negotiates with, and measures creators, and increasingly owns a media budget rather than a gifting budget. Published figures for this title vary more than for any other role here — practitioner surveys and job-posting aggregators differ by a third — because the job spans everything from outreach coordination to running a seven-figure creator programme.

Also known as: Creator Marketing Manager, Influencer Partnerships Manager, Creator Partnerships Lead. Reports to: Brand Manager or Marketing Director.

| Level | Region | Company size | Base (median) | Bonus | Equity | Total comp (median, 25th–75th) | Confidence |
| --- | --- | --- | --- | --- | --- | --- | --- |
| Entry | US | Scale-up | $66k | $2k | $2k | $69k ($59k–$83k) | medium |
| Entry | US | Enterprise | $75k | $4k | $1k | $80k ($68k–$95k) | medium |
| Entry | UK | Scale-up | £27k | — | — | £27k (£23k–£32k) | medium |
| Entry | UK | Enterprise | £31k | £1k | — | £32k (£28k–£39k) | low |
| Mid | US | Scale-up | $80k | $4k | $6k | $88k ($74k–$108k) | high |
| Mid | UK | Scale-up | £36k | £2k | — | £38k (£32k–£45k) | medium |
| Senior | US | Startup | $98k | $6k | $15k | $115k ($97k–$146k) | medium |
| Senior | US | Scale-up | $107k | $9k | $13k | $124k ($104k–$157k) | high |
| Senior | US | Mid-market | $117k | $14k | $6k | $134k ($112k–$168k) | high |
| Senior | US | Enterprise | $127k | $18k | $8k | $148k ($124k–$187k) | medium |
| Senior | UK | Startup | £45k | £2k | £3k | £49k (£41k–£61k) | medium |
| Senior | UK | Scale-up | £49k | £3k | £3k | £54k (£45k–£67k) | medium |
| Senior | UK | Mid-market | £54k | £5k | £1k | £59k (£49k–£73k) | medium |
| Senior | UK | Enterprise | £58k | £6k | £2k | £64k (£54k–£80k) | medium |
| Lead | US | Startup | $120k | $10k | $28k | $151k ($126k–$197k) | medium |
| Lead | US | Scale-up | $126k | $15k | $23k | $157k ($130k–$204k) | high |
| Lead | US | Enterprise | $147k | $29k | $15k | $183k ($152k–$238k) | medium |
| Lead | UK | Startup | £56k | £3k | £6k | £63k (£52k–£81k) | medium |
| Lead | UK | Scale-up | £59k | £5k | £4k | £67k (£55k–£85k) | medium |
| Lead | UK | Enterprise | £69k | £10k | £3k | £79k (£66k–£101k) | medium |

### Marketing Operations Manager

Owns the marketing stack, data model, attribution, and reporting. A technical role that pays close to demand generation despite being non-revenue-facing, because the skills overlap with data and systems engineering. Marketing automation is one of the top three skills employers say they pay a premium for.

Also known as: MOps Manager, Marketing Technology Manager, Revenue Operations Manager. Reports to: Marketing Director or VP of Marketing.

| Level | Region | Company size | Base (median) | Bonus | Equity | Total comp (median, 25th–75th) | Confidence |
| --- | --- | --- | --- | --- | --- | --- | --- |
| Mid | US | Scale-up | $94k | $5k | $7k | $103k ($87k–$127k) | high |
| Mid | US | Enterprise | $110k | $10k | $4k | $121k ($103k–$149k) | medium |
| Mid | UK | Scale-up | £43k | £2k | — | £44k (£37k–£53k) | high |
| Mid | UK | Enterprise | £50k | £3k | — | £53k (£44k–£64k) | medium |
| Mid | EU West | Scale-up | €60k | €3k | — | €62k (€52k–€75k) | medium |
| Mid | CEE | Scale-up | €40k | €2k | — | €42k (€35k–€50k) | medium |
| Mid | Nordics | Scale-up | €57k | €1k | — | €58k (€49k–€70k) | medium |
| Mid | Canada | Scale-up | C$85k | C$4k | C$3k | C$91k (C$77k–C$112k) | medium |
| Mid | ANZ | Scale-up | A$106k | A$4k | — | A$110k (A$92k–A$133k) | medium |
| Senior | US | Scale-up | $126k | $11k | $15k | $147k ($123k–$185k) | high |
| Senior | UK | Scale-up | £58k | £4k | £3k | £63k (£53k–£78k) | high |
| Lead | US | Startup | $141k | $12k | $33k | $178k ($148k–$232k) | medium |
| Lead | US | Scale-up | $149k | $18k | $27k | $185k ($154k–$240k) | high |
| Lead | US | Mid-market | $162k | $28k | $13k | $195k ($162k–$252k) | high |
| Lead | US | Enterprise | $174k | $34k | $17k | $216k ($179k–$280k) | medium |
| Lead | UK | Startup | £66k | £4k | £7k | £74k (£62k–£95k) | medium |
| Lead | UK | Scale-up | £69k | £6k | £5k | £78k (£65k–£100k) | high |
| Lead | UK | Mid-market | £76k | £9k | £3k | £85k (£70k–£109k) | high |
| Lead | UK | Enterprise | £81k | £11k | £3k | £93k (£77k–£119k) | medium |
| Lead | EU West | Startup | €87k | €6k | €6k | €97k (€80k–€123k) | medium |
| Lead | EU West | Scale-up | €92k | €9k | €5k | €103k (€85k–€131k) | medium |
| Lead | EU West | Mid-market | €100k | €15k | €2k | €114k (€94k–€145k) | medium |
| Lead | EU West | Enterprise | €107k | €18k | €3k | €125k (€103k–€160k) | medium |
| Lead | CEE | Startup | €64k | €4k | — | €67k (€56k–€85k) | low |
| Lead | CEE | Scale-up | €68k | €6k | — | €72k (€60k–€91k) | medium |
| Lead | CEE | Mid-market | €74k | €9k | — | €81k (€67k–€103k) | medium |
| Lead | CEE | Enterprise | €79k | €11k | — | €88k (€73k–€112k) | low |
| Lead | Nordics | Startup | €81k | €2k | — | €83k (€68k–€103k) | low |
| Lead | Nordics | Scale-up | €85k | €4k | — | €88k (€72k–€110k) | medium |
| Lead | Nordics | Mid-market | €93k | €6k | — | €97k (€80k–€122k) | medium |
| Lead | Nordics | Enterprise | €99k | €7k | — | €105k (€86k–€132k) | low |
| Lead | Canada | Startup | C$118k | C$9k | C$15k | C$138k (C$114k–C$177k) | medium |
| Lead | Canada | Scale-up | C$125k | C$13k | C$12k | C$145k (C$120k–C$186k) | medium |
| Lead | Canada | Mid-market | C$136k | C$20k | C$6k | C$157k (C$130k–C$201k) | medium |
| Lead | Canada | Enterprise | C$146k | C$24k | C$8k | C$172k (C$143k–C$221k) | medium |
| Lead | ANZ | Startup | A$144k | A$9k | A$8k | A$159k (A$131k–A$201k) | medium |
| Lead | ANZ | Scale-up | A$152k | A$14k | A$7k | A$169k (A$139k–A$214k) | medium |
| Lead | ANZ | Mid-market | A$166k | A$21k | A$3k | A$186k (A$154k–A$236k) | medium |
| Lead | ANZ | Enterprise | A$178k | A$26k | A$4k | A$203k (A$168k–A$259k) | medium |
| Director | US | Startup | $186k | $21k | $68k | $259k ($211k–$351k) | medium |
| Director | US | Scale-up | $194k | $30k | $54k | $263k ($215k–$355k) | high |
| Director | US | Enterprise | $229k | $58k | $35k | $306k ($249k–$411k) | medium |
| Director | UK | Startup | £98k | £8k | £15k | £116k (£94k–£153k) | medium |
| Director | UK | Scale-up | £102k | £11k | £12k | £121k (£98k–£159k) | high |
| Director | UK | Enterprise | £120k | £22k | £8k | £144k (£117k–£190k) | medium |
| Director | EU West | Startup | €119k | €11k | €12k | €138k (€112k–€181k) | medium |
| Director | EU West | Scale-up | €124k | €16k | €10k | €145k (€117k–€191k) | medium |
| Director | EU West | Enterprise | €146k | €32k | €6k | €177k (€144k–€234k) | medium |
| Director | CEE | Scale-up | €90k | €10k | €5k | €102k (€83k–€134k) | medium |
| Director | CEE | Enterprise | €106k | €19k | €3k | €125k (€101k–€164k) | low |
| Director | Nordics | Scale-up | €106k | €6k | €5k | €115k (€92k–€148k) | medium |
| Director | Nordics | Enterprise | €125k | €11k | €4k | €137k (€110k–€177k) | low |
| Director | Canada | Startup | C$151k | C$14k | C$30k | C$187k (C$152k–C$248k) | medium |
| Director | Canada | Scale-up | C$157k | C$21k | C$24k | C$194k (C$157k–C$257k) | medium |
| Director | Canada | Enterprise | C$185k | C$40k | C$16k | C$231k (C$187k–C$307k) | medium |
| Director | ANZ | Startup | A$186k | A$15k | A$17k | A$212k (A$171k–A$277k) | medium |
| Director | ANZ | Scale-up | A$193k | A$22k | A$14k | A$223k (A$180k–A$292k) | medium |
| Director | ANZ | Enterprise | A$228k | A$43k | A$9k | A$271k (A$219k–A$357k) | medium |

### Marketing Analyst

Owns measurement, dashboards, and the analysis behind budget decisions. Compensation tracks data analytics more closely than marketing, so the band sits above most marketing roles at the same level of experience. Analytics management was among the fastest-rising marketing titles by salary in the 2026 guides.

Also known as: Marketing Data Analyst, Growth Analyst, Insights Analyst. Reports to: Marketing Operations or Analytics Lead.

| Level | Region | Company size | Base (median) | Bonus | Equity | Total comp (median, 25th–75th) | Confidence |
| --- | --- | --- | --- | --- | --- | --- | --- |
| Entry | US | Scale-up | $76k | $3k | $2k | $80k ($69k–$96k) | medium |
| Entry | US | Enterprise | $87k | $5k | $1k | $92k ($79k–$110k) | medium |
| Entry | UK | Scale-up | £32k | — | — | £32k (£27k–£38k) | medium |
| Entry | UK | Enterprise | £36k | £2k | — | £37k (£32k–£45k) | medium |
| Entry | EU West | Scale-up | €47k | €1k | — | €49k (€41k–€58k) | medium |
| Entry | Canada | Scale-up | C$68k | C$2k | — | C$70k (C$59k–C$83k) | medium |
| Entry | ANZ | Scale-up | A$81k | A$2k | — | A$83k (A$71k–A$99k) | medium |
| Mid | US | Scale-up | $92k | $5k | $6k | $102k ($86k–$125k) | high |
| Mid | UK | Scale-up | £42k | £2k | — | £43k (£37k–£52k) | high |
| Senior | US | Startup | $114k | $7k | $18k | $134k ($112k–$169k) | medium |
| Senior | US | Scale-up | $123k | $10k | $15k | $144k ($121k–$182k) | high |
| Senior | US | Mid-market | $136k | $16k | $7k | $155k ($130k–$195k) | high |
| Senior | US | Enterprise | $147k | $20k | $10k | $171k ($144k–$217k) | medium |
| Senior | UK | Startup | £52k | £2k | £3k | £57k (£48k–£71k) | medium |
| Senior | UK | Scale-up | £57k | £3k | £3k | £62k (£52k–£77k) | high |
| Senior | UK | Mid-market | £62k | £5k | £1k | £68k (£57k–£85k) | high |
| Senior | UK | Enterprise | £68k | £7k | £2k | £75k (£62k–£93k) | medium |
| Senior | EU West | Startup | €69k | €4k | — | €71k (€59k–€88k) | medium |
| Senior | EU West | Scale-up | €74k | €5k | — | €79k (€66k–€97k) | medium |
| Senior | EU West | Mid-market | €82k | €8k | — | €89k (€74k–€110k) | medium |
| Senior | EU West | Enterprise | €89k | €10k | — | €97k (€81k–€121k) | medium |
| Senior | Canada | Startup | C$96k | C$5k | C$8k | C$107k (C$89k–C$133k) | medium |
| Senior | Canada | Scale-up | C$104k | C$7k | C$7k | C$116k (C$97k–C$145k) | medium |
| Senior | Canada | Mid-market | C$115k | C$12k | C$3k | C$127k (C$106k–C$159k) | medium |
| Senior | Canada | Enterprise | C$124k | C$15k | C$5k | C$140k (C$117k–C$175k) | medium |
| Senior | ANZ | Startup | A$117k | A$5k | — | A$121k (A$101k–A$149k) | medium |
| Senior | ANZ | Scale-up | A$127k | A$8k | — | A$133k (A$111k–A$164k) | medium |
| Senior | ANZ | Mid-market | A$139k | A$13k | — | A$150k (A$125k–A$186k) | medium |
| Senior | ANZ | Enterprise | A$151k | A$16k | — | A$164k (A$136k–A$203k) | medium |
| Lead | US | Startup | $139k | $12k | $32k | $175k ($146k–$228k) | medium |
| Lead | US | Scale-up | $146k | $17k | $26k | $182k ($151k–$236k) | high |
| Lead | US | Enterprise | $171k | $33k | $17k | $212k ($176k–$275k) | medium |
| Lead | UK | Startup | £65k | £4k | £6k | £73k (£61k–£93k) | medium |
| Lead | UK | Scale-up | £68k | £6k | £5k | £77k (£64k–£98k) | high |
| Lead | UK | Enterprise | £80k | £11k | £3k | £92k (£76k–£117k) | medium |
| Lead | EU West | Startup | €86k | €6k | €6k | €95k (€79k–€121k) | medium |
| Lead | EU West | Scale-up | €90k | €9k | €5k | €101k (€84k–€129k) | medium |
| Lead | EU West | Enterprise | €106k | €18k | €3k | €122k (€101k–€157k) | medium |
| Lead | Canada | Startup | C$116k | C$8k | C$15k | C$135k (C$112k–C$174k) | medium |
| Lead | Canada | Scale-up | C$122k | C$12k | C$12k | C$142k (C$118k–C$183k) | medium |
| Lead | Canada | Enterprise | C$143k | C$24k | C$8k | C$169k (C$140k–C$217k) | medium |
| Lead | ANZ | Startup | A$142k | A$9k | A$8k | A$156k (A$129k–A$198k) | medium |
| Lead | ANZ | Scale-up | A$149k | A$13k | A$7k | A$166k (A$137k–A$210k) | medium |
| Lead | ANZ | Enterprise | A$175k | A$26k | A$4k | A$199k (A$165k–A$254k) | medium |

### Marketing Project Manager

Runs the delivery side of marketing: scoping, scheduling, resourcing, and shipping campaigns and web projects across internal teams and agencies. Named as one of the highest-demand marketing and creative roles for 2026, with salary growth roughly double the average for the discipline.

Also known as: Digital Project Manager, Marketing Program Manager, Creative Operations Manager. Reports to: Marketing Director or Head of Marketing Operations.

| Level | Region | Company size | Base (median) | Bonus | Equity | Total comp (median, 25th–75th) | Confidence |
| --- | --- | --- | --- | --- | --- | --- | --- |
| Mid | US | Scale-up | $80k | $4k | $6k | $88k ($74k–$108k) | high |
| Mid | US | Enterprise | $93k | $9k | $4k | $103k ($87k–$127k) | medium |
| Mid | UK | Scale-up | £36k | £2k | — | £38k (£32k–£45k) | high |
| Mid | UK | Enterprise | £42k | £3k | — | £45k (£38k–£54k) | medium |
| Mid | EU West | Scale-up | €51k | €2k | — | €53k (€44k–€64k) | medium |
| Mid | Canada | Scale-up | C$72k | C$3k | C$3k | C$78k (C$65k–C$95k) | medium |
| Mid | ANZ | Scale-up | A$90k | A$4k | — | A$93k (A$78k–A$112k) | medium |
| Senior | US | Startup | $98k | $6k | $15k | $115k ($97k–$146k) | medium |
| Senior | US | Scale-up | $107k | $9k | $13k | $124k ($104k–$157k) | high |
| Senior | US | Mid-market | $117k | $14k | $6k | $134k ($112k–$168k) | high |
| Senior | US | Enterprise | $127k | $18k | $8k | $148k ($124k–$187k) | medium |
| Senior | UK | Startup | £45k | £2k | £3k | £49k (£41k–£61k) | medium |
| Senior | UK | Scale-up | £49k | £3k | £3k | £54k (£45k–£67k) | high |
| Senior | UK | Mid-market | £54k | £5k | £1k | £59k (£49k–£73k) | high |
| Senior | UK | Enterprise | £58k | £6k | £2k | £64k (£54k–£80k) | medium |
| Senior | EU West | Startup | €59k | €3k | — | €62k (€51k–€76k) | medium |
| Senior | EU West | Scale-up | €64k | €5k | — | €68k (€57k–€84k) | medium |
| Senior | EU West | Mid-market | €71k | €7k | — | €77k (€64k–€95k) | medium |
| Senior | EU West | Enterprise | €77k | €9k | — | €84k (€70k–€105k) | medium |
| Senior | Canada | Startup | C$83k | C$4k | C$7k | C$92k (C$77k–C$115k) | medium |
| Senior | Canada | Scale-up | C$90k | C$6k | C$6k | C$100k (C$84k–C$125k) | medium |
| Senior | Canada | Mid-market | C$99k | C$10k | C$3k | C$110k (C$92k–C$137k) | medium |
| Senior | Canada | Enterprise | C$107k | C$13k | C$4k | C$121k (C$101k–C$151k) | medium |
| Senior | ANZ | Startup | A$101k | A$5k | — | A$104k (A$87k–A$128k) | medium |
| Senior | ANZ | Scale-up | A$109k | A$7k | — | A$115k (A$96k–A$142k) | medium |
| Senior | ANZ | Mid-market | A$120k | A$11k | — | A$129k (A$108k–A$160k) | medium |
| Senior | ANZ | Enterprise | A$130k | A$14k | — | A$141k (A$118k–A$176k) | medium |
| Lead | US | Startup | $120k | $10k | $28k | $151k ($126k–$197k) | medium |
| Lead | US | Scale-up | $126k | $15k | $23k | $157k ($130k–$204k) | high |
| Lead | US | Enterprise | $147k | $29k | $15k | $183k ($152k–$238k) | medium |
| Lead | UK | Startup | £56k | £3k | £6k | £63k (£52k–£81k) | medium |
| Lead | UK | Scale-up | £59k | £5k | £4k | £67k (£55k–£85k) | high |
| Lead | UK | Enterprise | £69k | £10k | £3k | £79k (£66k–£101k) | medium |
| Lead | EU West | Startup | €74k | €5k | €5k | €82k (€68k–€105k) | medium |
| Lead | EU West | Scale-up | €78k | €8k | €4k | €88k (€72k–€111k) | medium |
| Lead | EU West | Enterprise | €91k | €15k | €3k | €106k (€87k–€135k) | medium |
| Lead | Canada | Startup | C$100k | C$7k | C$13k | C$117k (C$97k–C$150k) | medium |
| Lead | Canada | Scale-up | C$106k | C$11k | C$11k | C$123k (C$102k–C$158k) | medium |
| Lead | Canada | Enterprise | C$124k | C$21k | C$7k | C$146k (C$121k–C$188k) | medium |
| Lead | ANZ | Startup | A$122k | A$8k | A$7k | A$135k (A$111k–A$171k) | medium |
| Lead | ANZ | Scale-up | A$129k | A$12k | A$6k | A$143k (A$118k–A$182k) | medium |
| Lead | ANZ | Enterprise | A$151k | A$22k | A$4k | A$172k (A$142k–A$220k) | medium |

### Growth Engineer

Builds the automation, data pipelines, and internal tooling that a modern go-to-market team runs on — an engineering role sitting inside marketing rather than a marketer who writes some code. The highest-paying non-leadership role in this dataset, and the one where a base-salary figure understates the package most, since equity typically accounts for 15–25% of total compensation.

Also known as: GTM Engineer, Marketing Engineer, Growth Marketing Engineer. Reports to: Head of Growth or Marketing Operations Lead.

| Level | Region | Company size | Base (median) | Bonus | Equity | Total comp (median, 25th–75th) | Confidence |
| --- | --- | --- | --- | --- | --- | --- | --- |
| Mid | US | Scale-up | $119k | $7k | $8k | $131k ($111k–$161k) | medium |
| Mid | US | Enterprise | $139k | $13k | $5k | $154k ($130k–$189k) | medium |
| Mid | UK | Scale-up | £54k | £2k | — | £56k (£47k–£68k) | medium |
| Mid | UK | Enterprise | £63k | £4k | — | £67k (£56k–£81k) | low |
| Senior | US | Startup | $147k | $9k | $23k | $173k ($145k–$218k) | medium |
| Senior | US | Scale-up | $159k | $13k | $19k | $186k ($156k–$235k) | medium |
| Senior | US | Mid-market | $175k | $21k | $10k | $200k ($168k–$252k) | medium |
| Senior | US | Enterprise | $190k | $26k | $13k | $221k ($186k–$280k) | medium |
| Senior | UK | Startup | £67k | £3k | £4k | £73k (£61k–£91k) | low |
| Senior | UK | Scale-up | £73k | £4k | £4k | £80k (£67k–£99k) | medium |
| Senior | UK | Mid-market | £81k | £7k | £2k | £88k (£73k–£109k) | medium |
| Senior | UK | Enterprise | £87k | £9k | £2k | £96k (£80k–£120k) | low |
| Lead | US | Startup | $179k | $15k | $42k | $226k ($188k–$294k) | medium |
| Lead | US | Scale-up | $188k | $22k | $34k | $234k ($195k–$305k) | medium |
| Lead | US | Enterprise | $220k | $43k | $22k | $274k ($227k–$355k) | medium |
| Lead | UK | Startup | £83k | £5k | £8k | £94k (£78k–£120k) | low |
| Lead | UK | Scale-up | £88k | £8k | £7k | £99k (£82k–£127k) | medium |
| Lead | UK | Enterprise | £103k | £15k | £4k | £118k (£98k–£151k) | low |

### SEO Manager

Owns organic search: technical health, content strategy, and links. Pay separates sharply by company type — in-house at a company where organic is the primary channel pays well above agency-side work at the same level of experience. The execution end of the discipline is under visible pressure from automation, while strategic and technical SEO leadership is not.

Also known as: SEO Specialist, Organic Growth Manager, Head of SEO. Reports to: Marketing Director or Head of Growth.

| Level | Region | Company size | Base (median) | Bonus | Equity | Total comp (median, 25th–75th) | Confidence |
| --- | --- | --- | --- | --- | --- | --- | --- |
| Entry | US | Scale-up | $67k | $2k | $2k | $70k ($60k–$84k) | medium |
| Entry | US | Enterprise | $76k | $4k | $1k | $81k ($69k–$97k) | medium |
| Entry | UK | Scale-up | £28k | — | — | £28k (£24k–£33k) | medium |
| Entry | UK | Enterprise | £32k | £1k | — | £33k (£28k–£39k) | medium |
| Entry | EU West | Scale-up | €41k | €1k | — | €42k (€36k–€50k) | medium |
| Entry | CEE | Scale-up | €24k | — | — | €24k (€21k–€29k) | low |
| Entry | Nordics | Scale-up | €39k | — | — | €39k (€34k–€46k) | low |
| Entry | Canada | Scale-up | C$59k | C$2k | — | C$61k (C$52k–C$72k) | medium |
| Entry | ANZ | Scale-up | A$71k | A$2k | — | A$73k (A$62k–A$86k) | medium |
| Mid | US | Scale-up | $80k | $5k | $6k | $89k ($75k–$109k) | high |
| Mid | UK | Scale-up | £37k | £2k | — | £38k (£32k–£46k) | high |
| Senior | US | Startup | $99k | $6k | $16k | $117k ($98k–$148k) | medium |
| Senior | US | Scale-up | $108k | $9k | $13k | $126k ($105k–$159k) | high |
| Senior | US | Mid-market | $118k | $14k | $6k | $135k ($113k–$170k) | high |
| Senior | US | Enterprise | $128k | $18k | $9k | $150k ($126k–$189k) | medium |
| Senior | UK | Startup | £46k | £2k | £3k | £50k (£41k–£62k) | medium |
| Senior | UK | Scale-up | £50k | £3k | £3k | £54k (£45k–£67k) | high |
| Senior | UK | Mid-market | £54k | £5k | £1k | £59k (£50k–£74k) | high |
| Senior | UK | Enterprise | £59k | £6k | £2k | £65k (£54k–£81k) | medium |
| Senior | EU West | Startup | €60k | €3k | — | €62k (€52k–€77k) | medium |
| Senior | EU West | Scale-up | €65k | €5k | — | €69k (€57k–€85k) | medium |
| Senior | EU West | Mid-market | €71k | €7k | — | €77k (€65k–€96k) | medium |
| Senior | EU West | Enterprise | €77k | €9k | — | €85k (€71k–€106k) | medium |
| Senior | CEE | Startup | €42k | €2k | — | €44k (€36k–€54k) | low |
| Senior | CEE | Scale-up | €46k | €3k | — | €48k (€40k–€59k) | medium |
| Senior | CEE | Mid-market | €50k | €4k | — | €54k (€45k–€67k) | medium |
| Senior | CEE | Enterprise | €55k | €5k | — | €59k (€49k–€73k) | low |
| Senior | Nordics | Startup | €56k | €1k | — | €57k (€48k–€70k) | low |
| Senior | Nordics | Scale-up | €61k | €2k | — | €63k (€52k–€77k) | medium |
| Senior | Nordics | Mid-market | €67k | €3k | — | €69k (€58k–€85k) | medium |
| Senior | Nordics | Enterprise | €73k | €4k | — | €76k (€63k–€93k) | low |
| Senior | Canada | Startup | C$84k | C$4k | C$7k | C$93k (C$78k–C$116k) | medium |
| Senior | Canada | Scale-up | C$91k | C$7k | C$6k | C$101k (C$85k–C$127k) | medium |
| Senior | Canada | Mid-market | C$100k | C$10k | C$3k | C$111k (C$93k–C$139k) | medium |
| Senior | Canada | Enterprise | C$108k | C$13k | C$4k | C$122k (C$102k–C$153k) | medium |
| Senior | ANZ | Startup | A$102k | A$5k | — | A$105k (A$88k–A$130k) | medium |
| Senior | ANZ | Scale-up | A$111k | A$7k | — | A$116k (A$97k–A$144k) | medium |
| Senior | ANZ | Mid-market | A$122k | A$11k | — | A$131k (A$109k–A$162k) | medium |
| Senior | ANZ | Enterprise | A$132k | A$14k | — | A$143k (A$119k–A$177k) | medium |
| Lead | US | Scale-up | $127k | $15k | $23k | $158k ($132k–$206k) | high |
| Lead | UK | Scale-up | £59k | £5k | £5k | £67k (£56k–£86k) | high |
| Director | US | Startup | $160k | $18k | $58k | $222k ($181k–$301k) | medium |
| Director | US | Scale-up | $166k | $26k | $47k | $226k ($184k–$304k) | high |
| Director | US | Enterprise | $196k | $50k | $30k | $262k ($213k–$352k) | medium |
| Director | UK | Startup | £84k | £7k | £13k | £100k (£81k–£131k) | medium |
| Director | UK | Scale-up | £87k | £10k | £10k | £103k (£84k–£136k) | high |
| Director | UK | Enterprise | £103k | £19k | £7k | £124k (£100k–£163k) | medium |
| Director | EU West | Startup | €102k | €10k | €10k | €118k (€96k–€155k) | medium |
| Director | EU West | Scale-up | €106k | €14k | €8k | €124k (€101k–€164k) | medium |
| Director | EU West | Enterprise | €125k | €27k | €5k | €152k (€123k–€201k) | medium |
| Director | CEE | Scale-up | €77k | €8k | €4k | €88k (€71k–€114k) | medium |
| Director | CEE | Enterprise | €91k | €16k | €3k | €107k (€86k–€140k) | low |
| Director | Nordics | Scale-up | €91k | €5k | €5k | €98k (€79k–€127k) | medium |
| Director | Nordics | Enterprise | €107k | €10k | €3k | €117k (€94k–€152k) | low |
| Director | Canada | Startup | C$129k | C$12k | C$26k | C$160k (C$130k–C$213k) | medium |
| Director | Canada | Scale-up | C$134k | C$18k | C$21k | C$166k (C$135k–C$220k) | medium |
| Director | Canada | Enterprise | C$159k | C$34k | C$13k | C$198k (C$160k–C$263k) | medium |
| Director | ANZ | Startup | A$159k | A$13k | A$15k | A$182k (A$147k–A$238k) | medium |
| Director | ANZ | Scale-up | A$166k | A$19k | A$12k | A$191k (A$154k–A$250k) | medium |
| Director | ANZ | Enterprise | A$196k | A$37k | A$8k | A$232k (A$188k–A$306k) | medium |

### Paid Media Manager

Owns paid channels and the efficiency metrics attached to them — CAC, ROAS, CPA. Frequently manages the single largest line in the marketing budget, and compensation tends to track the size of the spend under management. The agency-side and brand-side versions of this job are priced very differently: UK data shows the same title paying up to 68% more in-house.

Also known as: Performance Marketing Manager, PPC Manager, Paid Acquisition Manager. Reports to: Demand Generation Lead or Marketing Director.

| Level | Region | Company size | Base (median) | Bonus | Equity | Total comp (median, 25th–75th) | Confidence |
| --- | --- | --- | --- | --- | --- | --- | --- |
| Entry | US | Scale-up | $71k | $3k | $2k | $75k ($64k–$89k) | medium |
| Entry | US | Enterprise | $81k | $5k | $1k | $86k ($73k–$102k) | medium |
| Entry | UK | Scale-up | £29k | — | — | £29k (£25k–£35k) | medium |
| Entry | UK | Enterprise | £34k | £1k | — | £35k (£30k–£41k) | medium |
| Entry | EU West | Scale-up | €44k | €1k | — | €45k (€38k–€53k) | medium |
| Entry | CEE | Scale-up | €26k | — | — | €26k (€22k–€31k) | low |
| Entry | Nordics | Scale-up | €42k | — | — | €42k (€36k–€49k) | low |
| Entry | Canada | Scale-up | C$63k | C$2k | — | C$65k (C$55k–C$77k) | medium |
| Entry | ANZ | Scale-up | A$76k | A$2k | — | A$77k (A$66k–A$92k) | medium |
| Mid | US | Scale-up | $85k | $5k | $6k | $94k ($80k–$116k) | high |
| Mid | UK | Scale-up | £39k | £2k | — | £40k (£34k–£49k) | high |
| Senior | US | Startup | $105k | $6k | $16k | $124k ($104k–$157k) | medium |
| Senior | US | Scale-up | $114k | $10k | $14k | $134k ($112k–$169k) | high |
| Senior | US | Mid-market | $126k | $15k | $7k | $144k ($120k–$181k) | high |
| Senior | US | Enterprise | $136k | $19k | $9k | $159k ($133k–$201k) | medium |
| Senior | UK | Startup | £48k | £2k | £3k | £53k (£44k–£66k) | medium |
| Senior | UK | Scale-up | £53k | £3k | £3k | £57k (£48k–£72k) | high |
| Senior | UK | Mid-market | £58k | £5k | £1k | £63k (£53k–£78k) | high |
| Senior | UK | Enterprise | £63k | £6k | £2k | £69k (£58k–£86k) | medium |
| Senior | EU West | Startup | €64k | €3k | — | €66k (€55k–€81k) | medium |
| Senior | EU West | Scale-up | €69k | €5k | — | €73k (€61k–€90k) | medium |
| Senior | EU West | Mid-market | €76k | €8k | — | €82k (€69k–€102k) | medium |
| Senior | EU West | Enterprise | €82k | €10k | — | €90k (€75k–€112k) | medium |
| Senior | CEE | Startup | €45k | €2k | — | €46k (€39k–€57k) | low |
| Senior | CEE | Scale-up | €49k | €3k | — | €51k (€43k–€63k) | medium |
| Senior | CEE | Mid-market | €54k | €5k | — | €57k (€48k–€71k) | medium |
| Senior | CEE | Enterprise | €58k | €6k | — | €63k (€52k–€78k) | low |
| Senior | Nordics | Startup | €60k | €1k | — | €61k (€50k–€74k) | low |
| Senior | Nordics | Scale-up | €65k | €2k | — | €66k (€55k–€81k) | medium |
| Senior | Nordics | Mid-market | €71k | €3k | — | €74k (€61k–€91k) | medium |
| Senior | Nordics | Enterprise | €77k | €4k | — | €80k (€67k–€99k) | low |
| Senior | Canada | Startup | C$89k | C$5k | C$8k | C$99k (C$83k–C$124k) | medium |
| Senior | Canada | Scale-up | C$97k | C$7k | C$6k | C$108k (C$90k–C$134k) | medium |
| Senior | Canada | Mid-market | C$106k | C$11k | C$3k | C$118k (C$99k–C$147k) | medium |
| Senior | Canada | Enterprise | C$115k | C$14k | C$4k | C$130k (C$108k–C$162k) | medium |
| Senior | ANZ | Startup | A$108k | A$5k | — | A$112k (A$93k–A$138k) | medium |
| Senior | ANZ | Scale-up | A$117k | A$7k | — | A$124k (A$103k–A$152k) | medium |
| Senior | ANZ | Mid-market | A$129k | A$12k | — | A$139k (A$116k–A$172k) | medium |
| Senior | ANZ | Enterprise | A$140k | A$15k | — | A$152k (A$127k–A$189k) | medium |
| Lead | US | Scale-up | $135k | $16k | $24k | $168k ($140k–$219k) | high |
| Lead | UK | Scale-up | £63k | £5k | £5k | £72k (£59k–£91k) | high |
| Director | US | Startup | $170k | $19k | $62k | $236k ($193k–$319k) | medium |
| Director | US | Scale-up | $177k | $27k | $50k | $240k ($196k–$323k) | high |
| Director | US | Enterprise | $209k | $53k | $32k | $278k ($227k–$374k) | medium |
| Director | UK | Startup | £89k | £7k | £14k | £106k (£86k–£139k) | medium |
| Director | UK | Scale-up | £93k | £10k | £11k | £110k (£89k–£145k) | high |
| Director | UK | Enterprise | £109k | £20k | £7k | £131k (£106k–£173k) | medium |
| Director | EU West | Startup | €108k | €10k | €11k | €126k (€102k–€165k) | medium |
| Director | EU West | Scale-up | €113k | €15k | €9k | €132k (€107k–€174k) | medium |
| Director | EU West | Enterprise | €133k | €29k | €6k | €161k (€131k–€213k) | medium |
| Director | CEE | Scale-up | €82k | €9k | €5k | €93k (€75k–€122k) | medium |
| Director | CEE | Enterprise | €97k | €17k | €3k | €114k (€92k–€149k) | low |
| Director | Nordics | Scale-up | €96k | €5k | €5k | €104k (€84k–€135k) | medium |
| Director | Nordics | Enterprise | €113k | €10k | €3k | €124k (€100k–€161k) | low |
| Director | Canada | Startup | C$137k | C$13k | C$28k | C$170k (C$138k–C$226k) | medium |
| Director | Canada | Scale-up | C$143k | C$19k | C$22k | C$176k (C$143k–C$234k) | medium |
| Director | Canada | Enterprise | C$169k | C$36k | C$14k | C$210k (C$171k–C$279k) | medium |
| Director | ANZ | Startup | A$169k | A$14k | A$15k | A$193k (A$156k–A$253k) | medium |
| Director | ANZ | Scale-up | A$176k | A$20k | A$12k | A$203k (A$164k–A$266k) | medium |
| Director | ANZ | Enterprise | A$208k | A$39k | A$8k | A$247k (A$200k–A$325k) | medium |

### E-commerce Marketing Manager

Owns the online storefront as a revenue channel: merchandising, promotions, marketplace presence, and the paid and lifecycle programmes feeding it. Sits closer to trading than to brand, and compensation tends to track the revenue running through the channel rather than team size.

Also known as: E-commerce Manager, Digital Commerce Manager, Online Trading Manager. Reports to: Marketing Director or Head of E-commerce.

| Level | Region | Company size | Base (median) | Bonus | Equity | Total comp (median, 25th–75th) | Confidence |
| --- | --- | --- | --- | --- | --- | --- | --- |
| Mid | US | Scale-up | $92k | $5k | $6k | $102k ($86k–$125k) | high |
| Mid | US | Enterprise | $108k | $10k | $4k | $119k ($101k–$146k) | medium |
| Mid | UK | Scale-up | £42k | £2k | — | £43k (£37k–£52k) | high |
| Mid | UK | Enterprise | £49k | £3k | — | £52k (£44k–£63k) | medium |
| Mid | EU West | Scale-up | €59k | €3k | — | €61k (€51k–€74k) | medium |
| Mid | Canada | Scale-up | C$84k | C$4k | C$3k | C$90k (C$76k–C$109k) | medium |
| Mid | ANZ | Scale-up | A$104k | A$4k | — | A$108k (A$91k–A$130k) | medium |
| Senior | US | Scale-up | $123k | $10k | $15k | $144k ($121k–$182k) | high |
| Senior | UK | Scale-up | £57k | £3k | £3k | £62k (£52k–£77k) | high |
| Lead | US | Startup | $139k | $12k | $32k | $175k ($146k–$228k) | medium |
| Lead | US | Scale-up | $146k | $17k | $26k | $182k ($151k–$236k) | high |
| Lead | US | Mid-market | $159k | $27k | $13k | $192k ($159k–$248k) | high |
| Lead | US | Enterprise | $171k | $33k | $17k | $212k ($176k–$275k) | medium |
| Lead | UK | Startup | £65k | £4k | £6k | £73k (£61k–£93k) | medium |
| Lead | UK | Scale-up | £68k | £6k | £5k | £77k (£64k–£98k) | high |
| Lead | UK | Mid-market | £74k | £9k | £3k | £84k (£69k–£107k) | high |
| Lead | UK | Enterprise | £80k | £11k | £3k | £92k (£76k–£117k) | medium |
| Lead | EU West | Startup | €86k | €6k | €6k | €95k (€79k–€121k) | medium |
| Lead | EU West | Scale-up | €90k | €9k | €5k | €101k (€84k–€129k) | medium |
| Lead | EU West | Mid-market | €98k | €14k | €2k | €112k (€93k–€143k) | medium |
| Lead | EU West | Enterprise | €106k | €18k | €3k | €122k (€101k–€157k) | medium |
| Lead | Canada | Startup | C$116k | C$8k | C$15k | C$135k (C$112k–C$174k) | medium |
| Lead | Canada | Scale-up | C$122k | C$12k | C$12k | C$142k (C$118k–C$183k) | medium |
| Lead | Canada | Mid-market | C$133k | C$19k | C$6k | C$154k (C$128k–C$197k) | medium |
| Lead | Canada | Enterprise | C$143k | C$24k | C$8k | C$169k (C$140k–C$217k) | medium |
| Lead | ANZ | Startup | A$142k | A$9k | A$8k | A$156k (A$129k–A$198k) | medium |
| Lead | ANZ | Scale-up | A$149k | A$13k | A$7k | A$166k (A$137k–A$210k) | medium |
| Lead | ANZ | Mid-market | A$163k | A$21k | A$3k | A$182k (A$151k–A$232k) | medium |
| Lead | ANZ | Enterprise | A$175k | A$26k | A$4k | A$199k (A$165k–A$254k) | medium |
| Director | US | Startup | $183k | $20k | $67k | $254k ($208k–$344k) | medium |
| Director | US | Scale-up | $191k | $29k | $53k | $259k ($211k–$349k) | high |
| Director | US | Enterprise | $225k | $57k | $35k | $300k ($245k–$404k) | medium |
| Director | UK | Startup | £96k | £8k | £15k | £114k (£92k–£150k) | medium |
| Director | UK | Scale-up | £100k | £11k | £12k | £118k (£96k–£156k) | high |
| Director | UK | Enterprise | £118k | £22k | £8k | £142k (£115k–£187k) | medium |
| Director | EU West | Startup | €117k | €11k | €12k | €136k (€110k–€178k) | medium |
| Director | EU West | Scale-up | €122k | €16k | €10k | €143k (€115k–€187k) | medium |
| Director | EU West | Enterprise | €144k | €31k | €6k | €174k (€141k–€230k) | medium |
| Director | Canada | Startup | C$148k | C$14k | C$30k | C$184k (C$149k–C$244k) | medium |
| Director | Canada | Scale-up | C$154k | C$20k | C$24k | C$190k (C$154k–C$252k) | medium |
| Director | Canada | Enterprise | C$182k | C$39k | C$15k | C$227k (C$184k–C$301k) | medium |
| Director | ANZ | Startup | A$182k | A$15k | A$17k | A$208k (A$168k–A$272k) | medium |
| Director | ANZ | Scale-up | A$190k | A$22k | A$13k | A$219k (A$177k–A$287k) | medium |
| Director | ANZ | Enterprise | A$224k | A$43k | A$9k | A$266k (A$215k–A$350k) | medium |

### Conversion Rate Optimisation Manager

Owns the experimentation programme: hypotheses, test design, statistical rigour, and the roadmap of changes to site and funnel. Unusually for a newer title, its UK evidence base is stronger than its US one — UK ecommerce salary guides now publish a full three-rung CRO ladder, which is a good indicator the role has institutionalised.

Also known as: Experimentation Manager, Web Optimisation Manager, A/B Testing Lead. Reports to: Head of Growth or E-commerce Director.

| Level | Region | Company size | Base (median) | Bonus | Equity | Total comp (median, 25th–75th) | Confidence |
| --- | --- | --- | --- | --- | --- | --- | --- |
| Entry | US | Scale-up | $73k | $3k | $2k | $77k ($65k–$92k) | medium |
| Entry | US | Enterprise | $83k | $5k | $1k | $88k ($75k–$105k) | medium |
| Entry | UK | Scale-up | £30k | — | — | £30k (£26k–£36k) | medium |
| Entry | UK | Enterprise | £35k | £1k | — | £36k (£30k–£43k) | medium |
| Entry | EU West | Scale-up | €45k | €1k | — | €46k (€39k–€55k) | medium |
| Mid | US | Scale-up | $88k | $5k | $6k | $97k ($82k–$119k) | high |
| Mid | UK | Scale-up | £40k | £2k | — | £41k (£35k–£50k) | high |
| Senior | US | Startup | $108k | $7k | $17k | $128k ($107k–$161k) | medium |
| Senior | US | Scale-up | $118k | $10k | $14k | $137k ($115k–$174k) | high |
| Senior | US | Mid-market | $130k | $16k | $7k | $148k ($124k–$186k) | high |
| Senior | US | Enterprise | $140k | $19k | $9k | $164k ($137k–$207k) | medium |
| Senior | UK | Startup | £50k | £2k | £3k | £54k (£45k–£68k) | medium |
| Senior | UK | Scale-up | £54k | £3k | £3k | £59k (£49k–£74k) | high |
| Senior | UK | Mid-market | £60k | £5k | £1k | £65k (£54k–£81k) | high |
| Senior | UK | Enterprise | £64k | £6k | £2k | £71k (£59k–£89k) | medium |
| Senior | EU West | Startup | €65k | €3k | — | €68k (€57k–€84k) | medium |
| Senior | EU West | Scale-up | €71k | €5k | — | €75k (€63k–€93k) | medium |
| Senior | EU West | Mid-market | €78k | €8k | — | €85k (€71k–€105k) | medium |
| Senior | EU West | Enterprise | €85k | €10k | — | €93k (€77k–€115k) | medium |
| Lead | US | Startup | $132k | $11k | $31k | $167k ($139k–$217k) | medium |
| Lead | US | Scale-up | $139k | $17k | $25k | $173k ($144k–$225k) | high |
| Lead | US | Enterprise | $163k | $32k | $16k | $202k ($168k–$262k) | medium |
| Lead | UK | Startup | £62k | £4k | £6k | £70k (£58k–£89k) | medium |
| Lead | UK | Scale-up | £65k | £6k | £5k | £74k (£61k–£94k) | high |
| Lead | UK | Enterprise | £76k | £11k | £3k | £87k (£72k–£112k) | medium |
| Lead | EU West | Startup | €82k | €6k | €5k | €91k (€75k–€116k) | medium |
| Lead | EU West | Scale-up | €86k | €9k | €4k | €97k (€80k–€123k) | medium |
| Lead | EU West | Enterprise | €101k | €17k | €3k | €117k (€97k–€150k) | medium |

### Affiliate Marketing Manager

Recruits and manages publishers, comparison sites, and creators paid on performance, and owns the commission economics behind them. A channel role where the budget is almost entirely variable, which makes the pay band narrower and more predictable than most performance marketing titles.

Also known as: Affiliate Manager, Performance Partnerships Manager, Partner Marketing Manager (affiliate). Reports to: Head of Growth or Performance Marketing Lead.

| Level | Region | Company size | Base (median) | Bonus | Equity | Total comp (median, 25th–75th) | Confidence |
| --- | --- | --- | --- | --- | --- | --- | --- |
| Mid | US | Scale-up | $88k | $5k | $6k | $97k ($82k–$119k) | high |
| Mid | US | Enterprise | $103k | $10k | $4k | $114k ($96k–$140k) | medium |
| Mid | UK | Scale-up | £40k | £2k | — | £41k (£35k–£50k) | medium |
| Mid | UK | Enterprise | £47k | £3k | — | £49k (£42k–£60k) | medium |
| Senior | US | Startup | $108k | $7k | $17k | $128k ($107k–$161k) | medium |
| Senior | US | Scale-up | $118k | $10k | $14k | $137k ($115k–$174k) | high |
| Senior | US | Mid-market | $130k | $16k | $7k | $148k ($124k–$186k) | high |
| Senior | US | Enterprise | $140k | $19k | $9k | $164k ($137k–$207k) | medium |
| Senior | UK | Startup | £50k | £2k | £3k | £54k (£45k–£68k) | medium |
| Senior | UK | Scale-up | £54k | £3k | £3k | £59k (£49k–£74k) | medium |
| Senior | UK | Mid-market | £60k | £5k | £1k | £65k (£54k–£81k) | medium |
| Senior | UK | Enterprise | £64k | £6k | £2k | £71k (£59k–£89k) | medium |
| Lead | US | Startup | $132k | $11k | $31k | $167k ($139k–$217k) | medium |
| Lead | US | Scale-up | $139k | $17k | $25k | $173k ($144k–$225k) | high |
| Lead | US | Enterprise | $163k | $32k | $16k | $202k ($168k–$262k) | medium |
| Lead | UK | Startup | £62k | £4k | £6k | £70k (£58k–£89k) | medium |
| Lead | UK | Scale-up | £65k | £6k | £5k | £74k (£61k–£94k) | medium |
| Lead | UK | Enterprise | £76k | £11k | £3k | £87k (£72k–£112k) | medium |

---

## City adjustments

Multipliers apply to that city's own regional baseline, not to a global average.

| City | Region | Adjustment | Notes |
| --- | --- | --- | --- |
| San Jose–Sunnyvale, CA | US | +44% | Highest marketing pay in the US. The premium is concentrated in a small, highly paid tail, so it applies far more at director level and above than across the whole ladder. |
| San Francisco Bay Area | US | +33% | Technology-sector competition sets the national ceiling for marketing pay. |
| Boston | US | +22% | Biotech and B2B software concentration. Unusually, the median premium exceeds the mean premium, so this uplift applies broadly rather than only at the top. |
| New York City | US | +17% | Deepest market in the country for brand, media, and agency roles. |
| Denver | US | +11% | Reversed its remote-hub discount; now above the national baseline. |
| Washington, DC | US | +10% | Government, association, and defence-adjacent marketing employers. |
| Los Angeles | US | +9% | Consumer, entertainment, and creator-economy weighted. Mean premium well above median, so the uplift is top-heavy. |
| Seattle | US | +7% | Technology-weighted, strong product marketing demand. |
| Philadelphia | US | +2% | Pharmaceutical and health-system marketing base. |
| Chicago | US | -3% | Large CPG and agency base, just below the national mean. |
| Atlanta | US | -3% | Strong B2B and fintech presence at below-coastal cost. |
| Austin | US | -5% | The 2021–22 technology-hub premium has fully unwound. |
| Remote (US, national band) | US | -5% | Typical geo-adjusted national band where an employer sets one rate for remote hires. |
| Dallas–Fort Worth | US | -8% | Large corporate base, no coastal premium. |
| Miami–Fort Lauderdale | US | -12% | Below the national baseline despite rapid population growth. |
| London | UK | +18% | Dominates UK marketing employment. The premium is largest at director level (+24%) and smallest for PR and communications (+6%). |
| Reading / Thames Valley | UK | -5% | Technology corridor; the highest-paying UK region outside London. |
| Edinburgh | UK | -7% | Financial services and technology weighted. |
| Manchester | UK | -11% | Largest UK market outside London. |
| Birmingham | UK | -11% | Broad corporate base, pay close to the Manchester level. |
| Leeds | UK | -11% | Below the national baseline across most levels. |
| Cardiff | UK | -13% | Smallest of the UK markets tracked here. |
| Bristol | UK | -17% | Growing technology and agency cluster, but South West pay sits well below the UK median. |
| Zurich | EU West | +45% | Swiss pay is quoted in CHF and often already includes a 13th month, so this multiplier is a rough EUR-equivalent rather than a like-for-like comparison. |
| Stuttgart | EU West | +17% | Highest German marketing band; automotive and industrial employers. |
| Dublin | EU West | +16% | European headquarters for many US technology companies. |
| Paris | EU West | +13% | Dominates the French market; the rest of France sits 7–10% lower. |
| Munich | EU West | +10% | Technology and insurance weighted. |
| Amsterdam | EU West | +8% | Large international marketing employer base. Excludes the statutory 8% holiday allowance, which is quoted separately in the Netherlands. |
| Hamburg | EU West | +8% | Media, publishing, and consumer brands. |
| Düsseldorf | EU West | +7% | Agency and consumer-goods cluster. |
| Berlin | EU West | -2% | Startup-dense but pays below Munich, Stuttgart, and Frankfurt. |
| Bordeaux | EU West | -7% | Representative of French regional pay outside Paris. |
| Warsaw | CEE | +20% | Largest CEE market; marketing pay runs about a fifth above the Polish national level. |
| Prague | CEE | +12% | Highest Czech band. Note that Czech recruiter data splits marketing and technical verticals, with a near-2x gap on the same title. |
| Kraków | CEE | +2% | Large shared-services and technology employer base. |
| Budapest | CEE | -4% | Substantial shared-services employer base. Hungarian nominal pay is rising fastest in the region at 8–9%. |
| Bucharest | CEE | -10% | Below the regional baseline outside technology. |
| Copenhagen | Nordics | +8% | Highest Nordic band. Danish published earnings include employer pension and holiday allowance and have been adjusted down to a comparable gross base here. |
| Stockholm | Nordics | +7% | Largest Nordic technology market. |
| Oslo | Nordics | +4% | High base, very low bonus variance — Norwegian marketing bonuses average about 3% of pay for individual contributors. |
| Helsinki | Nordics | -5% | Below the regional baseline. |
| Toronto | Canada | +7% | Largest Canadian marketing market. |
| Vancouver | Canada | +5% | High cost of living, technology weighted. |
| Calgary | Canada | -2% | Energy-sector corporate base. |
| Ottawa | Canada | -3% | Government and technology employers. |
| Montreal | Canada | -4% | Below the national baseline. |
| Sydney | ANZ | +9% | Highest ANZ band. |
| Melbourne | ANZ | +3% | Second-largest ANZ market. |
| Brisbane | ANZ | +1% | Close to the national baseline. |
| Perth | ANZ | -1% | Resources-weighted corporate marketing base. |
| Auckland | ANZ | -14% | New Zealand pays materially below Australia, and has no superannuation guarantee equivalent. |
| Wellington | ANZ | -17% | Smallest market tracked here; government and technology weighted. |

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## Frequently asked questions

### How much should a CMO earn?

In the United States, a Chief Marketing Officer earns a median total compensation of roughly $444,000 at a scale-up (51–200 employees) and around $612,000 at an enterprise, with base salary making up $270,000 and $392,000 of those respectively. In the United Kingdom the equivalent medians are approximately £202,000 and £294,000. Company stage moves CMO pay more than any other factor, because equity is a much larger share of the package at earlier-stage companies. A first-CMO role at a seed-stage startup frequently pays a base near $211,000 or £119,000 while offering equity that dwarfs it on paper.

### What is a typical marketing salary by experience level?

Across roles, entry-level marketing base salaries cluster around $61,000–$68,000 in the US and £25,000–£28,000 in the UK. Mid-level sits at roughly $80,000–$90,000 and £36,000–£41,000. Senior individual contributors reach $109,000–$123,000 and £50,000–£57,000. Lead and manager roles run $127,000–$152,000 and £59,000–£71,000, and director-level roles owning a function and its budget run $170,000–$191,000 and £89,000–£100,000. VP and C-level compensation depends far more on company size and equity than on years of experience.

### Which marketing roles pay the most?

Excluding leadership, the best-paid marketing roles are the ones closest to engineering and data. Growth engineers and developer advocates top the range because they compete for the same people as software engineering. Product marketing is the highest-paid conventional marketing role, followed by head of growth, marketing operations, and marketing analytics. Content, social media, design, and community roles sit at the lower end at equivalent seniority. The single largest determinant of pay within any given role, though, is the size of the budget or revenue number attached to it.

### How much does company size affect marketing pay?

Substantially, and not in one direction. For mid and senior individual contributors the curve is straightforward: an enterprise pays roughly 25–30% more base than a startup for the same job. At the top of the ladder it inverts. A funded startup hiring its first marketing leader is competing for that person against Series B companies rather than against regional employers, so its cash offer sits close to — occasionally above — what a mid-market company pays a VP. Equity moves the opposite way throughout, making up a much larger share of the package at startups. The result is that total compensation at a well-funded scale-up can match an enterprise, but with far more of it at risk.

### How much more do marketing roles pay in major cities?

On US government wage data for 2025, the San Jose metro pays about 44% above the national average for marketing managers and the San Francisco Bay Area about 33%, with Boston at 22% and New York at 17%. Several large metros sit below the national average — Chicago and Atlanta at roughly 3% below, Dallas 8% below, Miami 12% below. London pays approximately 18% above the UK baseline, though the premium is much larger for directors than for PR and communications roles. Note that a location premium is not the same as more money in real terms, and that where a metro’s mean premium far exceeds its median premium, as in San Jose and Los Angeles, the uplift is concentrated at senior levels rather than spread across the ladder.

### Is AI changing marketing salaries?

It is changing them unevenly, and mostly as a skill premium rather than as a new job title. Analysis of over a billion job postings finds that listings requiring AI skills advertise substantially higher salaries, and 37% of US marketing leaders name AI and machine learning as a skill they pay more for — behind digital marketing strategy but ahead of marketing automation. The clearer effect is on the shape of hiring rather than on pay levels: entry-level marketing postings fell 8.6% year on year through late 2025 while director-level-and-above postings rose, and roughly one in three companies reported reducing entry-level marketing hiring. Growth marketing, partner marketing, and product marketing expanded; communications, general marketing, and analytical marketing contracted. Execution-heavy roles are compressing at the bottom while analytical and strategic ones widen at the top.

### Should I use these figures to negotiate a salary?

Use them as orientation, not as evidence. These are benchmarks compiled from public sources and, for most cells, modelled from a published anchor rather than observed directly. Any individual offer legitimately varies with the size of the budget you would own, the revenue you would be accountable for, the funding position of the company, and your own track record. The most useful thing you can do with a band is understand where a specific offer sits within it and ask what would move it upward.

### How much of a marketing budget goes to salaries?

Headcount is usually the single largest line in a marketing budget, typically consuming 40–60% of total marketing spend for an in-house team, with the remainder split across paid media, tools, agencies, and programmes. A team weighted toward content and brand tends to sit at the higher end of that range because those functions are labour-intensive; a team weighted toward paid acquisition sits lower, because media spend dominates. This is the main reason salary benchmarks matter for budget planning — a hiring plan is a budget commitment several times larger than the tools line it usually gets compared against.

### How often is this data updated?

The dataset is rebuilt whenever its underlying sources publish a new edition, which in practice means a review roughly every quarter. The last update date is shown at the top of this page and in the machine-readable version. The US Occupational Employment and Wage Statistics release lands each spring for the previous May, the UK Annual Survey of Hours and Earnings each autumn, and the major recruiter guides once a year, so most figures move once or twice per year rather than continuously.

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## Sources

| Source | Period | URL |
| --- | --- | --- |
| US Bureau of Labor Statistics — Occupational Employment and Wage Statistics | May 2025 estimates, published May 2026 | https://www.bls.gov/news.release/ocwage.t01.htm |
| US Bureau of Labor Statistics — Employment Cost Index | Q1 2026, released April 2026 | https://www.bls.gov/news.release/eci.nr0.htm |
| UK Office for National Statistics — Annual Survey of Hours and Earnings | 2025 provisional, released October 2025 (April 2025 reference) | https://www.ons.gov.uk/employmentandlabourmarket/peopleinwork/earningsandworkinghours/bulletins/annualsurveyofhoursandearnings/2025 |
| Robert Walters — UK Salary Survey | 2026 edition (26th) | https://www.robertwalters.co.uk/insights/salary-survey.html |
| Major Players — Marketing & Creative Census | 2026 edition | https://www.majorplayers.co.uk/census |
| Robert Half — Salary Guide (US, UK, Canada, Australia) | 2026 edition, fielded mid-2025 | https://www.roberthalf.com/us/en/insights/salary-guide |
| Hays — Salary Guides (UK, Poland, Hungary, Romania, Czechia) | 2026 editions (Czechia 2025, the latest published) | https://www.hays.com/salary-guide |
| Michael Page — Marketing Salary Guides (Germany, Australia) | 2025/26 editions | https://www.michaelpage.com/advice/market-insights/salary-guides |
| Morgan McKinley — Ireland Salary Guide | 2026 edition | https://www.morganmckinley.com/ie/salary-guide |
| StepStone — Gehaltsreport | 2026 edition | https://www.stepstone.de/gehaltsreport |
| Nordic national statistics offices — SCB, SSB, Danmarks Statistik, Tilastokeskus | 2025 reference year (Denmark and Finland 2024) | https://www.scb.se/en/finding-statistics/statistics-by-subject-area/labour-market/wages-salaries-and-labour-costs/ |
| Government of Canada — Job Bank wage data | 2023–2024 reference, updated November 2025 | https://www.jobbank.gc.ca/trend-analysis/search-wages |
| SEEK salary insights and Australian Bureau of Statistics earnings data | SEEK rolling; ABS Employee Earnings August 2025 | https://www.seek.com.au/career-advice/explore-careers |
| Levels.fyi — Marketing and developer relations compensation | Rolling, read July 2026 | https://www.levels.fyi/t/marketing |
| Pave — Marketing compensation benchmarks | 2026 edition | https://www.pave.com/benchmarking |
| Eurostat — Structure of Earnings Survey | 2022 wave — the current one until roughly 2028 | https://ec.europa.eu/eurostat/web/labour-market/earnings |

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## Links

- Marketing salaries: https://www.etropo.com/marketing-salaries
- Marketing budget templates: https://www.etropo.com/marketing-budget-template
- Marketing budget planning guide: https://www.etropo.com/marketing-budget-planning-guide
- Marketing budget calculator: https://www.etropo.com/marketing-budget-calculator
- Marketing tool prices: https://www.etropo.com/marketing-tool-prices
- Website: https://www.etropo.com